Welcome and Opening Remarks

KoAnn Skrzyniarz, Founder & Chief Catalyst, Sustainable Brands Worldwide

In her opening remarks, the founder of Sustainable Brands shares the company's perspective on why the leading brands of the future will be sustainable brands, and why moving beyond the either/or mentality of the 20st Century toward the "Power of And" is a key to establishing brand leadership in the future.

Shifting Global Ideals & The New Economics of Happiness

Paul Gilding, Global Thought Leader on the Future of Economics

The Earth may be significantly damaged and almost full, but humanity is also busy healing itself and re-prioritizing its values paving the way for a more sustainable global economic system. This engaging session sets the tone for Sustainable Brands London by unpacking the opportunity for radical business innovation and renewed brand success that can come to brands which choose to lead the way through the morass of the moment to a flourishing future.

Research Panel: Untangling the Consumer Attitude/Behavior Gap

Sally Uren, Deputy Chief Executive, Forum for the Future

David North, Executive Director, Sustainable Consumption Institute

Raphael Bemporad, Founding Partner & Chief Strategy Officer, BBMG

Joseph Staton, Director & General Manager, GfK Consumer Trends, GfK Group

Charlie Attenborough, Managing Director, International Advertising, National Geographic

If consumers are becoming ever more aware of and interested in global environmental and social challenges, why is their behavior largely not reflective of this? How is it that those who buy the most stuff feel the least 'consumer guilt,' while still expressing the highest levels of awareness? Recent studies have found these and other perplexing contradictions between consumer beliefs, on the one hand, and purchasing behaviors on the other. To help us understand the consumer psyche on a deeper level, through hard facts and a healthy dose of empathy, we are joined by a stellar research panel of domain experts.

The Advent of the Sharing Economy and What it Means to Your Brand

Benita Matofska, Chief Sharer, The People Who Share

Much has been said over the last few years about the advent of a new sharing economy, an economy to be ruled by collaborative consumption built on a common understanding of scarce resources, mutual trust, and brilliantly engineered social networks. Find out why 'what's mine is yours,' or might soon be, and how our individual sharing will impact the global business community. This is 'The Power of &' in its most applied state.

Cultural Fusion and Creativity: Bringing Surprising Sustainability Solutions to Market

John Grant, Author

The world doesn't seem to need, or want, one convergent approach to dealing with global environmental and social issues. Fascinating cultural fusion and creativity are coming out of Brazil, India, Turkey, The Middle East and East Asia to challenge or complement some dominant Western thinking around corporate sustainability. Different types of ethics and traditions can produce elegant solutions not typical in the Western world. Author John Grant embarks on a journey through some flagship case studies and their implications for global companies, marketing campaigns and consumer audiences.

Choice Editing for Sustainability: Who's in Charge, Why Brands Should Care

Jo Daniels, Director of Marketplace Campaign, Business in the Community

Mark Walker, General Manager, Zipcar UK

Amanda Long, Executive Director, East Anglia Co-operative Society

Matt Sexton, Director of Corporate Social Responsibility, B&Q

Choice editing in business is a wondrous thing – as marginal of an issue as it may sometimes appear, it often has the potential to make or break a business idea, an industry or even a whole economy. Should everything that sells be sold and, if not, where do you draw the line? While we won't go into the full ethical depths of this question, in this session we explore stories from companies that have edited products out of their product portfolio with reasons relating to responsibility and/or sustainability, as well as the long term direction of the business. The wider discussion will explore when action needs to be corporate led or consumers led, and therefore the different approaches companies can take to innovating products and services to improve its impact in society, influencing consumer behaviour or edit choice out of the market.

Leading for the And: New Rules for a Changing World

Gail Klintworth, Chief Sustainability Officer, Unilever

Even if you put sustainability at the core of your business strategy and foresee links between broad societal sustainability needs and the growth of your company as a few brave leaders such as Unilever are decisively doing these days, you will still need a smart execution plan and a new set of relevant leadership skills to help enable partnerships with a wide range of stakeholders. In this talk, Unilever's CSO shares her sense of what are these new necessary leadership skills are, and how you can best instill them to help reshape your organization and meet the needs of a successful 21st century company.

Cultural Differences in Effectively Driving Sustainable Innovation

Sally Uren, Deputy Chief Executive, Forum for the Future

Alexis Olans, Senior Global Program Manager, adidas Better Place, adidas

Tobias Fischer, CSR Project & Relations Manager, H&M

Kate Heiny, Sustainability Senior Group Manager, Target

Business culture differs in various countries just as consumer culture does. This panel of representatives from the apparel industry -- each representing brands headquartered in different countries, and each collaborating to support sustainable innovation as part of the Sustainable Apparel Coalition -- discusses what has been similar, and unique, about securing their brands engagement in both sustainable innovation and pre-competitive collaboration.

Sustainable Brand Perception vs. Performance: Reducing the Gap

Caroline Holme, Director of Corporate Affairs, Globescan

Kate Cox, Head of Strategy, MPG Media Contacts, Havas Media

James Cerruti, Senior Partner of Strategy and Research, Brandlogic

Tom Zara, Global Practice Leader of Corporate Citizenship, Interbrand

Increasingly, evidence demonstrates that global stakeholders across the board are expecting business to deliver greater value beyond just a slicker product or bigger profits. This panel provides three types of filters for decision-making as to how to prioritize your sustainable innovation initiatives such that you might recognize most uplift in stakeholder support.

Upstart Disruptors Reshaping the Future

Christiaan Maats, Founder, OAT Shoes

Chris Lukezic, Director of Communications - EMEA, Airbnb

Jason Foster, Founder and Chief Reuser, Replenish

Danae Ringelmann, Co-Founder, Indiegogo

Diana Verde Nieto, Founder & CEO, Positive Luxury

The pressing need to shift our global economy to sustainable consumption represent one of the biggest opportunities of our time for disruptive innovation. All over the world, out of the box thinkers are bringing disruptive ideas to market in response. Here are few of our favorites, each of which represents a different disruptive idea that has the potential to dramatically shift the flow of funds in the markets in which they operate.

Growing Shared Value Through Collaboration Within a Value Network

Claudia Lorenzo, Director of Special Projects, Coca-Cola Brazil

This session, led by the Director of the Coletivo Initiative details a highly successful initiative out of Coca-Cola Brazil that is driving various sorts of measurable shared value for a range of Coca-cola stakeholders, not the least of which is growth in sales for Coke.

Driving Sustainable Brand Value Through Corporate vs. Product Brand Messaging

Nick Folland, Group Corporate Affairs Director: Net Positive, Kingfisher

Sandi Northey, Marketing & Consumer Communication, Nestlé

Lori Zoppel, Global Director of Marketing, Unilever Brand, Unilever

Thomas Kolster, Founder and Creative Director, Goodvertising Agency and WhereGoodGrows

Companies which field various brands struggle to determine the proper strategy for delivering sustainable brand messaging. Some decide to focus on establishing the corporate brand as a trusted choice editor. Others find value in defining unique sustainable brand value for different SKU's while also communicating a corporate brand commitment to sustainable innovation. This panel shares what has driven their thinking on this topic, provides examples of messaging that is achieving success in their marketplace, and suggests principles for thinking about how you might prioritize your sustainable brand innovation journey.

Creating Brand Value with Applied Sustainability along the Life Cycle

Dirk Voeste, Vice President, Sustainability Strategy, BASF

Carmel McQuaid, Climate Change Manager, Marks and Spencer

Christoph Günther, Regional Head of SET – Applied Sustainability, Europe, BASF

Vidar Gundersen, Sustainability Manager, BioMar Group

When looked at from a full life cycle perspective, every product or service has a range of impacts at various stages of its sourcing, manufacturing, distribution, use and/or disposal. This session walks through key tools and processes for assessing impact from 'cradle to grave' with the goal of identifying best places to prioritize innovation to optimize the impact reduction/ROI equation.

Brands & Behaviour Change: Building Business Value While Encouraging Sustainable Consumption

Rodolphe d'Arjuzon, Global Head of Research, Verdantix

Sarah McDonald, Global Director, Sustainability, Unilever

Carmel McQuaid, Climate Change Manager, Marks and Spencer

Hermione Taylor, Founding Director, The DoNation

The conundrum presented by the drive to a sustainable economy is how to support continuous business and brand success while encouraging more sustainable consumption. This panel shares some fantastic insights into strategies that work to drive behavior change while encouraging customer loyalty and increased sales.

The 'New World' of Marketing: Social Media, Radical Transparency and the Emergence of the Social Brand

Michael Wilde, Communications & Sustainability Manager, Eosta - Nature & More

Diana Verde Nieto, Founder & CEO, Positive Luxury

Polly Gowers, CEO, Everyclick

Julian Borra, Global Creative Strategic Partner, Saatchi & Saatchi S

As the Internet keeps on shortening the distance between companies and their stakeholders, brand strategy, marketing and communications professionals are facing an ever-growing number of possibilities for engagement. Constantly emerging new campaign ideas and tools, particularly in social media, can be difficult to follow. To help you keep up with the latest and freshest opportunities, this panel explores the 'new world' of marketing and the emergence of the social brand.

Best Practices in Integrating Sustainability into the Product Design Process

Chris Sherwin, Head of Sustainability, Seymourpowell

Majken Bulow, Product Sustainability Manager, Interface

Mark Barthel, Special Adviser and Head of Design, The Waste & Resources Action Programme (WRAP)

Jacobine Das Gupta - Mannak, Corporate Sustainability Manager, Royal DSM

In most cases, the ultimate sustainability of a brand, and therefore its flexibility to adopt a chosen market positioning and support communicated claims, is baked in during the design process. The reality is, doing so effectively requires a raft of new expertise that often is housed in various places external to the design team. This session reviews tried and tested methods for building sustainable design thinking into your organization.

Innovation Lab: Mainstream Green - New Research Launch and Workshop

Kathleen Enright, Practice Lead OgilvyEarth UK, OgilvyEarth

Megan Hellstedt, Director of Sustainability, Delhaize Group

Charlotta Lyon, Director, Environment, Communications and Business Relations, Tetra Pak

In this relaxed, interactive session, led by OgilvyEarth, you will receive a first look at the UK results of OgilvyEarth's groundbreaking Mainstream Green research. We'll explore how the intention/action gap in US, China and the UK are similar and different; understand the barriers in depth; and explore 6 key drivers of mainstream behavior change. This will be an exclusive launch of the UK data. Come hear marketers and sustainability professionals discuss how the insights have helped them overcome the gap in their business and communication and share their success stories. Last but not least, you can workshop your own challenges in real-time with the help of OgilvyEarth professionals and your peers.

Innovation Lab: Doing Brand-led Behaviour Change

Lucy Shea, CEO, Futerra

Jeff Melnyk, Managing Director, Futerra

Laurie Bennett, Creative Director, Futerra

Warren Beeby, Creative Director, Futerra

This session is for doers. It's led by Futerra's senior creative team, including CEO and MD. In it we'll use the 3P's framework of product, persuasion and placement to experiment with what brands can do to change behaviour. You'll play with a range of different brands to see how their personalities, products and the nature of their customer relationships shape action. The session will leave you entertained and equipped with tools and ideas to apply to your work.

Innovation Lab: NETpositive - Explore. Challenge. Transform.

Daniel Krohn, Global Sustainability Lead, Becker Underwood

Jimmy Brannigan, Director, ESD Consulting

Chris West, Research Associate, Stockholm Environment Institute

Leaders: NETpositive needs you! This is the perfect time to engage and collaborate on the development of the global NETpositive initiative. We're running an interactive session to explore how taking a NETpositive approach relates to core business strategy and enhances social capital. With input from experts across business and academia we'll asking you to share your own experiences, and challenging you to reflect on how these relate to NETpositive thinking. Collectively we'll be discovering how we can transform leading corporate sustainability activities into tools and approaches that will be of benefit to SMEs and other partners in your supply chain.

Breakfast Session, Queenhithe Room: Creating a Better World Through Marketing

World Marketing Summit

Should PURPOSE become the next "P" in the marketing mix and in the process extend marketing's role to that of delivering meaningful social, environmental and economic impact as well as a positive ROI for shareholders? How can the best minds from the corporate and public sectors collaborate to embrace marketing ideas and solutions as a way of tackling the real socio-economic issues raised by the United Nations Millennium Development Goals?

Opening Remarks

Dorothy Mackenzie, Chairman, Dragon Rouge

Brand Futures - Exploring How Brands Could Succeed in a Sustainable Future

Dorothy Mackenzie, Chairman, Dragon Rouge

From a creative point of view, brands can deliver their promise in a number of different ways. Choosing a particular path towards customer delight is no trivial task; in fact, it is often not receptive to rational solutions but calls for substantial amounts of intuition instead. To get a framework for innovation that is both grounded and radical enough to tackle sustainability challenges of the day, brands can start spelling out clear future scenarios reflecting macro trends currently at work. Strong, specific visualization of said scenarios makes possible futures credible and helps pick a winning strategy.

From Babel To Nirvana: Six Quiet Rules for Shaping Life-Sized Messages and People-Powered Movements

Julian Borra, Global Creative Strategic Partner, Saatchi & Saatchi S

In a playful and moderately provocative manner, this session presents six suggestions for ways to mitigate the chasm that often exists between brand and CSR/sustainability professionals. It promises illumination, entertainment, and a good supply of food for thought to walk away with.

Building Brand Value Sustainably: How to Authentically Embed Sustainability into Your Brand Promise -- and Build Share in the Process

Marc Mathieu, Global SVP of Marketing, Unilever

There is no doubt that an ever-growing number of visionary companies large and small are busy re-orienting their core strategy based on a firm belief that consumers of the future are going to favor brands that contribute heavily to making sustainable living commonplace. Even the most well-informed and ambitious sustainability plan, however, can take a lot of time and resources to implement. Embedding sustainability into a company's brand promise with sufficient authenticity, while navigating such a transition, can be a daunting challenge. To help us with tips and guidance, we are joined by a true master of the sustainability branding game.

Growth without Sacrifice: Delivering Conscious Actions, Quality and Brand Promise

Tobias Fischer, CSR Project & Relations Manager, H&M

Admittedly, some industries are by design less sustainable than others - consider for a moment the example of fashion and its offspring, fast fashion and affordable fashion. Could innovation directed at more sustainable products and services in such industries find serious traction, or is it more or less doomed from the get-go? How does one work against respective pre-conceived notions? To give us an insider's look at one such tricky situation, and offer some advice, we welcome H&M and the story of its 'Conscious Actions' campaign.

"Our Values Make Us Different": Rejuvenating a 150 Year Old Brand

Alex Cole, Director of Corporate Affairs, Sainsbury's

This session sheds light on how Sainsbury's glorious sustainability strategy has played a key role in the organization's remarkable turnaround, giving true credence to the position statement "Our values make us different." When it comes to on-the-ground tangible progress in operational sustainability, few can boast more impressive accomplishments in recent years than the supermarket chain whose stores are now referred to as "the world's first smart grid supermarkets." Learn how Sainsbury's has managed to reach a number of serious sustainability milestones in this and other areas over the last several years.

Definitive: The Business Case for Sustainability

Kim Slicklein, President, OgilvyEarth

Frances Way, Co-Chief Operating Officer, Carbon Disclosure Project

Denis Darragh, North America and Asia Pacific Managing Director, Forbo

In this session, leaders from the frontlines of sustainable business present definitive quantitative evidence of the business case for sustainability in an engaging panel format.

Standout Opportunities: Brands, Consumers and a Global Stage

Phil Cumming, Corporate Sustainability Manager, The London Organising Committee of the Olympic and Paralympic Games (LOCOG)

Iconic events such as the Olympic Games offer a sea of opportunities for brands, media and other stakeholders to collaborate in placing global focus on the needs of a changing world. Leveraging this opportunity to create needed culture shift and brand benefit can be a tricky path to navigate. While there are at least several key brand stories from London 2012 worthy of our attention – some of which will be addressed in an afternoon breakout session – this session provides an insightful summary of high-level outcomes of this summer's most popular event.

Shifting the Economy through Engagement, Transparency and Traceability

Michael Wilde, Communications & Sustainability Manager, Eosta - Nature & More

Here is a beautiful story of how effective stakeholder engagement, when to put to work behind a smartly-designed cause powered by radical transparency and widely-applicable traceability, can rally hundreds of organizations and thousands of consumers for incredible collective feats.

Brand Collaboration to Shift Systems and Drive Shared Benefit

Sally Uren, Deputy Chief Executive, Forum for the Future

David Cornish, Post-Use Product Recovery Manager, AzkoNobel

Andrew Jenkins, Sustainability Development Manager - Products, Boots

Lucy Carver, Director of Bigger Picture, BSkyB

Nicola Pearson, Commercial Director, Café Direct

Lorin May, Head of EU Sustainability & Charity, eBay

Sarah Bright, Head of Giving Stuff Back, Ella's Kitchen

Alex Duff, Corporate Affairs Manager, Kingfisher

Bill Eyres, Head of Sustainability, O2

Michelle Colley, Senior Brand Manager, Tata Global Beverages

Andrew Yeo, Head of Supply Chain Carbon Reduction, Tesco

Jane Ashton, Director of Group Sustainable Development, Tui Travel

This session, led by one of the global leaders in driving whole systems shift toward sustainability, brings together multiple brands from various market sectors in an interactive session aimed at drawing out practical ways brands can collaborate to drive commercial success for both individual brands and the collective. In small group discussions, representatives from leading brands including Tesco, AzkoNobel, Ella's Kitchen, BskyB, Kingfisher and Café Direct, will share how they are working together to mainstream sustainability, tackle business risks and drive business model innovation -- and what they're getting out of it. You'll come away with insights into how to identify opportunities for pre-competitive collaboration that can benefit the whole, and how to assemble and measure the success of multi-stakeholder coalitions.

Communications Strategies for Business & Social Change

John Marshall Roberts, Founder, Worldview Thinking

In this lively and interactive session, John Marshall Roberts, one of Sustainable Brands' most popular instructors, will share lessons learned over the past a fresh new paradigm for thinking about the practical challenges of strategic communications in an increasingly cynical marketplace. The session will cover four types of consumer/employee cynicism and how to overcome them, the hidden metaphors that shape the way consumers perceive sustainable ideas, products and services, and proven strategies for increasing market traction and word-of-mouth advertising with believers and skeptics alike.

Driving Disruptive Innovation from the Inside Out

Nick Kelso, Senior Communications Manager, Philips Lighting Africa

Sue Allchurch, Brand VP, Unilever

James Walker, Innovation Project Manager, Kingfisher

Tamara Giltsoff, Business Development and Innovation Thought Leader

Breakthrough (beyond incremental) innovation is often tough to elicit from inside multi-national corporations leaving market disrupting change to maverick start-ups. At the same time, global companies have a unique vantage point from which to identify global trends before most, and when properly encouraged and supported, can be perfectly equipped to offer highly innovative solutions to the market which can then be well supported to scale thanks to existing global infrastructure. In this session, gain insider insight into the inner drivers of disruptive innovation led from inside the halls of multinational businesses.

Culture Shift: Sustainability, Brands & the London Olympics

Peter Harris, Director of Sustainability EMEA, UPS

Joel Morris, Public Affairs & Communications Director, Coca-Cola Great Britain & Ireland

Alexis Olans, Senior Global Program Manager, adidas Better Place, adidas

Phil Cumming, Corporate Sustainability Manager, The London Organising Committee of the Olympic and Paralympic Games (LOCOG)

Major cultural events such as the World Cup, the Oscars or the Olympics offer a unique opportunity for brands, media and other stakeholders (from cities to trade associations and NGO's) to collaborate to drive global focus to the needs of a changing world. Leveraging this opportunity to both create needed culture shift and also brand benefit can be a tricky tight rope to walk. In this session, stakeholders who were actively involved in the supporting the greening of the London Olympics discuss the hits and misses from their perspective, drawing out principles for leveraging brand voice to build purposeful attention to important issues while also building brand respect, loyalty and value.

The Role of Eco-Labeling and Certification in Sustainable Brands' Success

Rob Cameron, Executive Director, SustainAbility

Nestor Coronado Palma, Director of Sustainability, Philips Consumer Lifestyle

Alex Cole, Corporate Affairs Director, Sainsbury's

Bill Eyres, Head of Sustainability, O2

Nearly every brand today embarking on a sustainable brand journey faces the question at one stage or another: "Should I adopt or create an eco-label, pursue a particular certification, or manage to a particular industry ranking as part of my brand strategy?" The question is complex, and as illustrated by the recent case wherein Apple attempted to withdraw from its commitment to pursue EPEAT certification for it's products--stakeholder sentiment can be unclear on the topic until a misplaced decision is put forward. This panel, led by a senior representative of SustainAbility, conveys results of a recent brand sentiment exploration on the topic, and offers the perspective of industry leaders who have each given the topic a significant amount of thought. Expect to participate in a healthy conversation and count on leaving the session with a better sense of how to think about the topic given your own situation.

Brand-led Innovation - Ensuring Success in a Sustainable Future

Fiona Bennie, Head of Sustainability, Dragon Rouge

Kate Waddell, Director of Insight & Innovation, Dragon Rouge

Daniel Vennard, Global Brand Sustainability Director, Mars

This session touches on how brands can credibly and successfully use innovation to deliver against their purpose and promise in a sustainable future. Using the Brand Futures concepts introduced as part of the morning, participants will learn about methods and tools that could help open up new opportunities for their brands.

WhereGoodGrows: Promoting Sustainability in ever more Collaborative and Accountable Ways

Thomas Kolster, Founder and Creative Director, Goodvertising Agency and WhereGoodGrows

In a world facing massive change, we need to take drastic measures; we need to be more generous and we need to be more collaborative. To this end, the author of Goodvertising and his team have created another world first: an Idea Sharing Market. As an uploader to WhereGoodGrows you can choose to allow your work to be recreated through the SharedGood License. This allows you to recreate or reimagine your work in markets around the world and share communication strategies that have proven successful. Taking water scarcity as an example, consider a certain campaign built around saving water in the shower – why shouldn't we share that thinking with other countries around the world? If it worked, and people really started to save water, wouldn't we want that change to take root further and further afield?
Our speaker's latest work promises rapid progress in promoting sustainability in creative, responsible and accountable ways, making a sustainable lifestyle the norm. This is at the very heart of what WhereGoodGrows wishes to achieve, as an archive and through the SharedGood License.

Presentation of the 2012 EthicMark® Award for Advertising that Uplifts the Human Spirit and Society

Hazel Henderson, President, Ethical Markets Media

Tony Manwaring, CEO, Tomorrow's Company

Thomas Kolster, Founder and Creative Director, Goodvertising Agency and WhereGoodGrows

Closing Remarks: Unpacking Sustainable Brands Leadership

KoAnn Skrzyniarz, Founder & Chief Catalyst, Sustainable Brands Worldwide