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Click the session titles below for a full session description.
Click here to learn more about pre-conference workshops, available only to corporate members and ALL EVENT pass holders. Workshops are filling up quickly, so register today to secure your spot.
| TUESDAY JUNE 7th | ||||||||||
| 8am-6pm | Registration Open | |||||||||
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9am - 12pm Workshops |
Inspiring Sustainability in Skeptics John Marshall Roberts, Worldview Thinking Ferrante Room 1 |
Future-Proofing Your Brand Sally Uren, Forum for the Future Bonsai Room 1 |
Business Innovation in Support of Sustainable Consumption Gene Ruda, Josh Atlas and Andrew Martin Ferrante Room 2 |
Measuring ROI of Your Sustainability Initiatives Robert Boller, Kendall Jackson Winery and Gil Friend, Natural Logic Bonsai Room 2 |
Consumer Research Roundtable Graceann Bennett and Freya Williams, Ogilvy, Jeff Smith, Prophet, Kierstin De West, Ci, Lee Ann Head, Shelton Group and Renee Lertzman, Portland State University moderated by Jim Jubelirer, Sustainable Futures Colton Room |
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| 12 - 1pm | Break | |||||||||
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1 - 4pm Workshops |
Gamification Applied Gabe Zichermann, Author, GameBased Marketing Ferrante Room 1 |
NextPlays Future-Casting: Understanding Future Consumer Context Peter Salmon, FISCHE Bonsai Room 1 |
Managing For Change: Stages of Sustainability Maturity Seetha Coleman-Kammula and Brian Coleman, Simply Sustain Bonsai Room 2 |
Data Wrangling for Today's Radical Business Transparency Tim Greiner, Pure Strategies Ferrante Room 2 |
Business Research Roundtable Jonathan Godsall, Zumer, Karen Janowski, Eco-Strategy Group, Chris Guenther, SustainAbility, James Cerruti, BrandLogic and Michael Muyot, CRD Analytics, moderated by David Schatsky, Green Research Colton Room |
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| 3.30 - 5pm |
Community Gathering: Join your peers in the DeAnza Ballroom and customize your badge to facilitate networking, sign up for Birds of a Feather dinners, meet up with colleagues, and lay out your game plan for the week. De Anza Ballroom |
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5 - 6.30pm Steinbeck |
Welcome to the 5th Annual Sustainable Brands Conference KoAnn Vikoren Skrzyniarz, Founder, Sustainable Life Media and Sustainable Brands |
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Reframing the Rules: "The New Rules of Green Marketing" Jacquelyn Ottman, Founding conference co-chair, Author |
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Promoting Sustainability Through Popular Culture and the Games We Play Robin Raj, Founder & Executive Creative Director, Citizen Group in conversation with Allen Hershkowitz, Senior Scientist, NRDC |
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Changing the Branding Game Marc Gobé, Author, Emotional Branding |
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And the Beat Goes On: Experiencing What's Possible Through Play |
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| 6.30 - 8pm |
Welcome Reception Warm up with old and new friends at a lively reception in the Atrium of the Portola Plaza Hotel Portola Atrium |
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| 8 - 9.30pm |
Birds of a Feather Dinners Find your flock and share a meal along with fun & functional dialogue. Need help connecting? Ask our team! Local Restaurants (Sign-up at Registration Desk) |
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| 9.00pm |
Alumni Get-Together at Jack's Bar Old friends look forward to reconnecting, but feel free to pop in if you're new as well! Jack's Bar |
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| 9.00pm | Corporate Member Welcome Reception | |||||||||
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| WEDNESDAY JUNE 8th - The Changing Playingfield | ||||||||||
| 8am-6pm | Registration Open | |||||||||
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8 - 9am Ferrante Room |
Breakfast Session: Mainstream Green: Moving Sustainability from Niche to Normal, Freya Williams and Graceann Bennett, Ogilvy Earth, Abigail Rodgers, Coca-Cola; Ian Yolles, RecycleBank, Mitch Faigan, Kimberly-Clark |
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9am Steinbeck |
The Changing Playing Field: Building a New Definition of Value Morning Introduction by MC Mark Lee, Executive Director, SustainAbility |
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Lessons Learned Since SB'07 and Predictions of the Future Katharine Brass, Program Manager, GE Ecomagination |
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On a Wellness Economy Jules Peck, Partner, Abundancy Partners, UK |
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Redefining Value Chip Conley, Executive Chairman, Joie de Vivre Hotels |
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The Impact of Technology on our Sustainable Future Peter Hartwell, Hewlett-Packard |
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Your Next Move: From Bolt on to Embedding Sustainability Chris Laszlo, Co-Author, Embedded Sustainability |
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| 10.45am | Networking Break | |||||||||
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11.15am Steinbeck |
Driving Standards as a Tool for Shift Bonnie Nixon, Executive Director, The Sustainability Consortium |
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Millennials and Consumption Erin Schrode, Lead Spokesperson, Teens Turning Green |
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Building in Happiness: How Values and Culture Matter Bruce Poon Tip, Founder, CEO, Gap Adventures |
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The Business Value of Fun Gabe Zichermann, Author, Game-Based Marketing |
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12.30 - 2.30pm De Anza Ballroom |
Expo Open & Lunch | |||||||||
| Business Drivers and Innovation Strategy | Sustainable Design & Packaging | Brand Communication, PR and Marketing Best Practices | Supply Chain, Sourcing, & Community Partnerships | Culture & Brand | ||||||
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2 - 3pm Breakouts |
Taking Steps Toward Embedding Sustainability Chris Laszlo and Nadya Zhexembayeva, Authors, Embedding Sustainability Ferrante Room 1 |
Running your Own Green Beauty Contest: Brand Audits and Product Score Cards Gale Tedhams, Director of Sustainability, Green Products and Communications, Owens Corning and Al Iannuzzi, Senior Director in the Worldwide Environment, Health & Safety Department, Johnson & Johnson Ferrante Room 2 |
The ABC's of Staying Clean on Greenwash Jonathan Yohannan, SVP of Corporate Responsibility, Cone, Inc, Lara Pearson, Partner & Chief Sustainability Officer, Rimon Law Group and David Mallen, Deputy Director, National Advertising Division, Better Business Bureau Colton Room |
Key Initiatives & Solutions for Measuring and Managing Impact Across the Value Chain Bonnie Nixon, Executive Director, The Sustainability Consortium, in conversation with Cristian Barcan, Sustainability and Traceability Initiative Manager BASF, Jess Kraus, President & CEO, Source 44, and Jim Sullivan, VP Strategic Advisor, SAP Bonsai Room |
Designing 3-D, HD Corporate Culture: Layering Technology, Empathy and Play: Judah Schiller, CEO, Saatchi & Saatchi S with Michele Ronsen, SVP & Creative Director, Wells Fargo, Charlene Lake, SVP-Public Affairs and Chief Sustainability Officer, AT&T, Christine Arena, CEO, SparkUp, and Michael Jordan, SVP Sustainability Strategy, Jones Lang LaSalle Steinbeck |
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| 3 - 3.30pm | Networking Break | |||||||||
| 3.30 - 4.30pm |
The Future of Better Business Jeffrey Hollender, Co-Founder, Seventh Generation in conversation with author Carol Sanford, Paul Herman, Founder & CEO, HIP Investor and others about emerging levers and models for better business Steinbeck |
LCA Applied: Unlocking the Value in Your Impact Assessment Tim Greiner, Managing Director, Pure Strategies with Derek Young, Director Global Sustainability, INVISTA and Chris Miller, Director Corporate Consciousness, Seventh Generation Ferrante Room 2 |
Reality Check: Evaluating & Combating Consumers' Green Fatigue Suzanne Shelton, President & CEO, Shelton Group Bonsai Room |
The Age of Toxicity: What's Driving Brands Clean Leonard Robinson, California EPA and Julie Panko, ChemRisk, Tara Lynn Gray, Yadari Enterprises Colton Room |
Strategies & Metrics for Gamifying Your Customer Engagement Gabe Zichermann, Author, Game-Based Marketing Ferrante Room 1 |
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| 4.45 - 5.30pm |
Sustainable Brand Leadership: Putting Yourself on the Line for Change Jeffrey Hollender, Co-Founder Seventh Generation, followed by Gil Friend, CEO, Natural Logic in conversation with Jeffrey Hollender and Chip Conley, Executive Chairman, Joie de Vivre Steinbeck |
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| 5.45 - 7pm |
Sustainable Solutions Booth Crawl & Kick-off of the SB'11 Scavenger Hunt Go with the flow, join a team and explore problem-solving fun together. We promise good clean fun, and learning too! Find your Scavenger Hunt team in the De Anza Ballroom |
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7 - 11pm |
Game Night Hosted by Sustainable Life Media, tonight is all about fun & games; enjoy the following: 7pm - 10pm Grab dinner and compete with your team in the SB Scavenger Hunt for great prizes including an HP Palm Pre, a Keurig Coffee Maker, Tres Agaves Tequila, your own sustainable business library and more! 9pm - SB Pub Trivia in Jack's Bar hosted by BBMG and Triple Pundit, 9pm - or relax in the Steinbeck Theatre to enjoy the screening of The Living Ocean, produced by the leading IMAX film makers, and hosted by Abigail Rodgers of Coca-Cola. |
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| THURSDAY JUNE 9th - Redesigning the Game | ||||||||||
| 8am-6pm | Registration Open | |||||||||
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9:00am Steinbeck |
Consumption: The Design Challenge for Sustainable Brands Morning Introduction by MC Marc Mathieu, Global SVP Marketing, Unilever |
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Inspiring Innovation: Tackling a Carbon Neutral Expedition to Antarctica Ed Viesturs, High Altitude Mountaineer and Spokesperson, Source 44 |
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Speeding Innovation Through Better Data Analytics Peter Graf, Chief Sustainability Officer, SAP |
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Navigating the Field of Sustainable Innovation Michael Dupee, VP Corporate Social Responsibility, Green Mountain Coffee Roasters |
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Rethinking Consumer Engagement Ian Yolles, Chief Sustainability Officer, Recyclebank |
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| 10.45am | Networking Break | |||||||||
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11.15am Steinbeck |
Tools to Move the Middle: Dashboards, Transparency, Incentives, Brand Collaboration and More Jan Wikman, VP Sales and Operations, Eco-Bonus with GoodGuide, Soap Group, Haberman, SPINS |
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"Glocalization": How Starbucks is Leveraging Local With Its Global Brand Arthur Rubinfeld, President Global Development, Starbucks |
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Social Innovation at Work Chris Librie, VP Sustainability, SC Johnson |
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Innovating Philanthropy: Panera's Pay What You Can Stores Ronald Shaich, Founder & Executive Chairman, Panera Bread |
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12.30 - 2.30pm De Anza Ballroom |
Expo Open & Lunch | |||||||||
| Business Drivers and Innovation Strategy | Sustainable Design & Packaging | Brand Communication, PR and Marketing Best Practices | Supply Chain, Sourcing, & Community Partnerships | Culture & Brand | ||||||
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2 - 3pm Breakouts |
Leadership in Extended Producer Responsibility Seetha Coleman Kammula, Simply Sustain, with Jeffrey Fielkow, VP Sustainability and Recycling Programs, TetraPak, Michael Washburn, Director of Sustainability, Nestle Waters and Erin Meezan, VP Sustainability, Interface Bonsai Room |
SB Innovation Open SBIO Business Solutions Semi-Finalists, including: Agri-Tech Producers, Conatix, Kopo Kopo, HyClo, Greenlighted and Skip to Renew, Pitch Off Colton Room |
Navigating Standards & Setting Goals Gregory Unruh, Thunderbird School of Management, in conversation with Steve Arbaugh, VP Brand Marketing, Interface, Jennifer Schwab, Chief Sustainability Officer, Sierra Club Green Home, Ben Packard, VP Global Responsibility, Starbucks and Bonnie Nixon, Executive Director, The Sustainability Consortium Steinbeck |
Sustainable Innovation and Retail David Ian Gray, DIG 360 Consulting in conversation with Dave Cobban, Director, Consumer Engagement, Nike, Esther Speck, Mountain Equipment Coop and Alice Quan, Walmart.com Ferrante Room 2 |
When It Comes to Behavior Change, Not All Fun & Games are Created Equal Adam Dole, Business Planning Manager, Mayo Clinic with Debra Lieberman, Phd. UC Santa Barbara Rajat Paharia, Founder & Chief Product Officer, Bunchball and Michael Kim, Founder, Kairos Labs Ferrante Room 1 |
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| 3 - 3.30pm | Networking Break | |||||||||
| 3.30 - 4.30pm |
Brand Integrated Social Responsibility Olivia Khalili with Ronald Shaich, Founder & Executive Chairman, Panera Bread, Bruce Poon Tip, Founder & Captain, Gap Adventure Travel, Joe Sibilia, CEO, CSRWire, and Sean Rosas, SalesForce Ferrante Room 2 |
SB Innovation Open SBIO Consumer Brand Semi-Finalists, including: Just Shea, One World Futbol Project, Who Gives A Crap, Vers, Voz, and Drink Eat Well, Inc., Pitch Off Colton Room |
Fun and Impact: Innovative Ideas that Engage, Evolve and Influence Melody Badgett, SVP of Marketing, Acquisition & Membership,1% for the Planet, Kevin Richardson, Senior Producer, Nickelodeon and Gary Cook, Sr IT Policy Analyst, Greenpeace, moderated by Lisa Bennett, Chief Creative Officer, DDB West Ferrante Room 1 |
Why the Leading Product Environmental Assessment Index is NOT Consumer Facing (Yet) Beth Jensen, Corporate Responsibility Manager, Outdoor Industry Association with Kevin Hagen, Director of Corporate Responsibility, REI, Colleen Kohlsaat, Director, Global Environmental Sustainability Team, Levi Strauss & Co and Adam Mott, Corporate Sustainability Manager, The North Face Bonsai Room |
Driving Behavior Change to Scale: Best Practices from the Field of Energy Management Pamela Wellner, Sr. Marketing Strategist, Ascentium, with Celia Canfield, CEO, Green Energy Agents, Thomas Scaramellino, Founder & CEO, Efficiency 2.0, and Eric Dresselhuys, Executive VP and CMO, SilverSpring Network Steinbeck |
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| 4.45 - 5.30pm |
Sustainable Brands '11 Innovation Open Finals: Integrating Doing Well and Doing Good to Attract Venture Capital Will Rosenzweig, Managing Director, Physic Ventures, Plus SBIO Finalists Compete to Win, moderated by Ian Yolles, Chief Sustainability Officer, RecycleBank Steinbeck |
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| 5 - 7pm | Expo Open | |||||||||
| 5.30 - 7pm |
Wine Tasting & Sustainable Solutions Expo Time to unwind, soak up the variety of solutions available to help you on your sustainable brands journey and work up an appetite for your next Birds of a Feather dinner. De Anza Ballroom |
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| 7 - 8.30pm |
Birds of a Feather Dinners Round Two! Don't miss this opportunity to build relationships that regularly lead to tangible business partnerships and are reported to be one of the most valuable aspects of the SB experience. Local Restaurants (Sign-up at Registration Desk) |
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| 9:00 - 10.30pm |
SB'11 Playhouse Tom LaForge, Director of Human and Consumer Insights at Coca-Cola MC's a night of fun! SB Innovation Open and SB Scavenger Hunt winners announced and prizes presented. Then, enjoy performances by SB Community Members and a headlining musical performer. Steinbeck |
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| FRIDAY JUNE 10th - Captivating Communications | ||||||||||
| 8am-12pm | Registration Open | |||||||||
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9:00am Steinbeck |
The Unfolding Green Brands Landscape: Notes on the Trendline Morning Introduction by Annie Longsworth, President SF, Cohn & Wolfe |
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Bringing the Sustainable Living Plan to Life Lisa Klauser, VP Consumer & Customer Solutions, Unilever |
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adidas Better Place: Engaging Consumers in Product Innovation at Retail Alexis Olans, Global Program Manager Better Place, adidas World of Sports |
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Sustainable Marketing Ideas: Under the Hood of the VW Fun Theory Lisa Bennett, Chief Creative Officer, DDB West |
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The Gnome's Got Game Alison Presley, Manager Travel for Good, Travelocity |
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Communicating Surreptitiously: Teaching Kids Sustainability Melissa Clark-Reynolds, CMO, MiniMonos |
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| 10.45am | Networking Break | |||||||||
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11.15am Steinbeck |
Meet the New Consumers: Five Marketplace Trends That Will Shape the Green Economy and Change the Future of Branding Mitch Baranowski, Principal & Chief Creative Officer and Raphael Bemporad, Principal & Chief Strategy Officer, BBMG |
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Leveraging Innovation: Lessons in Bringing Sustainable Packaging to Market Rocco Papalia, Senior Vice President, Advanced Research, PepsiCo |
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Inspiring Brand/Consumer Collaboration for Impact: Nestle/Purina One Heather Scott, Sr. Brand Manager, Nestle Purina Petcare |
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Nike's View of a Better World Dave Cobban, Consumer Mobilization Director, Nike |
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| 12.30 - 2pm | Sit-Down Lunch: Announcement by Leading Brand | |||||||||
| Business Drivers and Innovation Strategy | Sustainable Design & Packaging | Brand Communication, PR and Marketing Best Practices | Supply Chain, Sourcing, & Community Partnerships | Culture & Brand | ||||||
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2 - 3pm Breakouts |
The Future of Consumption: Why the Hot Brands of the Future May be Shareable Neal Gorenflo, Publisher, Shareable.net in conversation with Jessica Scorpio, Getaround.com and Lisa Jayne Galindo, Zimride, and William Knapp, Daimler's Car2Go about the exploding shift from ownership to access business models. Ferrante Room 2 |
Innovations in Sustainable Packaging Katherine O'Dea, GreenBlue, in conversation with Jason Foster, CEO, Replenish, Rocco Papalia, Senior Vice President, Advanced Research, PepsiCo, Chris Miller, Director, Corporate Consciousness, Seventh Generation, and Gavin McIntyre, Ecovative Design Bonsai Room |
Secrets Behind Innovations in CSR Reporting Susan McPherson, Fenton, with Allyson Park, VP Worldwide Public Affairs & Communications, Coca-Cola, Ephi Banaynal, Global Director, Sustainability Management & Strategy, SAP, Kierstin Regelin, Global Social Innovation, HP and Emily Cichy, Manager, Corporate Citizenship, Disney Steinbeck Room |
Closing the Loop: Innovations in Product Design, Recycling and Take Back Moderated by Eric Olson, BSR with Jean Gingras, Environmental Program Manager, Hewlett Packard, John Viera, Director Sustainable Business Strategies, Ford, and Sarah Krasley, Autodesk Colton Room |
Driving Self-Esteem with Dove: An Experiential Workshop Christine Kennedy, Sustainability Manager, Unilever Ferrante Room 1 |
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| 3 - 3.30pm | Networking Break | |||||||||
| 3.30 - 4.30pm |
Dissecting Communications from the Top 10 Green Brands Annie Longsworth, President SF, Cohn & Wolfe, Sandy Skees, President, Communications4Good Steinbeck Room |
New Consumers and Authenticity: Leveraging Co-Creativity to Communicate Transparently Raphael Bemporad, Co-Founder and Chief Sustainable Officer and Mitch Baranowski, Co-Founder and Chief Creative Officer, BBMG with Aveeno, Johnson & Johnson Bonsai Room |
Brands Go Mobile Mindful Investor Stu Rudick shares his birds eye view of new tools coming to market to help you take your brand mobile Ferrante Room 2 |
A Hands on Experience with Brand Activation for Good Simon Dunne, Director First Gear, Specialized Bikes Ferrante Room 1 |
Benefits and Tactics for Incorporating Play into Corporate Culture Sean Rosas, Salesforce and Ellen Goodman, Executive Director, PlayWorks Colton Room |
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| 4.45 - 5.30pm |
CLOSING SESSION: Sustainable Brands Give Back, Moderated by SB Founding Conference Co-Chair A Look Under the Sustainable Brands Hood at SB'11, Plus an Inspiring Ceremony in Which The Sustainable Brands Community Passes Play to our Community Hosts. Stay till the end when we will raffle off a brand new bike from Specialized! Not to Miss! Steinbeck |
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