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Program | Sustainable Brands London 2013

Program

Almost 500 of your peers convened at The Lancaster Hotel in London to learn from over 60 of our favorite change agents in 30 plenaries and breakout discussions. We shared up to the minute trends, drivers and examples of the most successful ways businesses are creating, measuring and communicating brand value on their journeys From Revolution to Renaissance in corporate sustainability. We explored the implications of sustainability innovation for brand strategists, marketing executives and the entire identity of any organization. 

 


DAY 1  - Monday, November 18th

8:00

Arrival Breakfast - Nine Kings Foyer

9:00

Welcome and Opening Remarks

KoAnn Skrzyniarz
Founder & CEO, Sustainable Brands
 

Opening MC Remarks

Jo Confino
Executive Editor, Guardian Sustainable Business
 

The Shifting Landscape of Consumer Values and Implications for Your Brand's Future

Chip Walker
Director of Brand Planning & Innovation; Editorial Director, Y&R New York; The Athena Doctrine
 

Measuring Meaning: The Evolution of Brand Value and What to Do About It

Denise Turner
Head of Intelligence, Havas Media Group
 

The Road Less Travelled: New Paths to Global Mainstream Consumer Engagement

Etienne McManus-White
Chief Marketing Officer, Forest Stewardship Council US (FSC), in an exclusive launch of a global mainstream consumer research study conducted in partnership with The GfK Group
 

Building Beautiful Brands for Tomorrow's Needs

Dorothy Mackenzie
Chairman, Dragon Rouge

10:30 - 11:00

Networking Break - Nine Kings Foyer

11:00

THE KERING WAY: Sustainability as a Driver for Brand Innovation

John Elkington
Founding Partner & Executive Chairman, Volans

in conversation with:

Marie-Claire Daveu
Chief Sustainability Officer & Head of International Institutional Affairs, Kering (parent company of PUMA, Gucci, Stella McCartney, and multiple other brands)

 

Enabling Market Sector Shifts: A Game-Changing Brand Case

Denise Alves
Director of Sustainability, Natura
 

The Next Generation of Farmers and Shared Value Creation

Geraldine O' Grady
Global Platform Manager, Convenient Coffee and Sustainability, Mondelēz International
 

Sustainability-driven Entrepreneurship: Trends and Lessons from over 1000 Projects from Around the World

Christopher Sveen
Interim Director, Sustainia
 

A Dream in a Box

Julian Borra
Global Creative Strategic Partner, China Dream and UK Dream

12:45 - 14:00

Lunch - Westbourne Suite

12:30 - 14:00

Solutions Expo Open - Westbourne Suite
Breakouts

Enabling Business & Culture Shift

Brand Strategy & Communication

Sustainable Product Design & Delivery

Sponsored byUBM Infinite Earth
RoomNine Kings PlenaryNine Kings DWestbourne 1

14:00 - 15:00

The Business Opportunity - New Highlights from Global and European Market Research


Adam Elman
Global Head of Delivery - Plan A & Sustainable Business, Marks & Spencer

Etienne McManus-White
Chief Marketing Officer, Forest Stewardship Council US (FSC)

Raphael Bemporad
Founding Partner & Chief Strategy Officer, BBMG

Matthew Yeomans
Director, Custom Communication

What new market sizing analyses and customer insight studies are proving valuable to brand and marketing leaders? How are related business opportunities being framed by researchers tracking the pulse of the next economy? Where is the next wave of demand-driven disruption most likely to come from?

Specific Tools and Processes for Embedding Purpose into Brand


Benoit Beaufils
Business Humanizer, Founding Partner, Innate Motion

Christophe Fauconnier
Business Humanizer, Innate Motion
What specific market-tested tools are leading brands – such as Coca-Cola, Visa and Unilever – using to build brands that grow by developing a sense of purpose and turning it into a real driver of business? What steps could one take to achieve "meaningful growth" for both business and brand, and how can any company start the process right away?

New Models in Driving Value by Reclaiming and/or Avoiding Waste


Joss Tantram
Partner, Corporate Sustainability, Terrafiniti LLP

Marco Righi
Founder, Ginkgo

Miriam Turner
Assistant Vice President Co-innovation, Interface

Alexis Olans
Senior Global Program Manager, adidas Better Place, adidas

What up-to-the-minute lessons in reclaiming and avoiding waste are emerging from the most recent iterations of some of the most progressive initiatives? What innovation principles are proving popular among upstream partners? How about downstream customers and users? How does the cost equation change?

15:00  - 15:30

Networking Break - Nine Kings Foyer
Breakouts

Enabling Business & Culture Shift

Brand Strategy & Communication

Sustainable Product Design & Delivery

Sponsored byUBM Infinite Earth
RoomNine Kings PlenaryNine Kings DWestbourne 1

15:30 - 16:30

Re-programming Fundamental Units of Culture


Julian Borra
Global Creative Strategic Partner, China Dream and UK Dream

Vicky Grinnell-Wright
Head of Citizen and Consumer Sustainability Practice, Associate Director, Anthesis Consulting Group

Dan Burgess
Co-Founder, Swarm

Why and how would a business draw from the latest accomplishments of cognitive science, meme theory and grassroots campaigns to influence fundamental aspects of consumer beliefs or behavior? Is it worth investing in trying to tweak cultural norms and aspirations? How can culture be quantified, and what does business have to gain from that?

Three Levels of Brand Engagement in Sustainability Innovation


Sally Uren
Chief Executive, Forum for the Future

Gemma Adams
Principal Sustainability Advisor - Innovation & Behaviour Change, Forum for the Future

Bella Vuillermoz
Director of Bigger Picture, BSkyB

Tom Domen
Long Term Innovation & Greenskeeping Manager, Ecover

Louise Stevens
Sustainability Manager, Innocent Drinks

How can your brand use its influence to create change and value at the same time, and where does it need others to play their part? What are three well-understood levels of brand engagement in mainstreaming sustainability, and how can you determine which one makes the most sense for you? What are some common motivations, challenges and ambitions on each of the three levels of engagement?

If Products Could Talk: Innovation in the Value Chain


Alan Knight
Sustainability Director, Business in the Community

Vanina Schick
Brand Manager, BlaBlaCar

Geraldine O' Grady
Global Platform Manager, Convenient Coffee and Sustainability, Mondelēz International

David Morrell
Group Head of Sustainability, Marshalls

Alan Knight asks, 'What would you say if your products could talk? Would they be proud or embarrassed? How many heroes are there in your product story and how many villains?' What parts of the value chain would be praised, or criticized, the most if your products did talk? How do you find your way out of the negative aspects of your products' stories?

16:45 - 17:45

Evening Plenary - Nine Kings Plenary
 

SB Innovation Open Finals

Sustainable Brands Innovation Open Finalists

17:45 - 19:00

Reception & Exhibition Crawl - Solutions Expo in Westbourne Suite
 

Evening Innovation Lab

Evening Innovation Lab

Evening Innovation Lab

Sponsored byWindmadeFuterraForum for the Future
RoomNine Kings DNine Kings PlenaryWestbourne 1

19:00 - 21:00

WIND, SOLAR & CO. – ENHANCE YOUR BRAND WITH RENEWABLE ENERGY


Presented by WindMade in partnership with Climate Friendly, South Pole Carbon and WWF

Using renewable energy is becoming ever more attractive, both for reducing a company’s carbon footprint and from a branding and communications perspective. At this interactive workshop, experts from WindMade, Cllimate Friendly, South Pole Carbon and WWF will present benefits and challenges of investing in renewables in truly transformative ways, the opportunities for making green power part of your corporate story, and the ‘greenwashing’ pitfalls to avoid. Participants will be given the opportunity to bring in their own experience and learn from best practice examples.

THE BIG BRAND DEBATE - BEHAVIOUR CHANGERS VS. SYSTEM CHANGERS


Chaired by Henry Hicks, Creative Director, Futerra
After two oversubscribed sessions at SB London '12 and SB'13 in San Diego, California, the Big Brand Debate is back with a new debate. Brands: system changers or behaviour changers? This debate pits the macro, long term system change against the right here, right now need for behaviour change. Two sides of the room will argue their position, where are brands able to drive change? Where do they have the license operate? Why is driving change good commercially?

Time Traveling Brands: Exploring the Opportunities for Brands in 2030 Through Future Products and Services


Presented by Forum for the Future
Forum for the Future will share its latest trends analysis, future design concepts and services in an interactive and creative format to help you imagine the next step in your sustainability journey for your brand, your business model and your products and services.
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DAY 2  - Tuesday, November 19th

8:00

Breakfast Presentation
 

Sourcing for Performance and Sustainability: Perspectives from Your Supply Chain

Sponsored and presented by Solazyme
Identifying, testing, sourcing and incorporating new sustainable ingredients is risky and challenging. In this breakfast presentation, Solazyme will discuss lessons learned from building partnerships with some of the world's most iconic brands to provide innovative and sustainable ingredients. Solazyme's breakthrough technology platform captures the power of one of nature's most prolific resources – algae - to solve some of the today's largest challenges. Solazyme will discuss how companies large and small can improve supply chain integrity by identifying new approaches to product and ingredient sourcing, while not losing sight of performance benefits. Solazyme will share its pragmatic approach to leveraging new technology to build better products for tomorrow, and will provide insights to how your company, no matter the size, can do this too.

9:00

Opening MC Remarks

Rob Cameron
Executive Director, SustainAbility
 

The Economic Benefits of Circular Business Models

Jamie Butterworth
CEO, Ellen MacArthur Foundation
 

What's Brewing: Embedding a Unified Business Case Approach to Drive Product, Brand, Marketing and Operations at the Same Time

Jim Hanna
Director, Environmental Impact, Starbucks

 

Creating a Mutuality of Benefits through Brands

Daniel Vennard
Global Brand Sustainability Director, MARS
 

People Perspectives in Sustainable Innovation

Jacobine DasGupta
Corporate Sustainability Manager, Royal DSM

10:30 - 11:00

Networking Break - Nine Kings Foyer

11:00

Using Your Value Network to Bring Innovation to Life

Saori Dubourg
President, Nutrition & Health, BASF
 

Disruptive Innovation and the Rise of the Values-based Economy

Tessa Wernink
Director of Communications, Fairphone
 

Transparency and Authenticity for Brand Success in the Next Economy

Bruno Pieters
Founder, Honest By
 

From the Inside Out: Inspiration, Transformation and Change Management

An Helena Van Hoofstat
Change Management Specialist, Kering
 

A New Guide to Responsible Corporate Engagement on Climate Policy

Paul Dickinson
Co-founder & Executive Chairman, Carbon Disclosure Project (CDP), launching the results of a joint project with WRI, WWF, The Climate Group, and Ceres

12:30 - 14:00

Lunch - Westbourne Suite

12:30 - 14:00

Solutions Expo Open - Westbourne Suite
Breakouts

Enabling Business & Culture Shift

Brand Strategy & Communication

Sustainable Product Design & Delivery

Sponsored byUBM Infinite Earth
RoomNine Kings PlenaryWestbourne 1Nine Kings D

14:00 - 15:00

Decoupling Brand from Business Model – How the Families of the Future Can Inspire Innovation Today


Fiona Bennie
Head of Sustainability, Dragon Rouge

Nick Liddell
Director of Strategy, Dragon Rouge

Sophie Castell
Global Category Director, Water, The Coca-Cola Company

Families' needs, priorities and aspirations are evolving fast. How brands meet those needs and remain relevant requires more than incremental innovation. What can we learn from the families of the future that we can start to put into practice in the short and medium term? This is an inspirational workshop set in 2030 with practical tools for the present.

The 'Greenhush' Problem: Why Sustainability Communications aren't more Assertive, and What to do About it


Lucy Shea
CEO, Futerra

Thomas Kolster
Author & Creative Director, Goodvertising Agency / WhereGoodGrows

Sarah Greenaway
Senior Brand Manager, One Planet Home, B&Q

Bob Gordon
Do the Right Thing Manager, Nando's

What are the origins of the 'greenhush' problem, and how is it currently being addressed in the marketplace? Why might a company NOT want to communicate its sustainability credentials? Has the 'greenhush' problem become more complex, and therefore harder to solve, over the last few years? What is standing in the way of making bold sustainability claims, or announcing ambitious goals loud and clear?

Delivering Trust through Shared Value


Raphael Bemporad
Founding Partner & Chief Strategy Officer, BBMG

Eduardo Balarezo
Founder & CEO, Lonesome George

Bill Eyres
Head of Sustainability and Think Big, O2 & Telefonica UK and Europe

What principles of delivering trust and strengthening brand through shared value creation are proving most powerful? What landscapes of opportunity are major brands facing in this context, and how do their experiences compare to those of social entrepreneurs? What expected or unexpected benefits can branding draw from innovation for shared value?

15:00  - 15:30

Networking Break - Nine Kings Foyer
Breakouts

Enabling Business & Culture Shift

Brand Strategy & Communication

Sustainable Product Design & Delivery

Sponsored byUBM Infinite Earth
RoomWestbourne 1Nine Kings PlenaryNine Kings D

15:30 - 16:30

The Way to Futuristic, Restorative, Net Positive Business


Sally Uren
Chief Executive, Forum for the Future

Dax Lovegrove
Head of Business & Industry Relations, WWF UK

Graham Seabrook
Global Services & Business Transformation, BT

Becky Coffin
Head of Strategy and Performance: Net Positive, Kingfisher

What schools of thought on the meaning of 'net positive' are proving most valuable to global brands, and why? Is any particular approach or 'net positive' aspiration getting traction with consumers, and how could companies work together to speed up that process? What role do NGOs and other stakeholder have to play in the journey to 'net positive' business models?

Tools for Engagement: Social Media, Storytelling, Interactive Design and More


Gemma Dodd
Head of Digital, SalterBaxter

Justin Stokes
Strategy Director, Purpose

Erinch Sahan
Advisor, Private Sector, Oxfam

Rachel Depree
Senior Leader in Corporate Sustainability, BSkyB

What advice do successful practitioners have for staying on top of a growing array of tools for consumer engagement based on social media, storytelling, and interactive design? Given that smartly-designed campaigns leveraging said tools can turn around a business overnight, but also tend to get old very quickly, what principles of application are important to keep in mind whether one is a novice or a pro?

Creating a Deeper Connection to the Source


Jeff Melnyk
Managing Director, Futerra

Tessa Wernink
Director of Communications, Fairphone

Anna Adriani
Global PR Director & Chief Sustainability Officer, Illycaffé

Stuart Singleton-White
Senior Manager External Communications, Europe & Australia, Rainforest Alliance
What strategies and specific steps could you employ to create a deeper sense of connection to materials and labor sources essential to your supply chain? What are the latest arguments around leveraging (or abandoning) certification schemes? Are those schemes measuring the right things? What other ways, beyond certification, have entrepreneurial minds found to create and tell a captivating supply chain story?

16:45 - 17:30

Evening Plenary - Nine Kings Plenary
 

The League of Intrapreneurs: Tools and Know-how for Corporate Change Agents

Maggie De Pree
Founder, The Human Agency

Daniel Vennard
Global Brand Sustainability Director, MARS

Miriam Turner
Assistant Vice President Co-innovation, Interface

KoAnn Skrzyniarz
Founder & CEO, Sustainable Brands

The League of Intrapreneurs is a global movement to support corporate change agents -- also known as social intrapreneurs –- who are using business as a force for good. The League was launched In September 2012 by a collaboration between Ashoka, The Human Agency, GSK, Accenture, IFC, and IDB, among many others. The League's mission is to identify, connect and support social intrapreneurs in their work to change business from the inside out. As part of their work, they have created a toolkit to help aspiring intrapreneurs learn from more seasoned colleagues and subject-matter experts -- the appropriately-named 'Cubicle Warriors Toolkit'!
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