Workshops | SB'14 San Diego

Workshops

Workshops are designed to help you accelerate change. These half day, interactive sessions help you build new skills, understand your customers better and find new tools that fast-track business results. Expect a wealth of hard information and uncover the latest insights that are fundamental to advancing your goals. Remember to purchase an ALL EVENT pass in order to participate in these productive work sessions.
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Morning Workshops | 9:00-12:30

Market Insights from Top Researchers, Part 1: Customer Attitudes and Behavior

SUNSET BALLROOM I-III


Dara O'Rourke
Co-Founder
GoodGuide


Lee Ann Head
VP Research
Shelton Group


Ivan Pardo
Founder
Buycott


Jacquelyn Ottman
Founder
WeHateToWaste
.com


Eric Whan
Director, Sustainability Practice
GlobeScan


Kristin Heist
Principal, Strategy & Sustainability Community Lead
Continuum


Jo Confino
Executive Editor
The Guardian


Meighen Speiser
Chief Engagement Officer
ecoAmerica


Anne Fajon
Sr. Supervisor, CSR/Sustainable Business Practices
Cone Communications


Marci Zaroff
USA Advisory Board
Fashion Revolution Day


Joe Brewer
Research Director
Culture2
In this data-rich session, top-notch researchers will share their latest insights into what is happening in 2014 around customer engagement with brands' environmental and social sustainability promises. Researchers will each present their latest data, followed by a discussion around comparing methodologies, gleaning additional insight on the spot, and identifying knowledge gaps by looking at the landscape of available data. Expect a wealth of hard information, accompanied by a great opportunity for Q&A with researchers and peers to help inform your strategy for 2014 and beyond.

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Storytelling and Storydoing: Regenerating True Connection and Lasting Engagement

SUNSET BALLROOM IV-V


Ty Montague
Author
True Story: How to Combine Story and Action to Transform Your Business


Jonah Sachs
Co-Founder and CEO
Free Range Studios
Join two world-class experts for an introduction to the basics of storytelling and storydoing as holistic approaches to brand strategy and communications. Looking through the unique lens of each, while also comparing and contrasting their methodologies, attendees will walk out with priceless practical knowledge critical for success in today's complex customer landscape. Learn how to frame key components of a brand's journey, how to tell motivating stories, how and when to involve actions in the sequence, and how to iterate with minimum downside going forward.

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The In's and Out's of Intrapreneurship: Reimagining What It Takes to be an Effective Change Agent

MISSION BAY ROOM


Maggie De Pree
Co-founder
The League of Intrapreneurs


Erica Ariel Fox
Author
Winning from Within
This workshop will explore skills and tactics proven effective in becoming a successful intrapreneur. The League of Intrapreneurs is a global movement for corporate change agents founded by a collective of Fortune 500 companies and development banks, and endorsed by Richard Branson. Maggie De Pree, Co-founder of The League of Intrapreneurs, will share best practices for navigating the corporate environment. Erica Ariel Fox, the best-selling author of Winning from Within out of Harvard, will complement the League with tips on invoking different aspects of one's personality for productive 'inner negotiation.' As if that combination isn't already powerful enough, the workshop will conclude with a lesson on the usefulness of couples therapy in corporate settings.

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Business Model Innovation: Redesigning Value Delivery and Unlocking New Benefits in the Process

DOCKSIDE ROOM


Lindsay Clinton
Director
SustainAbility


Chris Guenther
Research Director
SustainAbility
Prepare for a deep dive into emerging business model innovations that are disrupting industries while having significant positive social and/or environmental impacts. This workshop will break down 20 such innovative models in order to help attendees better understand their origins, mechanics and implications. From producing on demand, to rematerialization, to inclusive sourcing, to building entire new marketplaces, to differential pricing – this workshop has it all. Explore SustainAbility's brilliant work and uncover the latest insights on business model innovation for sustainability.

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Sustainable Purchasing: Reimagining Principles and Practices for Mainstream Adoption

GARDEN ROOM


Christina Macken
Director of Programs
Sustainable Purchasing Leadership Council


Anastasia O'Rourke
Chair-Elect
Sustainable Purchasing Leadership Council


Suzanne Shelton
CEO
Shelton Group
If done right, sustainable purchasing has the potential to reduce unwanted environmental and social impacts on a massive scale. At the same time, it comes with a world of complexity of its own. Evolving impact assessments, internal buy-in, stakeholder relationships and public policies are all conspiring to play into buyers and sellers' decisions. This workshop walks through key principles of sustainable purchasing for anyone looking to stay up-to-date with current practices. It also introduces some of the main challenges and opportunities companies face in responding to and doing sustainable purchasing.

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Taking Sustainability Literally: An Introduction to Context-Based Sustainability

BAYVIEW ROOM


Mark McElroy
Founder and Executive Director
Center for Sustainable Organizations


Andrew Winston
Author, Founder
The Big Pivot, Winston Eco-Strategies


Jeff Gowdy
Adjunct Assistant Professor
Vanderbilt University
This workshop will introduce attendees to the practice of context-based sustainability (CBS), a cutting-edge approach to measurement, management and reporting that interprets performance relative to social and ecological thresholds. Speakers will examine the stakeholder-centric orientation of CBS, its focus on multiple capitals, its grounding in science- and norm-based standards, as well as its practical implications for materiality, goal setting, and reporting. Notable case studies in CBS and its growing influence in international standards (GRI, IIRC, GISR, etc.) will also be discussed.

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Search Inside Yourself, Part 1: Achieving Deep and Long-lasting Wellbeing (Outdoors)

SUNSET TERRACE


Rich Fernandez
VP of Learning and Organizational Development
Search Inside Yourself Leadership Institute (SIYLI)


Carrie Staller
Business Development Director
Search Inside Yourself Leadership Institute (SIYLI)
This workshop will present a condensed version of The Search Inside Yourself (SIY) Employee Wellbeing Program, which takes a science-based approach to develop the useful mental habits for achieving deep and long-lasting wellbeing. Designed and tested at Google, the program helps participants integrate the key building blocks of wellbeing: mindfulness-based emotional intelligence, mental and emotional resilience, and purpose-driven engagement. The goal is to help participants thrive by enjoying greater productivity, effectiveness and happiness in all aspects of work and life.

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Afternoon Workshops | 1:30-4:30

Market Insights from Top Researchers, Part 2: Market Conditions, Incentives, ROI and Risk Management

SUNSET BALLROOM I-III


Clinton Moloney
Managing Director, Sustainable Business Solutions
PwC


Jamie Butterworth
CEO
Ellen MacArthur Foundation


Elisa Niemtzow
Associate Director, Consumer Products
BSR


Chris Guenther
Research Director
SustainAbility


Laura Lundbeck
Senior Manager
Ernst & Young


Tim Greiner
Managing Director
Pure Strategies


Andrew Russell
Director
Plastic Disclosure Project


Dimitar Vlahov
Director of Content Development
Sustainable Brands
In this data-rich session, top-notch researchers will share their latest observations around the state of play of corporate sustainability within the broader economy, focusing on appetizing new market conditions, incentives, ROI studies and risk management opportunities. Each presentation will be followed by Q&A allowing attendees to glean additional insight on the spot and identify knowledge gaps by discussing the landscape of available data. Expect a wealth of hard information, accompanied by a great opportunity for Q&A with researchers and peers to help inform your strategy for 2014 and beyond.

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Brand Hackathon: Using Archetypes to Unleash Brand Purpose and Spark Innovation, Engagement and Impact

DOCKSIDE ROOM


Raphael Bemporad
Founding Partner & Chief Strategy Officer
BBMG


Paul Campbell
Director
Sears Holdings Inc.


Todd Troldahl
DVP, Sustainability Leadership Team
Sears Holdings Inc.


Margaret Hartwell
Author
Archetypes in Branding: A Toolkit for Creatives and Strategists
A fundamental shift in the marketplace is upon us. Consumer expectations for sustainability are moving from obligation to desire and leading businesses are embracing sustainable brand innovation to reveal new opportunities, drive growth and create positive impact for a more sustainable future. Working with Sears Holdings Corporation, this hands-on workshop will equip diverse brand practitioners with a methodology and toolkit to embed sustainability in their business strategies and deliver real-world innovation of new business models, products, services and engagement platforms.

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Design for Social Innovation: Redesigning at the Intersection of Business, Complex Systems and Social Change

SUNSET BALLROOM IV-V


Marc Rettig
Founding Faculty Member of the Master's Program in Design for Social Innovation
School of Visual Arts, New York
A new field of practice is emerging at the intersection of design, management, complex systems theory, facilitation, and social change. This practice, sometimes called Design for Social Innovation, is giving birth to approaches for creating with social complexity from the inside. It offers "managing emergence" as a complement to traditional management. And it treats culture as a working material rather than a mysterious and difficult barrier to change. This workshop will provide a survey of Design for Social Innovation: key approaches and practices, case studies, and opportunities they present to the Sustainable Brands community.

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The Newest Rules of Green Marketing

GARDEN ROOM


Jacquelyn Ottman
Author
The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding and Founder of WeHateToWaste.com
The strategies for effectively engaging with consumers on sustainability are ever evolving. This highly interactive, practical workshop is designed to help forward-thinking brand and marketing pros develop customized strategies to profitably address the sustainability needs of today's — and tomorrow's —consumers. Participants will first learn the timeless guidelines for eco-design, eco-innovation, and communicating with credibility and impact described and illustrated by example after example in Jacquie Ottman's award-winning book, "The New Rules of Green Marketing."

Then, they will be brought up to speed on the newest rules of green marketing. Jacquie will help participants understand the implications of the latest FTC Guidelines for Environmental Marketing for their own businesses. She will underscore opportunities to integrate one's brand into the leaner 'no-waste' lifestyle that's now emerging as a result of projected constraints on natural resources in the years ahead. For the first time ever with the Sustainable Brands community, she will share eight strategies for preventing household waste and preserving natural resources culled from her groundbreaking WeHateToWaste.com global community of influential consumers and brands joined together to explore ways to help all consumers live well and without waste.

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Redesigning Stakeholder Engagement: Supply Chain Leadership and the New Norm of Zero Deforestation (NOTE: This session starts at 1:00pm)

MISSION BAY ROOM


Bill Shireman
CEO
Future 500


Amy Moas
Senior Forest Campaigner
Greenpeace


Erik Wohlgemuth
Chief Operating Officer
Future 500


Glenn Hurowitz
Managing Director
Climate Advisers


Kevin Petrie
VP, Chief Procurement Officer
Néstle North America


Aida Greenbury
Managing Director, Sustainability and Stakeholder Engagement
Asia Pulp & Paper


Mark Buckley
VP of Environmental Affairs
Staples


Robin Barr
Director
The Forest Trust


Chris Elliot
Executive Director
Climate and Land Use Alliance (CLUA)


Sarah Severn
Senior Director, Stakeholder Mobilization, Systems Innovation
Nike

[NOTE: This session starts at 1:00pm] Major brands are driving extraordinary change through their supply chains, using their buying power to protect rainforests, promote safe labor practices, and drive down carbon emissions in ways many could not envision even a few years ago. With government often deadlocked and dysfunctional, the trend toward market solutions will only increase.

This workshop slot will host the first meeting of a new multi-stakeholder project led by Future 500 and Sustainable Brands: a roundtable of major brands, funders and NGOs dedicated to fully tapping the power of supply chains to drive sustainability by redesigning stakeholder engagement. This session will convene several high-profile brands, suppliers and NGOs to start addressing the "new norm" in raising supply chain standards around forestry in particular. Speakers will discuss progress on commitments to zero deforestation, review model case studies of evolving stakeholder engagement, and dissect related brand reputation risks and opportunities.

Watch the Preview Session | Register for This Workshop

Search Inside Yourself, Part 2: Developing Emotional Intelligence Competencies for Effective Management

BAYVIEW ROOM


Rich Fernandez
VP of Learning and Organizational Development
Search Inside Yourself Leadership Institute (SIYLI)


Carrie Staller
Business Development Director
Search Inside Yourself Leadership Institute (SIYLI)
This workshop will present a condensed version of The Search Inside Yourself (SIY) Manager Effectiveness Program, which utilizes science-based approaches to develop the emotional intelligence competencies that enable managers to communicate effectively, develop team members and navigate organizations successfully. Designed and tested with people managers at Google, the program teaches the key people skills needed to effectively lead teams and support individuals. Key areas of focus for managers include attention training, the science of neuroplasticity, self-awareness, self-regulation, empathy and leadership skills. These core attributes enable strong team leadership and effective management. The end result: sustainable high performance and productivity for people managers and their teams.

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