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  • Sustainable Brands '13
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SB'13 Program

SB'13 Program

Welcome to four days of extraordinary conversation and intelligent insight that will inspire innovation and action towards a sustainable future. Sustainable Brands delivers a world class line-up of thought leaders and practitioners who are leading the way with incredible surges of new values, creativity and the resulting new products and services facilitating the transition to a true sustainability Renaissance.

Plenary sessions each morning of the conference set the stage with market trends, drivers, innovations, and communications campaigns that allow attendees to envision the many possibilities that enhance brand value.

One-hour breakouts follow in the afternoon each day with sessions devoted to skills training, facilitated discussion topics, and co-creative design challenges. We are grateful to our breakout track sponsors for helping make these productive conversations happen. Click to see all 6 tracks.

In order to continue to deliver the highest-value sustainable business conversation anywhere, we will keep polishing the program and special events until the curtain goes up. Do come back for updates, and see you in sunny San Diego, California!

MONDAY, JUNE 3RD | DAY 1


8:00 AM - 9:00 AM BREAKFAST
PARADISE FOYER
Locally sourced light breakfast

9:00 AM - 12:00 PM MORNING WORKSHOP SESSIONS

10:15 AM - 10:45 AM NETWORKING BREAK
PARADISE LAWN

12:00 PM - 1:30 PM LUNCH BREAK
Enjoy some sunshine and lunch by the water at Barefoot Bar & Grill, or by the main pool at Tropics Poolbar. Caveman Pizza is also open if you prefer a quick slice.

1:30 PM - 4:30 PM AFTERNOON WORKSHOP SESSIONS

3:15 PM - 3:45 PM NETWORKING BREAK
SUNSET DECK

5:00 PM - 7:00 PM WELCOME RECEPTION
EXECUTIVE SUITE LAWN

7:00 PM - 9:30 PM OPENING NIGHT
PARADISE BALLROOM
  Opening Remarks
KoAnn Skrzyniarz, Founder & CEO, Sustainable Brands
  What's Wrong with the World and How to Fix it: Movie Screening, Followed by a Panel Discussion
KoAnn Skrzyniarz, Founder & CEO, Sustainable Brands
Rich Fernandez, Senior People Development Lead, Google
Neal Gorenflo, Co-founder, Shareable Magazine
Tom LaForge, Global Director, Human & Cultural Insights, Coca-Cola
Jo Confino, Executive Editor, The Guardian
Joe Brewer, Co-founder & Strategist, DarwinSF

More and more of us are realizing that over the past 100 years, our global economic system has devolved from a structure that optimizes collective well-being into one more akin to a competitive money sport, where an increasing divide exists between the winners and losers, and the playing field suffers from the game. Inadvertently, we have found ourselves in the grip of what ultimately amounts to a pathology, whereby our individual and collective pursuits often lead us away from those things of value rather than closer to them. The good news is, the economy is not a 'law of nature.' We are collectively equipped to influence its re-design so that it supports the potential for a healthy humanity both near- and long-term, and so that opportunity abounds for us as individuals and organizations to make a difference. Businesses around the world are taking up the challenge, and SB'13 is a celebration of this. Join us for opening night, as we 'get on the same page' about the current state of things, and begin to explore together what we can do about shaping a brighter future where brands can succeed by leading the way.

TUESDAY, JUNE 4TH | DAY 2


7:00 AM - 8:00 AM MORNING YOGA
PARADISE LAWN
  Vinyasa Flow Yoga Class
Hosted by lululemon athletica
All levels welcome! Some yoga mats available, but if you have your own, bring it with you.

7:00 AM - 8:30 AM MORNING SUP YOGA
PARADISE COVE BEACH (Enter beach next to room #458)
  StandUp Paddleboard Yoga
Hosted by Sustainable Surf
All levels welcome. SUP Boards supplied, but limited availability.
Hosted by:

8:00 AM - 8:45 AM BREAKFAST SESSION
DOCKSIDE ROOM
  Re-imagining your Impact: Using Design, Measurement and Transparency
Kyla Fullenwider, Partner, Imperative
Arthur Woods, Partner, Imperative
Taking learnings all the way from the ground of top tech companies to the research in academia, we'll explore new ways to realize, measure and share your impact holistically for your people and the people you serve.
Hosted by:

9:00 AM - 10:20 AM MORNING PLENARIES
PARADISE BALLROOM
  Opening Remarks
Mark Lee, Executive Director, SustainAbility
  Vision: The Key to a Beautiful Future
Bryan Welch, Author, Beautiful and Abundant
  A Future Without Tradeoffs: BMW i's Path to a Sustainably Beautiful Future
Uwe Dreher, Head of Marketing, BMW i
Chip Giller, President & Founder, Grist
  Harnessing our Collective Best Selves: Why Conservatives and Progressives are both Right and How to Get Us Singing Off the Same Songsheet
Bill Shireman, President & CEO, Future 500

10:20 AM - 10:50 AM NETWORKING BREAK
PARADISE LAWN
Playworks and Mattel are helping all of us be physically active and reap the benefits of play during this year's conference. Join us for a play break and experience firsthand how Playworks energizes schools, companies, and people of all ages with simple, engaging games and activities. Led by Playworks and Mattel staff, these play breaks will get your body moving, while providing a fun way to network.
Hosted by:

10:50 AM - 12:30 PM MORNING PLENARIES (CON'T)
PARADISE BALLROOM
  New Insights into the Correlation Between CSR and Brand Strength
Cynthia Figge, Co-founder, CSRHUB
  Unleashing the Personal Data Economy
John Havens, Founder of The H(app)athon Project, Contributing Writer at Mashable
  Seven New Leadership Skills for Thriving in the 21st Century
Matthew Abrams, Vision Keeper, Mycelium
Ashley Cooper, Learning Catalyst, Mycelium
  The New World of Shared Value: Mapping the Benefits of Project Phoenix
Paulette Frank, VP of Sustainability, Johnson & Johnson
  Enabling the Renaissance: The Perfect Storm in True Cost Accounting
Bob Willard, Author, The New Sustainability Advantage
  Challenges and Opportunities in Putting Sustainability into the Heart of an Iconic Brand
Bea Perez, Chief Sustainability Officer, Coca-Cola

12:00 PM - 5:00 PM EXPO OPEN
EXHIBIT TENT

12:30 PM - 2:00 PM LUNCH
EXHIBIT TENT

2:00 PM - 3:00 PM BREAKOUTS [CHOOSE ONE OF THE FOLLOWING]
STRATEGY & METRICS
Changing The Game: Aligning Corporate Policy Influence in Support of a Sustainable Economy
SUNSET BALLROOM 1-3
M: Andrew Winston, Founder, Winston Eco-Strategies
Bill Shireman, President & CEO, Future 500
Jim Hanna, Director, Environmental Affairs, Starbucks
Marianna Grossman, President and Executive Director, Sustainable Silicon Valley

How can brands re-direct their influence over policy makers and politicians on both local and federal levels to address currently-enforced rules and regulations not aligned with the broad goals of sustainable development? What are some of the leading proposals for smarter, next-generation corporate fiduciary responsibilities, taxes and subsidies? How easy or hard is it to work around current legal constraints to restating what is material to a company's financial statements, as we head towards a new, true-cost accounting system?
EMPLOYEE ENGAGEMENT & ORGANIZATIONAL CHANGE
A Community Working Session on Next Steps in Embedded Sustainability for Tomorrow's Brands
SUNSET BALLROOM 4-5
M: Hunter Lovins, President & Founder, Natural Capitalism Solutions
Jeff Mendelsohn, Founder & Chair, New Leaf Paper
Tom Day, Chief Sustainability Officer, USPS
Liz Maw, CEO, Net Impact
Gwen Migita, VP of Sustainability & Community Affairs, Caesars Entertainment
Megan Rast, Environmental Sustainability Director, Sony Pictures
Rachel Parikh, Director, Sustainability, SAP

How can companies implement true employee-level sustainability integration and unleash the powerful benefits to society, the environment, and business performance? How can the HR channel be utilized to develop objective and subjective sustainability goals by department, in the context of a well-articulated brand sustainability platform? What does it take to effectively drill down objective and subjective performance criteria and goals to the level of every employee?
MANUFACTURING & SUPPLY CHAIN
Radical Optimization: How the Internet of Things, 3D Printing and Innovative Data Analysis are Transforming Manufacturing and Supply Chains
DOCKSIDE ROOM
M: Gil Friend, CEO, Natural Logic
Lina Constantinovici, CEO, StartupNectar
Thomas Odenwald, SVP, Energy and Resource Management Strategies, SAP
Kohl Gill, Founder, LaborVoices
Ory Zik, Founder & CEO, EnergyPoints

How do the Internet of Things, 3D printing and innovative data analysis promise to transform and revitalize some of the 'dirty' work of manufacturing and supply chains? How can brands use those developments to not only drive cost down, but also to create new promises and fulfill them? What sectors should watch out, and what kinds of new partnerships would make sense in this new world?
PRODUCT & SERVICE INNOVATION
Don't Fight Micro Entrepreneurs, Use them: Tapping into the Peer-to-peer Economy
PARADISE BALLROOM
M: Neal Gorenflo, Co-founder, Shareable Magazine
Kai Stubbe, Founder, SupperKing
Nick Allen, CFO, SideCar
Nick Miller, Co-founder, ParkingPanda
Adele Peters, Design Curator, GOOD Worldwide
What industries are ripe for disruption by peer-to-peer models? In what ways is the peer-to-peer economy unique, superior or vulnerable, compared to 'business-as-usual'? How can the peer-to-peer economy work with mainstream brands to further develop the potential of micro entrepreneurs? Could major brands break the perceived isolation of peer-to-peer entrepreneurs and for win-win partnerships?
CONSUMER INSIGHTS & BEHAVIOR CHANGE
Know Thyself: The Role of Brands in Enabling Optimal Lifestyles
GARDEN ROOM
M: Freya Williams, SVP, Strategy Director, Publicis Kaplan Thaler
John Havens, Founder of The H(app)athon Project, Contributing Writer at Mashable
Javier Rodriguez Merino, Group Marketing Sustainability Director, Coca-Cola
Tyler Norris, Vice President, Total Health Partnerships, Kaiser Permanente
Evan Marks, Founder & Executive Director, The Ecology Center
Alison Murphy, Sustainability Communications, lululemon athletica

What are the most compelling visions of a sustainable lifestyle out there, and how can the business world participate in formulating and implementing them? How can brands contribute to more sustainable lifestyles, especially when it comes to improving the physical well-being of both customers and employees? How can brands and individuals alike leverage the 'quantified self' movement to their advantage? Does brands' care for stakeholders' health create trust and loyalty and, if yes, how can that be leveraged?
COMMUNICATIONS
Media and the Sustainability Renaissance
BAY VIEW ROOM
M: Jo Confino, Executive Editor, The Guardian
Chip Giller, President & Founder, Grist
Joel Babbit, CEO, Mother Nature Network
Aman Singh, Editorial Director, CSRWire

What are the prevailing media attitudes and policies around covering corporate sustainability, and why? How (if at all) can, or should, the media contribute to creating the broad culture shifts required to transition to a more sustainable economy? Which aspects of a corporate sustainability journey tend to be most sensitive or hardest to talk about, and why? What conditions in the media world would create more trust and enable better quality and quantity of corporate sustainability communications? How can media brands create value for themselves by nurturing the sustainability Renaissance and to what extent are they currently doing it?

3:00 PM - 3:30 PM NETWORKING BREAK
SUNSET DECK
Playworks and Mattel are helping all of us be physically active and reap the benefits of play during this year's conference. Join us for a play break and experience firsthand how Playworks energizes schools, companies, and people of all ages with simple, engaging games and activities. Led by Playworks and Mattel staff, these play breaks will get your body moving, while providing a fun way to network.
Hosted by:

3:00 PM - 5:00 PM AFTERNOON SUP
PARADISE COVE BEACH (Enter beach next to room #458)
  Stand Up Paddleboard Demo
Hosted by Sustainable Surf
All levels welcome. SUP Boards supplied, but limited availability.
Hosted by:

3:30 PM - 4:30 PM BREAKOUTS [CHOOSE ONE OF THE FOLLOWING]
STRATEGY & METRICS
Instituting Sustainability through New Metrics and Reporting: Community Dialogue on Aligning to Support Standards that Speed Change
SUNSET BALLROOM 1-3
M: Bob Willard, Author, The New Sustainability Advantage
Katie Schmitz Eulitt, Director of Stakeholder Engagement, SASB
Mark Tulay, Program Director, GISR
Dermot Hikisch, Director of Business Development, B Lab
Mike Wallace, Director, Focal Point USA, Global Reporting Initiative
Paul Herman, CEO & Founder, HIP Investor
What can brands expect with respect to convergence of sustainability metrics standards for purposes of disclosure (e.g. GRI, IIRC, SASB), rating sustainability performance (e.g. B Lab, HIP Investor) and aggregators of data (e.g. Bloomberg)? What does a careful look at the evolving world of new metrics, valuation standards and reporting frameworks tell us about the future of integrated reporting? Are we truly moving closer to the holy grail of sustainability metrics – a unified picture of business impacts supporting the delivery of the 'sustainable brand Renaissance' to all stakeholder groups – and what will it take to get there?
EMPLOYEE ENGAGEMENT & ORGANIZATIONAL CHANGE
More than Talk: Case Studies on HR Incentives Facilitating Corporate Sustainability Agendas
DOCKSIDE ROOM
M: Ellen Weinreb, Managing Director, Weinreb Group Sustainability Recruiting
Andy Broderick, Vice President of Community Investment, Vancity
Jonathan Atwood, VP of Sustainable Living and Corporate Communications, Unilever
Suzanne Fallender, Director, CSR Strategy & Communications, Intel
What are the current best practices around incorporating tangible on-the-ground HR incentives aimed at boosting sustainability performance at every level of the organization? In particular, what are leading incentive structures tied to recruiting, performance assessment, compensation, and competency building?
MANUFACTURING & SUPPLY CHAIN
Supplier Innovation 2.0: Transparency and Effective Utilization of Scorecard Data
BAY VIEW ROOM
M: James Barsimantov, Principal, EcoShift
Mary Lewis, Sourcing Manager, Supply Chain Management, Sprint
Meredith Raymond, Associate Director, Global Citizenship & Product Stewardship, Life Technologies
Chad Davis, Manager of Sustainability, Target
What are companies doing to encourage greater transparency and effective utilization of supply chain data collected through scorecards? What features of supply chain data sharing and analysis technologies would be necessary to incentivize suppliers to innovate for sustainability? What is the latest in the evolution of opinions from all links in some of the world's biggest supply chains?
PRODUCT & SERVICE INNOVATION
The Chicken or the Egg: Tackling Whole Systems Shifts
SUNSET BALLROOM 4-5
M: Erin Billman, Principal, Blu Skye
Amon Rappaport, Chief Storyteller, Rappaport Communications
Derek Young, Director of Responsible Business, T.G.I. Friday's
Wood Turner, Vice President of Sustainability Innovation, Stonyfield
Keith Lord, Senior Director of Sourcing and Sustainability, Sambazon
Erin Fitzgerald, SVP Sustainability, Innovation Center for U.S. Dairy

What do you do when facing the need to flesh out or update your brand's stance on issues like sustainable agriculture, fair labor practices, obesity and serving size restrictions, advertising to kids, and food labeling? What ways out of the chicken-or-egg nature of such a systemic shift – in food or other domains – have been found to produce good results? Should you lead the transition to a more sustainable state of the system in question, or should you meet consumers where they are?
CONSUMER INSIGHTS & BEHAVIOR CHANGE
Data and Behavior Change: Is Seeing Believing, and is That Enough?
GARDEN ROOM
M: John Havens, Founder of The H(app)athon Project, Contributing Writer at Mashable
Michael Murray, CEO, Lucid Design Group
Arthur Woods, Co-founder, Imperative
How do we drive behavior change by enabling easy digestion of one's consumption behavior, or the context of one's social circles? What hard evidence do we have that 'recently liberated,' easily accessible data in energy use, water use, nutrition, and life/work satisfaction is changing behavior? What have we learned about user/consumer reactions to different types of data visualization and what advice do respective solution providers have for brands entering their own data transparency journeys aiming to attract or change customers, employees and other stakeholders?
COMMUNICATIONS
Translating Technical Effort and Impact Into Effective Forward Facing Communication
PARADISE BALLROOM
M: Jonathan Yohannan, Executive Vice President, Corporate Responsibility, Cone Communications
Cindy Drucker, Executive Vice President, Weber Shandwick
Hailey Broderick, Brand Manager, Global Sustainability Programs, Puma
Maya Albanese, Associate, US & Canada, Rainforest Alliance

How does one engage consumers effectively for purposes of communicating sustainability achievements credibly, transparently, and clearly? What challenges have leading brands, even true A-players in sustainability, faced in translating back-end technical efforts and resulting impact in easily digestible messaging? What tools and processes would an international brand manager want at their disposal to evolve both internal and external communication?

4:45 PM - 5:30 PM EVENING PLENARY
PARADISE BALLROOM
  A Conversation with William McDonough
William McDonough, Author, The Upcycle: Beyond Sustainability -- Designing for Abundance

5:30 PM - 7:00 PM SUSTAINABLE SOLUTIONS BOOTH CRAWL
EXHIBIT TENT
Visit the Solutions Expo at SB'13 and find the new tools, resources and knowledge used by the world's leading brands to help maintain their business leadership in a changing world.

7:00 PM - 9:00 PM BIRDS OF A FEATHER DINNERS
LOCAL RESTAURANTS
Sign up for Birds of a Feather dinners or other meet-ups at registration desk. Sign-up boards will be up all day at the main registration desk in the Paradise Foyer, so just grab an open one, write your conversation topic and location/time on there and sit back and wait for people signing up to join you.

7:30 PM - 9:00 PM THE H(APP)ATHON WORKSHOP: HAPPINESS ECONOMICS IN ACTION
LAGOON POOL
Multiple countries around the world are incorporating Happiness Indicator Metrics in policy creation that include issues such as education, the environment, and overall well-being versus a singular focus on wealth creation. This "Beyond GDP" idea of economics is becoming a powerful trend around the world in places like the UK, Brazil, and the US. Come join John C. Havens, Founder of the H(app)athon Project, and Arthur Woods, Co-Founder of Imperative, as they lead you through a Workshop that explores the issues of Beyond GDP ideals as well as the Quantified Self and Big Data technologies that will play a leading role in analyzing these future metrics.

After a brief introduction, Workshop participants will break into small groups to create ideas for a technology or marketing campaign to help the fictional country of Eudaimonia (Greek term for "perfect well-being") Based on fictional metrics for Eudaimonia, participants will have to brainstorm how to leverage this imaginary country's strengths to help areas of need that can lead to citizen happiness. Each group will present their idea at the end of the Workshop in the spirit of festive competition. John and Arthur will buy drinks for the winners. And maybe a beachball if those are allowed.

REQUIRED: Open mind, comfortable shoes.

9:00 PM - 11:00 PM MOVIE SCREENINGS
MAIN POOL
  The Naked Brand
Chasing Ice
Enjoy back to back movie screenings of some of the most inspiring and thought-provoking films in the sustainability space this year.

9:00 PM - 11:00 PM CONNECT SPONSORS OPEN HOUSES
EXECUTIVE LAWN - CONNECT SUITES
Head on over to the Executive Lawn where our Connect Sponsors have their homebases. Most sponsors are opening up their suites this night and inviting you to come by! It should be a great evening, so make sure to pop on over there. See the Connect Suite Program for full details on everything going on.

WEDNESDAY, JUNE 5TH | DAY 3


7:00 AM - 8:30 AM MORNING SUP YOGA
PARADISE COVE BEACH (Enter beach next to room #458)
  StandUp Paddleboard Yoga
Hosted by Sustainable Surf
All levels welcome. SUP Boards supplied, but limited availability.
Hosted by:

8:00 AM - 8:45 AM BREAKFAST SESSION
DOCKSIDE ROOM

ME WE WORLD: A conversation with CSO Bea Perez on Coca-Cola's Sustainability Journey
Bea Perez, Chief Sustainability Officer, Coca-Cola
Join Bea Perez, Jeff Seabright and Javier Merino for an interactive discussion Coke's sustainability framework and progress in the company's commitment areas of Well-being, Women and Water . Breakfast is available for 120 people on a first come, first served basis.
Hosted by:

9:00 AM - 10:30 AM MORNING PLENARIES
PARADISE BALLROOM
  Opening Remarks
Annie Longsworth, CEO, Saatchi & Saatchi S North America
  Embrace the Shake
Phil Hansen, Multimedia Artist
  The Many Consumer Faces of Trash as Treasure
Tom Szaky, CEO, TerraCycle
  Making Food Personal Again: A Model Story of Courage and Purposeful Listening
Nikhil Arora, Co-founder, Back to the Roots
Alejandro Velez, Co-founder, Back to the Roots

10:30 AM - 11:00 AM NETWORKING BREAK
PARADISE LAWN
Hosted by:

11:00 AM - 12:30 PM MORNING PLENARIES (CON'T)
PARADISE BALLROOM
  Dissolving the Plastic Problem
Molly Morse, CEO, Mango Materials
  Developing World Solutions Pointing the Way to a Developed World Future
Natasha Davidson, Area Marketing Manager, Philips Lighting
Jim McHale, VP, Engineering, American Standard
  Unlocking the Power of Microalgae for a Healthy & Sustainable Future
Jonathan Wolfson, CEO, Solazyme
  Designing a Restorative Supply Chain through Co-innovation
Miriam Turner, Assistant Vice President Co-innovation, Interface

12:00 PM - 5:00 PM EXPO OPEN
EXHIBIT TENT

12:30 PM - 2:00 PM LUNCH
EXHIBIT TENT

2:00 PM - 3:00 PM BREAKOUTS [CHOOSE ONE OF THE FOLLOWING]
STRATEGY & METRICS
Trends and Tremors in the Investor Landscape: New Forces in a New Era
GARDEN ROOM
M: Paul Herman, CEO & Founder, HIP Investor
Vincent Siciliano, President & CEO, New Resource Bank
Darya Allen-Attar, Vice President, Morgan Stanley
Conrad MacKerron, Senior Program Director, As You Sow

Why does the for-profit portfolio remain, for the most part, traditionally invested? What forward-looking companies, family offices and foundations have committed to impact investing, and why? How have the multiple benefits of impact investing evolved over the last few years? What are smart ways to equip a company – whether it's the (potential) investor or the (potential) recipient of investment funds – to reap the benefits of socially responsible investing?
EMPLOYEE ENGAGEMENT & ORGANIZATIONAL CHANGE
Gender Diversity & Sustainable Business Value: The Role of Women in Driving the Sustainable Brands Renaissance
SUNSET BALLROOM 1-3
M: Kellie McElhaney, Whitehead Faculty, Corporate Sustainability, Haas School of Business, UC Berkeley
Annie Longsworth, CEO, Saatchi & Saatchi S North America
Jen Boynton, Editor in Chief, TriplePundit
Aman Singh, Editorial Director, CSRWire
Why do men still hold two thirds of VP-level sustainability positions and earn 20% more pay than their female counterparts? With enthusiasm for CSR and sustainability as a career path growing quickly, what unique skills do women bring to the table? Why are women entering the field at record rates, but not reaching the highest ranks (yet)? And what do we do about it? Without being shut into the "women's rights" box, how do we tackle this situation from a pro-business perspective?
MANUFACTURING & SUPPLY CHAIN
Updates in Sustainable Packaging
DOCKSIDE ROOM
M: Tony Kingsbury, VP, Corporate Sustainability, ChemRisk
Julie Corbett, Founder & CEO, Ecologic Brands
Christopher Bradlee, Biopolymers - Market Development Manager, North America, BASF
Katherine O'Dea, Senior Director, Innovation and Advisory Services, GreenBlue
Todd Troldahl, Division VP, Packaging/Floor Ready Services, Sears
What trends in innovation for sustainable packaging are picking up? What marketing strategies are proving successful in speeding up the adoption of new generations of packaging, and in what circumstances?
PRODUCT & SERVICE INNOVATION
Making Hay from Waste: Up-to-date Insights on Reclaiming Waste Profitably
PARADISE BALLROOM
M: Howie Fendley, Senior Chemist & Director of Business Development, MBDC
Miriam Turner, Assistant Vice President Co-innovation, Interface
Darren Beck, Director, Environmental Initiatives, Sprint
Angie Olson, Marketing Manager, Home Care Division, 3M
What are the crucial features of a waste reclamation program that make it profitable? What metrics are emerging around waste recovery to demonstrate value to business and appreciation of customers? What are the biggest challenges in terms of establishing new marketplaces?
CONSUMER INSIGHTS & BEHAVIOR CHANGE
Making Consumption Real: Sticky Visualization of Environmental Impacts
BAY VIEW ROOM
M: Rebecca Callahan Klein, VP of Partnerships and Development, One Percent for the Planet
David Bennett, VP, Global Corporate Partnerships, National Geographic
Todd Reeve, CEO, BEF
Christian McGuigan, Director, Social Action Film Campaigns, Participant Media
Tyler Holm, Vice President of Marketing, Silk
What are the most authentic and action-inspiring ways to communicate environmental footprints of basic products – say, the water footprint of a T-shirt – and can brands do it alone or does it take a strong 'neutral' voice such as National Geographic? How does said effectiveness compare to product labels and other common corporate communication methods?
COMMUNICATIONS
The Naked Brand: The Future Beyond Advertising
SUNSET BALLROOM 4-5
M: Jeff Rosenblum, Co-founder and Documentary Filmmaker, Questus
Dara O'Rourke, Co-founder, GoodGuide
Jonathan Atwood, VP of Sustainable Living and Corporate Communications, Unilever
Joe Brewer, Co-founder & Strategist, DarwinSF
If brands can't hide any 'tricks of the trade' anymore, thanks for ever increasing transparency brought about by the interconnectedness of stakeholders, what is the future of advertising? What new forms of corporate communications are emerging, and how are leaders handling the 24/7 spotlight of the social media era? If trust, authenticity and transparency are about to rule, how does a brand go about embedding those as highly visible features of its identity and its interaction with all stakeholders?

3:00 PM - 3:30 PM NETWORKING BREAK
SUNSET DECK
Hosted by:

3:00 PM - 5:00 PM AFTERNOON SUP
PARADISE COVE BEACH (Enter beach next to room #458)
  Stand Up Paddleboard Demo
Hosted by Sustainable Surf
All levels welcome. SUP Boards supplied, but limited availability.
Hosted by:

3:30 PM - 4:30 PM BREAKOUTS [CHOOSE ONE OF THE FOLLOWING]
STRATEGY & METRICS
Natural Capital Investment at Work: Adding Brand Value through Innovative Investments in Ecosystem Services and Biodiversity
SUNSET BALLROOM 4-5
M: Tara O'Shea, Corporate Partnerships, CodeREDD
Kim Lopdrup, Senior Vice President of Business Development, Darden Restaurants
Francisco Suarez Hernandez, Director of Sustainability, FEMSA
Hailey Broderick, Brand Manager, Global Sustainability Programs, Puma
James Gibson, Head of Sponsorship, Air New Zealand
What does it mean to invest in natural capital, and what options does one have for doing it? How are some of the world's biggest companies adding brand value through understanding and investing directly in the profound value of Earth's natural assets, while ensuring future access to inputs critical for their own business?
EMPLOYEE ENGAGEMENT & ORGANIZATIONAL CHANGE
You Unstuck: Harnessing the Power of Accountability, Behavior and Belief
GARDEN ROOM
Libby Gil, Executive Coach and Author, You Unstuck
What is the (surprising) difference between True Hope and False Hope, and how do you leverage it in energizing employees and other stakeholders? How do you identify the Five Stages of Hope and determine whether your organization is hope-deprived or too hopeful? How do the emotional aspects of hope relate to the practical tools of action to effect lasting change?
MANUFACTURING & SUPPLY CHAIN
The Bangladesh Dilemma: How Recent Events in Developing Economies are Affecting Manufacturing & Supply Chain Strategies
SUNSET BALLROOM 1-3
A community discussion led by

Bonnie Nixon, Senior Advisor, Sustainability Roundtable, Inc.
Should Western manufacturers leave Bangladesh in the aftermath of the collapse of the Rana Plaza factory, or stay put to improve workplace conditions? What about other developing countries - where are the biggest risks and why? What arguments are there in favor of taking this 'Bangladesh moment' as an opportunity to re-think manufacturing and supply chains, and perhaps re-locate them closer to home? Or is this the right time to invest heavily in improving poor infrastructure around the world?
PRODUCT & SERVICE INNOVATION
Translating Strategy into Action: Market-based Approaches towards more Sustainable Products
BAY VIEW ROOM
M: Cristian Barcan, Regional Head SET - Applied Sustainability, BASF Nutrition & Health
Sarah Lewis, Working Group Director, The Sustainability Consortium
Vidar Gundersen, Sustainability Manager, BioMar Group
What key sustainability drivers are arising in markets such as construction, home and personal care, food and nutrition, and agriculture, and how do you translate them into tangible solutions and approaches that enable better decision making along the value chain? How do you apply hot-spot analysis and other quantitative measurement tools to test these concepts? How can the efforts of The Sustainability Consortium help in this context?
CONSUMER INSIGHTS & BEHAVIOR CHANGE
Meet the Aspirationals: Innovating for Complex Consumers
PARADISE BALLROOM
M: Raphael Bemporad, Founding Partner & Chief Strategy Officer, BBMG
Chris Coulter, President, Globescan
Chris Guenther, Research Director SustainAbility
Andrea Pinabell, Director, Environmental Sustainability, Starwood Hotels
Jeff Seabright, VP, Environment & Water Resources, Coca-Cola

What defines the Aspirationals and why are they of significant importance as a consumer segment? How can brands apply the latest consumer insights, derived from both survey results and empathy work, in product and service design? How are the Aspirationals, or other consumer groups for that matter, likely to evolve in the near future in various geographies and what can brands do to adapt?
COMMUNICATIONS
Brands are the Solution, Brands are the Problem: Which is it, and What can we Learn from the Debate?
DOCKSIDE ROOM
M: Solitaire Townsend, Co-founder, Futerra
Eliot Metzger, Senior Associate, WRI
Candela Montero, Sr. Manager, Corporate Citizenship, Disney Consumer Products
Do you see brands as the problem, or the solution? How do you leverage your knowledge of others' perception towards being part of the solution rather than the problem?

Every participant will bring their knowledge, expertise and skill to the debate and fight for their team. Everyone will leave fired up and armed with stronger arguments to drive sustainability forward through their brand.

Sharpen your mind, roll-up your sleeves and join the Big Brand Debate.

4:45 PM - 5:30 PM
Presented by:
SUSTAINABLE BRANDS INNOVATION OPEN FINALS
PARADISE BALLROOM
Hosted by:


5:30 PM - 7:00 PM SUSTAINABLE SOLUTIONS BOOTH CRAWL
EXHIBIT TENT
Visit the Solutions Expo at SB'13 and find the new tools, resources and knowledge used by the world's leading brands to help maintain their business leadership in a changing world.

7:30 PM - 11:00 PM SB UNPLUGGED: Eat. Drink. Dance!
PARADISE LAWN
Desc here.
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THURSDAY, JUNE 6TH | DAY 4


7:00 AM - 8:00 AM MORNING YOGA
PARADISE LAWN
  Vinyasa Flow Yoga Class
Hosted by lululemon athletica
All levels welcome! Some yoga mats available, but if you have your own, bring it with you.

8:00 AM - 9:00 AM BREAKFAST
PARADISE FOYER
Locally sourced light breakfast

9:00 AM - 10:30 AM MORNING PLENARIES
PARADISE BALLROOM
  Opening Remarks
Solitaire Townsend, Co-founder, Futerra
  A Spin Through Creative that Inspires Us
  Keeping it Real: Authenticity, Humor and Engagement to the Rescue
Tensie Whelan, President, Rainforest Alliance
  Making Sustainable Living Commonplace – Embedding Social Impact into Brands
Christine Cea, Senior Director, Marketing Communications, Unilever
  Sharing, Mass Media Engagement & Culture Shift
Adam Werbach, Co-Founder, Yerdle
Maggie Kendall, Sr. Director, Marketing & Partnerships, CSR, NBC Universal

10:30 AM - 11:00 AM NETWORKING BREAK
PARADISE LAWN

11:00 AM - 12:30 PM MORNING PLENARIES (CON'T)
PARADISE BALLROOM
  Finding the Common Thread in a Complex Consumer Landscape
Bryan Welch, Author, Beautiful and Abundant
Hank Will, Farmer, PhD Agronomist, Editor of GRIT Magazine and Author, Plowing with Pigs and The Lard Cookbook
Shannon Davis, Mormon Mother of Seven Living in the Seattle suburbs
Daniel Kosel, Montana Rancher and Marketing Professional
Nathan Kipnis, Chicago Architect and Former Professional Skateboarder
Karolyn Oakley, Sirius XM "Blackanomics" Contributor and Gardener from Florida
  The Power of Storytelling: Lessons in Consumer Engagement, Activation and Loyalty
Jonah Sachs, Co-founder and CEO, Free Range Studios
  Cool the World
Deborah Pardes, Founder, Artists for Literacy

12:00 PM - 4:00 PM EXPO OPEN
EXHIBIT TENT

12:30 PM - 2:00 PM LUNCH
EXHIBIT TENT

12:30 PM - 2:00 PM CORPORATE MEMBER LUNCH
BALEEN RESTAURANT

2:00 PM - 3:00 PM BREAKOUTS [CHOOSE ONE OF THE FOLLOWING]
STRATEGY & METRICS
Conquering Uncharted Territory in the ROI of Sustainability
PARADISE BALLROOM
M: Daniel Aronson, Leader, Sustainability Transformation & Sustainability Strategy, Deloitte
Erol Odabasi, Director of Sustainability, Medical Device & Diagnostics, Johnson & Johnson
Gwen Migita, VP of Sustainability & Community Affairs, Caesars Entertainment
Bea Boccalandro, President, VeraWorks

How do you quantify financial benefits from sustainability, particularly in the case of intangible benefits such as risk reduction or being seen as a leader by customers who are increasingly making sustainability part of their purchasing decisions? How do you take on the challenge of quantifying and communicating the potential financial benefits of product stewardship efforts, in a way that is well received outside of the sustainability organization, too? What specific models can you use to value both intangible and tangible benefits of sustainability in a leading organization, so the results are accepted by business and finance executives alike?
EMPLOYEE ENGAGEMENT & ORGANIZATIONAL CHANGE
Storytelling for Organizational Engagement: Selling Sustainability Internally
SUNSET BALLROOM 1-3
M: Suzanne Shelton, CEO, Shelton Group
Jeff Rehm, Corporate Sustainability Manager, Grainger
Rob Zimmerman, Manager - Engineering, Water Conservation, and Sustainability, Kohler

How do you get your internal culture to embrace the right sustainability message that you have worked so hard to craft? What do you do to convince brand managers to incorporate your message as a sustainability manager working at the corporate level? Or, how do you get your higher-ups to not see it as too big a risk, if you are a brand manager or marketing director who wants to incorporate sustainability messaging into your existing messaging? Given you are unlikely to have much money (i.e. media budget) to put your message out there, what do you do to get social and viral play? And how do you sell something "out of the box" or "disruptive" in a conservative culture?
MANUFACTURING & SUPPLY CHAIN
The Paradox of E-commerce: A Quest to Reduce Footprints through Process and Business Model Innovation
SUNSET BALLROOM 4-5
M: Bonnie Nixon, Senior Advisor, Sustainability Roundtable, Inc.
Tom Day, Chief Sustainability Officer, USPS
Steve Leffin, Director of Sustainability, UPS

What do the latest data analyses say about the footprint comparison between e-commerce and its brick-and-mortar equivalents? What conditions would make e-commerce more efficient, and what does that imply about viable business model offshoot ideas? How will innovative partnerships, such as the one between USPS and UPS, change the game?
PRODUCT & SERVICE INNOVATION
Working with Constraints: Putting New Models to Work
GARDEN ROOM
M: Lewis Perkins, Senior Vice President, Cradle to Cradle Products Innovation Institute
Jeff Seabright, VP, Environment & Water Resources, Coca-Cola
Amy Chen, Director of Sales, PepsiCo

What tips would successful multi-national innovators have to give us on putting new business models to work under harsh constraints? Are developing or non-existent markets, the absence of an electric grid, or extreme weather conditions your enemies or allies, and how do they encourage entrepreneurial re-invention from the ground up?
CONSUMER INSIGHTS & BEHAVIOR CHANGE
Green and Brown: What America's Changing Demographics Mean for Brands of the Future
BAY VIEW ROOM
M: Graciela Tiscareño-Sato, Author, Latinnovating: Green American Jobs and the Latinos Creating Them
Nayelli Gonzalez, Senior Strategist, Saatchi & Saatchi S
Jason Riveiro, Multicultural Marketing Manager, Sherwin-Williams
Verena Sisa, Chief Strategy Officer, Conill

What evidence is there to suggest that Latino consumers can be a powerful force in driving revenue for environmentally and socially responsible products? What myths about Latinos have been serving as roadblocks to tapping that consumer segment? What do brand, marketing and communications executives need to know to reach Latinos with news of innovation for sustainability, and respective sales?
COMMUNICATIONS
Winning the Story Wars: A Crash Course in Masterful Storytelling
DOCKSIDE ROOM
Jonah Sachs, Co-founder and CEO, Free Range Studios
How can brands leverage four key principles of masterful storytelling to stand out in the war for consumers' short attention span? What essential steps do you need to follow to apply the four key elements of storytelling in question in re-shaping a brand story?

3:00 PM - 3:30 PM NETWORKING BREAK
SUNSET DECK

3:30 PM - 4:30 PM BREAKOUTS [CHOOSE ONE OF THE FOLLOWING]
STRATEGY & METRICS
Business Tools for Transformation: A Sustainability SWOT and Creating a Step-Change toward Sustainability
SUNSET BALLROOM 1-3
M: Eliot Metzger, Senior Associate, WRI
Sally Uren, Deputy Chief Executive, Forum for the Future
Katie Dillon, Sustainability Manager, Target

How does WRI's sSWOT tool help drive action and collaboration that gets companies to go beyond incremental innovation? What types of partnerships does a company need to help fully utilize the strengths of sSWOT? How is sSWOT related to systems innovation and Forum for the Future's step change exercise?
EMPLOYEE ENGAGEMENT & ORGANIZATIONAL CHANGE
The Innovation Quartet: Four Essential Cornerstones of Innovation and How They Play
GARDEN ROOM
Laura Schwartz, Organization and Leadership Consultant, Filmmaker
How can an organization enable innovation in a new and complex situation through four fundamental innovation-seeking behaviors: help seeking, help giving, reflective reframing, and reinforcing?
MANUFACTURING & SUPPLY CHAIN
The State of Sustainable Procurement
SUNSET BALLROOM 4-5
M: Eric Olson, SVP of Advisory Services, BSR
William Kornegay, Senior Vice President, Supply Management, Hilton Worldwide
Anastasia O'Rourke, Principal, Sustainability and Performance Excellence, DEKRA
Jason Pearson, Executive Director, Sustainable Purchasing Council

What is the Sustainable Purchasing Council, why was it created and how can your company benefit from it? Why and how have BSR and Hilton Worldwide partnered to launch their Sustainable Procurement Center, and what has the Center achieved to date? What policies, action plans, expectations and requirements are coming out of the public sector that will influence - directly or indirectly - companies seeking to gain market share with their sustainable products and brands? How are governments structuring their sustainable purchasing programs, what requirements are being included, and how are those balanced with other procurement factors?
PRODUCT & SERVICE INNOVATION
Cross-sector Innovation: Integrating Home Appliance and Plug-in Vehicle Technology
DOCKSIDE ROOM
M: Sheila Bonini, Senior Expert, McKinsey & Company
John Viera, Global Director, Sustainability & Vehicle Environmental Matters, Ford
Ronald Voglewede, North American Sustainability Lead, Whirlpool

How is a particular new breed of cross-sector innovation efforts aiming to integrate renewable energy, home appliances and plug-in electric vehicles currently entering the market, and what could such tectonic shifts in the marketplace potentially mean for your brand? What other new cross-sector partnerships are springing up, and what potential do they hold for speeding up progress towards more sustainable consumption for all?
CONSUMER INSIGHTS & BEHAVIOR CHANGE
Social Engagement, the Next Episode: An Update on Gamification and other Sticky Technologies
PARADISE BALLROOM
M: Susan Hunt Stevens, Founder & CEO, Practically Green
Eric Johnson, Senior Sustainability Engineer, Sony
James Windon, VP, Business Development, Causes.com
Stephen Roberts, Corporate Responsibility Brand Manager, Dell

What are the latest applications of gamification as a strategy for behavior change with respect to consumption or at the workplace? What other 'extra sticky' communications platforms are out there, beyond the vanilla standard-social-media flavors, and what compelling data is there to support their effectiveness?
COMMUNICATIONS
Current Best Practices in Sustainability Social Media Communication: Enabling an Always-on, Always Authentic Voice
BAY VIEW ROOM
M: Simon Mainwaring, CEO & Founder, We First
Derek Archambault, Sr. Brand Manager, Green Mountain Coffee
Thatcher Young, VP, Sustainability Ignition

How can brands leverage social media effectively to spread the word about their sustainability efforts in an always-on, authentic voice? What does it take to engage and educate consumers about desired behavior change in a brand-aligned voice? Is it possible to do all that AND create more loyalty and sales at the same time?

4:45 PM - 5:30 PM SUSTAINABLE BRANDS COMMUNITY MEETING
PARADISE BALLROOM
Hear reports from community collaborators, learn about plans for the coming year around the world, and find out how to get involved in being part of the Sustainable Brands community year round.
Hosted by:

     

PROGRAM TRACKS

Sponsored by

scope 5 logo

Strategy & Metrics

Goal-setting and success metrics, strategy and resource allocation, planning for long-term value and resilience.

Sponsored by

scope 5 logo

Employee Engagement & Organizational Change

Techniques for effective employee training and engagement; influencing and managing organizational change; understanding shifts in cultural and societal values and their effects on the organization.

Sponsored by

sap logo

Manufacturing & Supply Chain

Goal-setting, tracking and optimizing manufacturing processes and supply chains for improved environmental and social impact; creating new forms of shared value with upstream and downstream partners.

Sponsored by

shelton grp

Product & Service Innovation

Out-of-the-box examples of business model, product or service innovation that perform financially, while also providing a leap forward in the collective sustainability journey.

Sponsored by

shelton grp

Consumer Insights & Behavior Change

Developing deeper understanding of changing consumer attitudes and behavior; driving behavior change toward more sustainable purchasing patterns and consumption; best practices in closing the values-action gap.

Sponsored by

AHA Communications

Communications

Communicating win-win-win (brand-sustainability-customer) value propositions to customers and partners; sharing challenges and showcasing success in brand marketing innovation that delivers solid business results.

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