From Revolution to Renaissance The leading brands of the future will be sustainable brands. Building them takes a new kind of thinking, a new group of collaborators, and a new set of tools. Find them at SB London.
Meet Our Speakers Every year, the brief for SB London is to deliver a world-class faculty of thought leaders and practitioners who feature in the vanguard of the sustainable brand revolution, and SB London '13 was no exception. Compiling this elite set of speakers would not have been possible without the guidance of our esteemed advisors.
Attendees Join for the latest market-tested insights around quickly-evolving opportunities in creating, measuring and communicating brand value in the context of a joint quest for a more sustainable global economy.
Our inaugural London event last fall convened over 500 change agents for two days of superbly-rated content, and we are planning even more engaging conversations this time around!
How and why multiple stakeholders are evolving their perceptions of corporate and product-level brands, and how to capitalize on the change through smartly-positioned brand innovation and effective communications around sustainability attributes
Why the rise of an emphatic civilization carrying the next industrial revolution is not an exaggeration, and how to profit from re-framing your business model around meaning and purpose
What applied lessons cognitive science is teaching business on effective storytelling, cultural memes and gamification for behavior change, and how to apply those lessons to drive sales
Who's building successful, collaborative cross-sector partnerships, and how they've set down spears to build a productive relationship
Why disruptive social entrepreneurs are here to stay, and how to follow and/or engage them, and the loyal communities they are building, in times of economic crises and dismal employment outlooks
How to use the right data and framing to build compelling ROI cases and sell sustainability-inspired product and brand innovation internally
How to leverage effective product and service design principles with an eye towards embedded social and environmental benefits
What momentum exists around global sourcing risks and how to leverage visions of global brands nurturing thriving local economies
How 3D printing, the Internet of Things and Big Data can serve as powerful allies to brand strategists and marketing/communications executives
You'll find a full year's worth of other thought-provoking, insightful, and tangible ideas for becoming a sustainable brand leader at SB London – plus be able to discuss them in depth!
Sustainable Brands London
What SB Attendees Say:
“Thanks so much for challenging our thinking and for your genuine interest and support.
—Javier Rodriguez Merino, Group Marketing Director at The Coca-Cola Company