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Corporate Member Meeting - December 2015
SHIFTING CUSTOMER DEMAND & BEHAVIOR
Hosted by Steelcase in New York.
Sustainable Brands Corporate Members are industry leaders who are united in search of the answer to one key question: How can their brand(s) prosper while leading the way to a better future. In addition to gathering in person at annual SB Conferences and other SB events, private* member meetings provide an opportunity for members to connect face-to-face in an intimate, small group environment to share challenges, as well as innovative solutions to meeting their goal to successfully field market-leading better brands.
*All SB Corporate Member Meetings operate under the Chatham House Rule.
Shifting customer demand and behavior in favor of more sustainable business models is one of the most challenging – and most promising – opportunities for brands today. Doing so profitably, while innovating rapidly to remain a leader in a changing market environment, can be both exciting and intimidating. For years now, the Sustainable Brands platform has brought whole-system thinking and all relevant stakeholders to the table to seed critical conversations, initiatives and partnerships.
Our final meeting of 2015 will be hosted by member Steelcase at the Steelcase WorkLife Center in New York. Join your peers for further discussion about how we might individually and collectively further mainstream sustainability through our communications efforts and innovative partnerships.
Wednesday, December 16, 2015
6.00pm | SB Advisory Board & Corporate Member Reception & Dinner
Hosted by Ernst & Young
Meet and mingle with Sustainable Brands Advisory Board members and other Corporate Members. Reception begins at 6:00pm, dinner at 7:30pm.
Thursday, December 17, 2015
8.30am - 9.00am | Registration and Breakfast
Further opportunity to meet and get to know fellow members before the program and discussions kick off for the day.
9.00am - 9.30am | Welcome Remarks
Geoff Trotter, Chief Development Officer, Sustainable Brands
KoAnn Skrzyniarz, Founder/CEO, Sustainable Brands
Ron Martere, Regional Vice President, New York and New Jersey Region, Steelcase
9.30am - 10.45am | Morning Program I
Member introductions and setting intentions for the day
10.45am – 11.00am | Morning Break
11.00am - 12.00pm | Morning Program II
Enabling Customers to Connect to Good
Roman Smith, Director of Public Affairs and Corporate Social Responsibility, AT&T
Connecting Brands with Sustainable Development Goals (SDGs)
Jonathan Atwood, Vice President of Sustainable Living and Corporate Communications, Unilever
Social Media Campaigns to Promote Healthy Behavior
Alex Thompson, Vice President, Communications and Public Affairs, REI
12.00pm - 1.30pm | Lunch
Hosted by Panera Bread
1.30pm - 2.30pm | Afternoon Program I
Helping Customers Design for Wellbeing in the Workplace
Anita Napoli, Consultant, Applied Research + Consulting, Steelcase
Sustainable Lifestyles – A Way Forward
Virginie Helias, Global Sustainability Director, Procter & Gamble
Shifting Whole Categories Towards More Sustainable Products
Daniel Vennard, Global Sustainability Director for Brands, Mars
2.30pm - 3.15pm | Afternoon Program II
Designing Sustainable Behavior and Brands
Sille Krukow, Leading Nudge and Behavioural Design Expert, KRUKOW
3.15pm - 3.30pm | Afternoon Break
3.30pm - 5.00pm | Afternoon Program III
Interactive exercises and debrief
5.00pm - 5.30pm | Closing Remarks
New member website launch and closing remarks
5.30pm - 7.00pm | Reception (optional)