SB'12 Updates

SB'12:  The Revolution Will Be Branded

In the midst of a revolution spurred by almost sudden awareness of the systemic issues facing society, our global economies, and the planet today, sustainable brand leaders are stepping up to serve as platforms for purpose. They are helping to redefine value and align a multitude of stakeholders and resources around solutions to some of our most pressing social and environmental issues.  SB'12 will explore the role brands are and must play in helping steer us toward sustainable consumption and a sustainable economy by rallying consumers and other stakeholders around a shared purpose and a shared vision of a flourishing future. We'll discuss the strategies and tools being deployed to create business benefit by bringing sustainable solutions to market, and we will work together in co-creative conversation to brainstorm new ideas for collaborating to hasten and scale solutions that will help the shift to a sustainable and just economy.

Read Below for Regular Updates as SB'12 Planning Swings into Full Steam Ahead

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SB'12 Updates

SBIO Interview: Tremont Electric, The nPowerPEG
Has it ever happened to you? A long day of travel. A dearth of electrical outlets. And a phone/music player/gaming console running on its last electronic fumes. In 2010 Tremont Electric became an SB...
Communications – SB’12 Thursday Morning Recap
After two days of exploring sustainability trends, drivers and innovation, the Thursday morning plenaries featured a rock star speaker line up tackling the delicate but crucial question of...
SB'12 Innovation Open Results
Kicking off the Sustainable Brands ’12 Innovation Open, Sustainable Brands Designer & Creative Manager, Ben Pawsey, addressed the audience, explaining the rules and rewards of the competition....
Innovation: SB'12 Wednesday Morning Recap
It is Day Three of the Sustainable Brands ’12 conference. After a few days of hiding behind a thick cloud cover, the sun has finally decided to make an appearance, accentuating Paradise Point’s...
Trends & Drivers: SB'12 Tuesday Morning Recap
Awaking fresh after an inspirational Opening Night, this morning SB’12 attendees flocked to the Paradise Ball Room to soak up the sustainability insights of several visionary sustainable business...
SB'12 - The Revolution Will be Branded
I am terribly excited to be kicking off the 6th annual Sustainable Brands conference at a terrific new venue in San Diego, California tonight. Once again, we are pleased to report that if...
SB'12 Conference
SB'12 Recap - Day 1
The day is overcast, but nobody seems to mind; not even the overbearing clouds can damper the sense of optimism pervading the air. A slight, welcome breeze gently rocks the towering clusters of palms...
Meet the SBIO Semi-Finalists
The Sustainable Brands Innovation Open was rewarded this year by a strong pool of entrants. Seven semi-finalists have been selected by our judges, together with an eighth voted in by the public...
Experiential Learning Activities at SB'12
On Monday, June 4, take advantage of three offsite experiential learning opportunities exploring three fascinating and relevant topics at SB '12 – biomimicry, insourcing, and multidisciplinary...
SB'12 - The Sustainable Consumption Conundrum
The idea of “sustainable consumption” may seem like an impossibility, but it is a balance that we must find a way to attain if we are to leave future generations with anything of value to consume. As...

What SB Attendees Say

“It is the only conference I went to in my entire life where I felt happy! You could feel the energy, the hope and hear about innovative ideas that will have an impact on the world. ”
—Marc Gobe - Emotional Branding