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March 2015 Corporate Member Meeting
MARKETING, COMMUNICATIONS, & BEHAVIOR CHANGE
Evolving Insights on Shifting Consumer Demand and Behavior
Hosted by Caesars Entertainment
Sustainable Brands Corporate Members are industry leaders who are united in search of the answer to one key question: How can their brand(s) prosper while leading the way to a better future. In addition to gathering in person at annual SB Conferences and other SB events, private* member meetings provide an opportunity for members to connect face-to-face in an intimate, small group environment to share challenges, as well as innovative solutions to meeting their goal to successfully field market-leading better brands.
*All SB Corporate Member Meetings operate under the Chatham House Rule.
Shifting societal demand and behavior in favor of more sustainable business models is one of the most challenging – and most promising – opportunities for brands today. Doing so profitably, while innovating rapidly to remain a leader in a changing market environment, can be both exciting and intimidating. For years now, the Sustainable Brands platform has brought whole-system thinking and all relevant stakeholders to the table to seed critical conversations, initiatives and partnerships.
Our first meeting of 2015 will be hosted by member Caesars Entertainment at the Paris Hotel, Las Vegas. Join your peers for further discussion about how we might individually and collectively further mainstream sustainability through our communications efforts. Set against the backdrop of Las Vegas, a city perceived to be one of the least sustainable cities in the world -- catering to perhaps one of the least likely population segments to care about sustainability -- this meeting offers the opportunity to learn how Caesars has been trying to tackle the challenge of engaging its guests through its "Subtle Surround" communications initiative. Bring your own "show and tell" along with wins and challenges, and brainstorm tactical ideas and principles to help Caesars and your own brand continue to drive greater awareness and engagement with your customers around sustainability as an influencer of behavior and purchasing.
Tuesday, March 10, 2015
8:30am - 9:00am | Registration and Breakfast
Opportunity to meet and get to know fellow members before the program and discussions kick off for the day.
9:00am - 9:15am | Welcome & Agenda
Skrzyniarz Founder/CEO, Sustainable Brands
KoAnn will welcome Members, introduce new Members, discuss important SB news, and give an overview of what to expect for the day.
9:15am - 10:15am | Personal IntroductionsGet to know your fellow members.
10:15am - 10:45am | Intro to Caesars & Unique Approaches to Communicating Sustainability
Annie Longsworth Founder/CEO, The Siren Agency
Gwen Migita VP Sustainability & Community Affairs, Caesars Entertainment
10:45am - 11:00am | Break
11:00am - 12:15pm | Member Show-and-TellParticipants will share examples of challenges or solutions they've encountered in their own experiences with communicating sustainability to customers.
12:15pm – 1:15pm | LunchSustainability in Unlikely Places: A discussion with Tom Perrigo, CSO of Las Vegas
Tom Perrigo Chief Sustainability Officer, City of Las Vegas
1:30pm - 3:00pm | Paris Las Vegas Treasure HuntTour the Paris Las Vegas and go behind the scenes to search for sustainability communications best practices, untapped opportunities, and ideas/lessons to take home.
3:00pm - 3:30pm | Customer Communication Exercise & Brief from Caesars LeadersHear from PR, marketing, supply chain, and facilities execs on their experiences communicating sustainability to Caesars' guests.
3:30pm - 4:15pm | Group Breakout Session
4:15pm - 4:30pm | Break
4:30pm - 6:00pm | Group Breakout Session
6:30pm - ~9:00pm | DinnerJoin us for dinner, a ride in the world's tallest observation wheel, and more conversation about how we can leverage our brand communication to help drive sales while shifting the world to a flourishing future.