Program Overview | SB'14 San Diego

Program Highlights At-A-Glance

Regenerative models are making their way into mainstream business as brands find success by reimagining what's possible and redesigning every aspect of their business to achieve net positive results. The global Sustainable Brands community remains at the forefront of this innovation and SB'14 San Diego promises to showcase the leaders who are driving the shift.

Join nearly 2,500 professionals from across the globe, over 180 thought-provoking speakers, and more than 70 dynamic and engaging sessions throughout four days of extraordinary conversation with the one unique community of brand innovators who are forging this path.


An avalanche of trends and market drivers that set the tone.

Featured Plenaries Include:

Dean Scarborough, CEO at Avery Dennison, will take us on a journey of company-wide transformation prompted by the search for a responsible paper sourcing policy. Join him to learn how a global leader in labeling and packaging materials reimagined purpose, leadership and stakeholder relationships.
Eileen Howard Boone, SVP of CSR & Philanthropy at CVS Caremark, will reveal the vision and strategy behind the company's landmark decision to end the sale of cigarettes and tobacco products in all 7,600 CVS/pharmacy locations across the U.S. It's not every day that a company willingly "calls it quits" on $2 billion in annual revenue.
Michael Kobori, Global VP of Social & Environmental Sustainability at Levi Strauss & Co, will walk us through lessons in evolving product design and material sourcing with a system perspective. It's a powerful story building up to Wellthread, the company's latest sustainability milestone.
Sally Uren, Chief Executive at Forum for the Future, will join us for a first look at a new set of principles that characterize a "Net Positive" commitment. These principles, along with tips on making the business case, are currently being developed by a group including BT, Kingfisher and Coca-Cola Enterprises, among others.
Michael Smith, Director of Industry Relations at Nielsen, will reveal how brand managers can leverage applied neuroscience to drive consumer engagement. Find out how to leverage the rapid expansion in the commercial use of neuroscience techniques to refine messaging and improve consumer insights.
Ty Montague, Author of True Story: How to Combine Story and Action to Transform Your Business, will dissect the importance of storydoing and inspire us to look at brand strategy and communications through this new lens. Tune in for a lesson on telling a powerful and motivating story through actions.


Dynamic sessions to help me analyze specific business issues.

Featured Breakout Sessions Include:

Emma Stewart, Head of Sustainability Solutions at Autodesk, will participate in a discussion on the state of science-based goal-setting. Autodesk's Corporate Finance Approach to Climate-Stabilizing Targets (C-FACT) received the #1 rank in the world's first science-based carbon rating by Climate Counts.
Rob Kaplan, Director of Product Sustainability at Walmart, will address the evolution of the company's Sustainability Index. More specifically, he will focus on prioritizing options for customer engagement in the communication of complex data on product sustainability.
Tim Brooks, Senior Director, Environmental Sustainability at LEGO, will analyze measures of success and barriers with respect to impact reductions in the supply chain. He will draw on experiences from working both for a major global retailer (Tesco) as well as a leading FMCG company (LEGO).
Christine Bader, Author of The Evolution of a Corporate Idealist: When Girl Meets Oil, will provide road-tested tips on pushing for better practices inside a big company. She was an intrapreneur herself for nine years at BP, and has since then interviewed many peers in some of the world's best-known brands.
Jim Hanna, Director of Environmental Affairs at Starbucks, joins us again, by popular demand, for a continued in-depth discussion on corporate influence over public policy. Starbucks has been vocal when it comes to advocating for climate legislation, and Jim will join us with his latest observations and analysis.
Josh Henretig, Director of Environmental Sustainability at Microsoft, will share practical tactics for embedding sustainability-driven decision-making as a new normal throughout the organization. We will get a close look at factors contributing to the success of the company's internal carbon fee program.


Half day, deep dive studios to help me turn ideas into action.

Featured Workshops Include:

Margaret Hartwell, Author of Archetypes in Branding: A Toolkit for Creatives and Strategists, has compiled sixty original archetypes amounting to a practical tool for understanding how a brand could play out its values in reality and forge strong relationships with a wide range of stakeholders.
Jamie Butterworth, CEO of Ellen MacArthur Foundation, will bring the latest evidence for the enormous potential of the circular economy. We'll examine Project Mainstream, launched with research partner McKinsey and others in Davos in late January.
Erica Ariel Fox, Author of Winning from Within, offers a forward-thinking approach to leading and living by mastering the "negotiation within." Her best-selling book is very much about training oneself to invoke different aspects of one's personality in the interest of being an effective change agent.
Charlotte Hill, Communications and External Affairs at, will explore the increasing number of companies reacting to online consumer petitions, and explain how brands can earn respect and trust by leaning in. In the process, she will share case studies of companies successfully navigating the social change landscape.
Dara O'Rourke, Co-Founder of GoodGuide, will bring a fresh set of data analyzing how consumers interact with GoodGuide's ratings for popular food, personal care products, household chemicals and electronics. His latest research studies the intersection of product ratings and behavior change.
Rich Fernandez, VP of Learning and Organizational Development at Search Inside Yourself Leadership Institute (SIYLI), will explain why sustainability begins with the self and how to create healthy mental habits for sustained high performance. He will teach attention training, mindfulness and emotional intelligence.


A showcase of leadership to help me find new tools and solutions.

Expo at SB'14 San Diego

Brands come alive in the Activation Hub. Find fresh connections between companies with innovative business solutions and brand professionals looking to activate their sustainability goals into reality. 

Visit over 90 stations featuring trusted business solutions and gain critical face-to-face networking in this thriving marketplace where inspiration and ideas come to life.


Prominent companies delivering innovative business solutions:
  • Carbon, Energy and Water Efficiency
  • Innovative Office Solutions
  • Greener Materials
  • Nature-based Product & Packaging
  • Consumer & Employee Engagement Technologies
  • Eco-Labels and Certifications


The brightest social and environmental entrepreneurs challenging the status quo of business.

Startup Competition

The Innovation Open is back to catalyze the progress and impact of the next generation of better brands featuring the startups who, given the right support and exposure, can contribute to a flourishing future economically, socially and environmentally.

Our finalists benefit from a week of introductions to influential brands, minds, experts and designers at the SB'14 San Diego event.

Entry Deadline: March 17th, 2014. Submit your entry now.

The Prizes

  • A full conference pass to SB'14 San Diego
  • Expo activation space for 3 days in the Activation Hub
  • $1,000 Target gift card and strategic consultation from the Target team
  • $5000 Cash


Networking events designed to connect me with the right partners.

Network with Brand Innovators

This is where the networking really happens. Relax and enjoy a fireside chat as you catch up with old friends and acquaintances or connect with peers around a topic of shared interest when you sit down for an engaging conversation at one of many Birds of a Feather dinners. But this is just the beginning. The non-stop line up of opportunities to connect run from the minute you arrive on the island, to the minute you leave. Come rested and ready to connect!


  • Welcome Reception & Scavenger Hunt
  • Opening Night Program
  • SB Beach BBQ & Concert
  • Birds of a Feather Dinners and Meet-ups
  • Connect Suite Events
  • and many more...


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