Go Further: Behind Ford's No Logo Campaign

Go Further: Behind Ford's No Logo Campaign

John Viera, Director of Ford Motor Company

Learn More About SB London Conference 2012

London is set to facilitate face-to-face connections for the first time outside of the US, linking boardroom thought-leaders, brand strategists and sustainability executives from organizations across continents.

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John shares the innovative ways Ford is communicating its blueprint for sustainability in 2012 and beyond as the company embarks on a new global brand promise (Go Further). In launching five electrified vehicles within the next year and achieving 40 MPG+ for one-third of its total lineup, Ford is driving a communications strategy based on three key pillars: consumer choice, technology & innovation and reduced costs & environmental impact.

 

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Go Further: Behind Ford's No Logo Campaign