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The Shift Report: The New Variables

On a consumer and cultural level, people continue to move towards an evolved set of variables that define success and are guiding people’s lifestyle choices, brand relationships and purchase decisions. The New Variables™ of integrity, authenticity, connection, consciousness, community and social responsibility are increasingly reflected in what people care about today, how they are evaluating brand relationships, making lifestyle choices and purchase decisions, according to The SHIFT Report. 

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