Why Marketing & Stakeholder Communicators Should Attend the Conference

Stakeholder engagement and authentic messaging come alive to marketing and communications professionals that are passionate about exploring the many business opportunities associated with sustainable innovation. Engaging in dialogue and listening - really listening - with the intent to understand and solicit feedback, are paramount to achieving success and effectively communicating sustainability.

At SB London, you'll receive up to the minute insights into the latest consumer marketing trends and reporting best practices. You'll discover new social tools and techniques to help you effectively build brand communities driven by shared purpose. You'll learn how to measure the success of your campaigns and explore the best methods for navigating transparency and creating confidence and trust in the authenticity of your brand. 

What You Will Learn:

• What consumers around the world want from brands today, and how you can respond to help strengthen your relevance and ensure your short and long term success 
• How to reduce the gap between sustainable brand perception and actual performance 
• How innovative brands are building movements that create shared value by leveraging innovative new online and social media tools

Learn from over 60 thought leaders and practitioners on the faculty, including:

Sandi Northey Marketing & Consumer Communication Nestlé	Nick Kelso Senior Communications Manager Philips Lighting Africa	Michael Wilde Communications & Sustainability Manager Eosta - Nature & More
Chris Lukezic Director of Communications - EMEA Airbnb	Jo Daniels Director of Marketplace Campaign Business in the Community	John Marshall Roberts Founder Worldview Thinking

View more

See a sample of an SB '12 presentation

John Viera, Director of Ford Motor Company, shares the innovative ways Ford is communicating its blueprint for sustainability in 2012 and beyond as the company embarks on a new global brand promise (Go Further). In launching five electrified vehicles within the next year and achieving 40 MPG+ for one-third of its total lineup, Ford is driving a communications strategy based on three key pillars: consumer choice, technology & innovation and reduced costs & environmental impact.

Who comes to SB Conferences

Request more information