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Developing an Effective Communication Strategy to Convey Environmental Values

To realize their sustainability goals, companies need to enlist the support of their employees, their suppliers and even their customers. Because of this, smart corporations are tailoring the way they communicate about their sustainability programs. Talking about what they have achieved or what their goals are is insufficient. Companies also need to talk about what they need from employees, suppliers and customers in order to succeed. A new paper from the Center for Hospitality Research at the Cornell University School of Hotel Administration offers a useful framework to help companies do this well. The paper distills lessons learned from a study of sustainability communications at 90 hospitality organizations. Its recommendations are applicable to any industry.  

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