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Motivating Millions: The 2013 Sustainable Behaviour Change Marketplace Survey
What do people mean by sustainable behaviour change? What are the external issues that are seen to be key for long-term success? What behaviours are people trying to change, and which strategies are being used? Whose responsibility is it to encourage people to act sustainably?
The research shows that sustainable behaviour change is an important strategy in achieving long-term success. It indicates that leaders see that the only way to achieve real change is through evidence-based strategies.