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Understanding Values-Driven Shoppers

From moms to millenials to faith-based communities and more, the variety of addressable audiences becoming increasingly open to new product and service offerings – as well as to companies – that are more respectful to their stakeholders including the environment and the society in which they operate – and who give thought to the future impact of their activities, is diverse and growing. This session will provide you an up to the minute look at the state of the consumer marketplace in its many sectors and help you think about your own customers and what the implications might be of their growing understanding of and engagement in the impact of their purchasing.

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