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SB Corporate Member Meeting London
Sustainable Brands Corporate Members are industry leaders who are united in search of the answer to one key question: How can their brand(s) prosper by leading the way to a better future? In addition to gathering in person at the annual Sustainable Brands Conference and other SB live events, the annual member meeting provides an opportunity for members to connect face-to-face in an intimate, small group environment to share challenges, as well as innovative solutions to meeting their goal to successfully field market leading sustainable brands.
Learn more about becoming a Corporate Member and attending this event in person.
Thursday, Nov 29th
1 Craven Hill, London W2 3EN
Overview: We'll kick off the morning by sharing results of our recent corporate member survey, covering the latest corporate member initiatives and observations around three big topics: (1) methods for driving brand innovation on both a corporate and product level, (2) deepening insight into shifting consumer attitudes and purchasing behavior, and (3) strategies for driving consumers toward healthier, more sustainable consumption habits. We will then take an even deeper and engaging dive in each of these three topics in both presentation and roundtable discussion formats. For each of the three big topics, we will have a special guest acting as a thought-starter and ideation facilitator. Introductory presentations by our special guests will lead us into roundtable discussions focused on how to leverage our corporate member peer group, as well as the larger Sustainable Brands platform, to drive progress toward establishing sustainable brands as the solid brand leaders of the future.
8:00 – Registration and Breakfast
8:30 – 9:15 Presentation of Member Survey Results: Innovation, Consumer Insights & Behavior Change and Facilitated Discussion
Gain a sense of where your company sits in relation to your peers through presented results from our recent member survey on current practices in innovation for sustainability, customer insight development and behavior change iniatives. Be sparked to consider what survey results say about both our current state and future opportunities as individual brands, and as a collective.
Speaker: KoAnn Skrzyniarz, Founder/CEO, Sustainable Life Media
9:15 - 10:30 Member Round Table: Driving Value From Sustainable Business Model and Brand Innovation
Sustainable Brands corporate members are each continuously looking to authentically innovate their brands for sustainability in new ways that deliver meaningful brand differentiation, leading to new market penetration, increased share, increased customer loyalty and sales.
Draw inspiration from our guest experts' powerful 'ambition model' describing different levels of sustainability ambition, and the innovation needed to meet that ambition: from incremental, to new product development, to business model innovation. Unlock your potential for the most impact by thinking through what your company currently does, what you would like to do and what you need to mobilise internally to make it happen.
10:30 – 11:00 Morning Break
11:00 - 12:15 Member Round Table: Deepening Insight into Customer Attitudes and Purchasing Behavior
Building from the results of this fall's member survey, we discuss as a group what questions we should be asking but aren't, and how we might collaborate to establish a deeper understanding of what drives customers to behave more sustainabily (including offering support, through purchasing, of the more sustainable brands we offer to market).
12:15 – 1:30 Lunch
1:30 – 2:45 Member Round Table: Driving More Sustainable Patterns of Consumption
Ensuring success for sustainable brands requires shifting consumer demand and behavior. Many SB members are currently working to drive consumer behavior/attitude change on various fronts that, if successful, will create conditions supporting better sell-through of their more sustainable brands. In this session we will identify intersections and explore the potential for mutual benefit through collaboration on some key identified areas of focus, including water conservation, re-usability/re-cyclability, and thinking about total value vs. purchase price. These changes, among many potential perspective shifts, could offer a rich landscape for sustainable innovation in many sectors.
Facilitator: Marc Mathieu, Global SVP of Marketing, Unilever
2:45 – 3:00 Wrap Up & Next Steps