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Re:Imagining Consumption Forum Stakeholder Synthesis Report

On December 10, 2012, L’Oréal USA and Forum for the Future hosted the Re: Imagining Con-sumption Forum and convened over thirty participants from leading retailers, brands, communications specialists and NGOs to advance the dialogue around sustainable consumption. The objectives of the Forum were to:

  • Explore why sustainability hasn’t been accepted into the mainstream
  • Learn from pioneering brand practices in a peer-to-peer environment
  • Identify practical approaches and solutions for brands and their partners to shape the future of consumerism in the US.

In this document, we have summarized the context and macro forces that challenge consumer businesses, the role for business and brands in influencing and shaping sustainable consumption, key insights from the day, as well as potential work streams for future collaborations. Importantly, all the stakeholders convened welcomed the notion that enterprises and brands need to embrace sustainable consumption as a value creator in order to ensure sustainable growth. 

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