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Handling Objections: A Professional’s Guide to Overcoming Objections to Sustainability Adoption and Implementation

This discussion paper summarizes the ideas shared at a Toronto Sustainability Speaker Series workshop event facilitated by author and sustainability expert Bob Willard on February 16, 2012. 

To assist sustainability professionals in addressing and overcoming any objections they encounter, both general and specific strategies are presented. This paper outlines not only how to ‘win over’ objectors, but also how to effectively present and implement sustainability initiatives through an understanding of the psychological mindsets and principles of organizational change. 

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Brands