Welcome and Opening Remarks

KoAnn Skrzyniarz, Founder & Chief Catalyst, Sustainable Brands Worldwide

In her opening remarks, the founder of Sustainable Brands shares the company's perspective on why the leading brands of the future will be sustainable brands, and why moving beyond the either/or mentality of the 20st Century toward the "Power of And" is a key to establishing brand leadership in the future.

Shifting Global Ideals & The New Economics of Happiness

Paul Gilding, Global Thought Leader on the Future of Economics

The Earth may be significantly damaged and almost full, but humanity is also busy healing itself and re-prioritizing its values paving the way for a more sustainable global economic system. This engaging session sets the tone for Sustainable Brands London by unpacking the opportunity for radical business innovation and renewed brand success that can come to brands which choose to lead the way through the morass of the moment to a flourishing future.

Research Panel: Untangling the Consumer Attitude/Behavior Gap

Tom LaForge, Global Director, Human & Cultural Insights, Coca-Cola

David North, Executive Director, Sustainable Consumption Institute

Raphael Bemporad, Founding Partner & Chief Strategy Officer, BBMG

Joseph Staton, Director & General Manager, GfK Consumer Trends, GfK Group

Charlie Attenborough, Managing Director, International Advertising, National Geographic

If consumers are becoming ever more aware of and interested in global environmental and social challenges, why is their behavior largely not reflective of this? How is it that those who buy the most stuff feel the least 'consumer guilt,' while still expressing the highest levels of awareness? Recent studies have found these and other perplexing contradictions between consumer beliefs, on the one hand, and purchasing behaviors on the other. To help us understand the consumer psyche on a deeper level, through hard facts and a healthy dose of empathy, we are joined by a stellar research panel of domain experts.

The Advent of the Sharing Economy and What it Means to Your Brand

Benita Matofska, Chief Sharer, The People Who Share

Much has been said over the last few years about the advent of a new sharing economy, an economy to be ruled by collaborative consumption built on a common understanding of scarce resources, mutual trust, and brilliantly engineered social networks. Find out why 'what's mine is yours,' or might soon be, and how our individual sharing will impact the global business community. This is 'The Power of &' in its most applied state.

Cultural Fusion and Creativity: Bringing Surprising Sustainability Solutions to Market

John Grant, Author

The world doesn't seem to need, or want, one convergent approach to dealing with global environmental and social issues. Fascinating cultural fusion and creativity are coming out of Brazil, India, Turkey, The Middle East and East Asia to challenge or complement some dominant Western thinking around corporate sustainability. Different types of ethics and traditions can produce elegant solutions not typical in the Western world. Author John Grant embarks on a journey through some flagship case studies and their implications for global companies, marketing campaigns and consumer audiences.

Choice Editing for Sustainability: Who's in Charge, Why Brands Should Care

Jo Daniels, Director of Marketplace Campaign, Business in the Community

Mark Walker, General Manager, Zipcar UK

Amanda Long, Executive Director, East Anglia Co-operative Society

Matt Sexton, Director of Corporate Social Responsibility, B&Q

Choice editing in business is a wondrous thing – as marginal of an issue as it may sometimes appear, it often has the potential to make or break a business idea, an industry or even a whole economy. Should everything that sells be sold and, if not, where do you draw the line? While we won't go into the full ethical depths of this question, in this session we explore stories from companies that have edited products out of their product portfolio with reasons relating to responsibility and/or sustainability, as well as the long term direction of the business. The wider discussion will explore when action needs to be corporate led or consumers led, and therefore the different approaches companies can take to innovating products and services to improve its impact in society, influencing consumer behaviour or edit choice out of the market.

Leading for the And: New Rules for a Changing World

Gail Klintworth, Chief Sustainability Officer, Unilever

Even if you put sustainability at the core of your business strategy and foresee links between broad societal sustainability needs and the growth of your company as a few brave leaders such as Unilever are decisively doing these days, you will still need a smart execution plan and a new set of relevant leadership skills to help enable partnerships with a wide range of stakeholders. In this talk, Unilever's CSO shares her sense of what are these new necessary leadership skills are, and how you can best instill them to help reshape your organization and meet the needs of a successful 21st century company.

Opening Remarks

Dorothy Mackenzie, Chairman, Dragon Rouge

Brand Futures - Exploring How Brands Could Succeed in a Sustainable Future

Dorothy Mackenzie, Chairman, Dragon Rouge

From a creative point of view, brands can deliver their promise in a number of different ways. Choosing a particular path towards customer delight is no trivial task; in fact, it is often not receptive to rational solutions but calls for substantial amounts of intuition instead. To get a framework for innovation that is both grounded and radical enough to tackle sustainability challenges of the day, brands can start spelling out clear future scenarios reflecting macro trends currently at work. Strong, specific visualization of said scenarios makes possible futures credible and helps pick a winning strategy.

From Babel To Nirvana: Six Quiet Rules for Shaping Life-Sized Messages and People-Powered Movements

Julian Borra, Global Creative Strategic Partner, Saatchi & Saatchi S

In a playful and moderately provocative manner, this session presents six suggestions for ways to mitigate the chasm that often exists between brand and CSR/sustainability professionals. It promises illumination, entertainment, and a good supply of food for thought to walk away with.

Building Brand Value Sustainably: How to Authentically Embed Sustainability into Your Brand Promise -- and Build Share in the Process

Marc Mathieu, Global SVP of Marketing, Unilever

There is no doubt that an ever-growing number of visionary companies large and small are busy re-orienting their core strategy based on a firm belief that consumers of the future are going to favor brands that contribute heavily to making sustainable living commonplace. Even the most well-informed and ambitious sustainability plan, however, can take a lot of time and resources to implement. Embedding sustainability into a company's brand promise with sufficient authenticity, while navigating such a transition, can be a daunting challenge. To help us with tips and guidance, we are joined by a true master of the sustainability branding game.

Growth without Sacrifice: Delivering Conscious Actions, Quality and Brand Promise

Tobias Fischer, CSR Project & Relations Manager, H&M

Admittedly, some industries are by design less sustainable than others - consider for a moment the example of fashion and its offspring, fast fashion and affordable fashion. Could innovation directed at more sustainable products and services in such industries find serious traction, or is it more or less doomed from the get-go? How does one work against respective pre-conceived notions? To give us an insider's look at one such tricky situation, and offer some advice, we welcome H&M and the story of its 'Conscious Actions' campaign.

"Our Values Make Us Different": Rejuvenating a 150 Year Old Brand

Alex Cole, Director of Corporate Affairs, Sainsbury's

This session sheds light on how Sainsbury's glorious sustainability strategy has played a key role in the organization's remarkable turnaround, giving true credence to the position statement "Our values make us different." When it comes to on-the-ground tangible progress in operational sustainability, few can boast more impressive accomplishments in recent years than the supermarket chain whose stores are now referred to as "the world's first smart grid supermarkets." Learn how Sainsbury's has managed to reach a number of serious sustainability milestones in this and other areas over the last several years.

Definitive: The Business Case for Sustainability

Kim Slicklein, President, OgilvyEarth

Frances Way, Co-Chief Operating Officer, Carbon Disclosure Project

Denny Daragh, North America and Asia Pacific Managing Director, Forbo

In this session, leaders from the frontlines of sustainable business present definitive quantitative evidence of the business case for sustainability in an engaging panel format.

Standout Opportunities: Brands, Consumers and a Global Stage

Phil Cumming, Corporate Sustainability Manager, The London Organising Committee of the Olympic and Paralympic Games (LOCOG)

Iconic events such as the Olympic Games offer a sea of opportunities for brands, media and other stakeholders to collaborate in placing global focus on the needs of a changing world. Leveraging this opportunity to create needed culture shift and brand benefit can be a tricky path to navigate. While there are at least several key brand stories from London 2012 worthy of our attention – some of which will be addressed in an afternoon breakout session – this session provides an insightful summary of high-level outcomes of this summer's most popular event.

Shifting the Economy through Engagement, Transparency and Traceability

Michael Wilde, Communications & Sustainability Manager, Eosta - Nature & More

Here is a beautiful story of how effective stakeholder engagement, when to put to work behind a smartly-designed cause powered by radical transparency and widely-applicable traceability, can rally hundreds of organizations and thousands of consumers for incredible collective feats.