Program | SB'14 London

JUMP TO:

DAY 1

DAY 2

DAY 3

Program

Our Content Development Team and Advisory Board delivered another inspiring and insightful program for SB'14 London at the Lancaster London Hotel.

Nearly 400 of your peers gathered at The Lancaster London Hotel to learn from over 80 distinguished change agents in more than 40 workshops, plenaries and breakout discussions.


Download the full program PDF

DAY 1  - Monday, November 3rd

 

8:00 - 9:00

Registration Open & Breakfast

9:00 - 12:00

Morning Workshops

Room Westbourne 4 Westbourne 1 Westbourne 2

 

Market Insights from Top Researchers: The Latest Intelligence on Customer Attitudes and Behavior


Ben Maxwell, Senior Strategist, Wolff Olins

Elizabeth Reiss, Founder, Ethicity

Eric Whan Director, Sustainability Practice, GlobeScan

Andy Last, Co-Founder & CEO, Salt

James Goodman, Director of Futures, Forum for the Future

Nick Liddell, Director of Strategy, Dragon Rouge

Ella Jamsin, Research Manager, Ellen MacArthur Foundation
In this data-rich session, top-notch researchers will share their latest insights into customer reactions to brands' sustainability promises. Each expert will present their latest findings, followed by Q&A with the audience focused on dissecting methodologies, gleaning additional insight on the spot, and identifying knowledge gaps. Expect a wealth of valuable intelligence, accompanied by a great opportunity for direct conversation with globally recognized researchers and business peers.

Holonomic Thinking: Upgrading Our Leadership Skills and Systems Thinking for the New Economy


Simon Robinson, Co-Author, Holonomics: Business Where People and Planet Matter

Maria Moraes Robinson, Co-Author, Holonomics: Business Where People and Planet Matter
Confronted with rapid escalation of complexity in the world, business leaders and brand managers increasingly feel that they are no longer equipped to deal with the new economic paradigm which is emerging and being co-created. Many executives are continuing to use frameworks and methodologies designed decades ago, but this approach is no longer working. It is not always the case that we need to change our methodologies. What we need is a new way of seeing and thinking that allows us to be mindful and truly make sense of complex situations. Holonomic thinking upgrades our way of seeing by expanding our mode of consciousness from the analytical to the intuitive; one that not only is able to understand the parts of a system, but at a deeper, intuitive level of perception, is also able to understand brands as the relationships and processes within that system. This workshop will appeal to professionals who are looking to deepen their leadership skills relating to sustainability, strategy, branding, systems thinking, creativity and dialogue. It will include both powerful practical experiential exercises and case studies which practitioners can take back and implement with their own organisations and communities.

New Modes of Engagement: Telling a Sustainable Brand Story Your Customers will Listen to


Daianna Karaian, Head of Brand Strategy, Futerra

Stuart Duncan, Marketing Manager, Futerra
After years building up sustainability credentials behind the scenes, brands are keener than ever to tell their customers about all the great work they've been doing. Problem is, most customers don't have the time or interest to listen. So how can you build brand preference and loyalty by engaging your customers on sustainability? It starts with listening to them, gaining insight into their needs, wants, cares and concerns. And using that knowledge to tell a sustainability story that's simple, memorable and compelling. This hands-on workshop will show you how to do just that.
 

12:00 - 13:30

Break

(lunch on your own)
 

13:30 - 16:30

Afternoon Workshops

Room Westbourne 4 Westbourne 2 Westbourne 1
 

Bridging the Gaps between Marketing and Sustainability Teams: Insights, Case Studies and Tools from a New Study


James Payne, Strategy Director, Given London

David Hawksworth, Creative Director, Given London

Becky Willan, Managing Director, Given London

Virginie Helias, Global Sustainability Director, Procter & Gamble

Annette Pledger, Senior Brand Manager, TUI Travel PLC

Rosie Bristow, Sustainability Planning and Communications Manager, TUI Travel PLC
This workshop will unveil - for the first time! - the results of a fascinating new research project Given London has been working on in collaboration with Ashridge Business School, a study that investigates opportunities for Marketing and Sustainability functions in businesses to work more closely together, and sheds light on key barriers preventing this from happening to its full potential today. Leveraging in-depth interviews with marketing and sustainability leaders, a quantitative ranking of leading brands, as well as case studies of top-ranking brands, this session will deliver new thought leadership on how Marketing and Sustainability can bridge their gaps. Perhaps most importantly, it will also highlight practical tools to help marketing and sustainability professionals find greater synergies, faster.

Business Model Innovation: Redesigning Value Delivery and Unlocking New Benefits in the Process


Matt Loose, Director, SustainAbility

Zoë Arden, Director, SustainAbility
Prepare for a deep dive into emerging business model innovations that are disrupting industries while having significant positive social and/or environmental impacts. This workshop will break down 20 such innovative models in order to help attendees better understand their origins, mechanics and implications. From producing on demand, to rematerialization, to inclusive sourcing, to building entire new marketplaces, to differential pricing – this workshop has it all. Explore SustainAbility's brilliant work and uncover the latest insights on business model innovation for sustainability.

New Levels of Innovation: Storydoing for Authenticity, Connection, and Lasting Business Value


Ty Montague, Author, True Story: How to Combine Story and Action to Transform Your Business

Conrad Lisco, Head of Community Experience, co: collective
Ty Montague has more than 20 years of experience in helping businesses build brand value through the power of stories. Named one of the "50 most influential creatives in the past 20 years" by Creativity Magazine, he solidified his reputation as an innovator in that field. In his recent book, True Story: How to Combine Story and Action to Transform Your Business, he defines a new approach, something he calls 'storydoing.' In this workshop, Ty and his team will define 'storydoing', dissect its importance through valuable case studies and inspire companies to look at brand strategy and communications through this new lens. Join for practical lessons on telling a powerful and motivating story through actions.
 

17:00 - 19:00

Birds-of-a-Feather Dinners

(Various local restaurants)

19:30

Private Event for Sustainable Brands Corporate Members

BACK TO TOP ^
 

DAY 2  - Tuesday, November 4th

 

7:30 - 17:00

Registration Open

8:00 - 9:00

Breakfast - Nine Kings Foyer

 

9:00 - 10:30

Morning Plenaries

 

Opening Remarks

Sally Uren, Chief Executive, Forum for the Future

Jo Confino, Executive Editor, The Guardian
Two of the most informed and advanced minds in corporate sustainability will open the day by framing the conversation in line with the event’s theme: Reimagine, Redesign, Regenerate. They will further share their own observations around recent developments in the space, before introducing the rest of the morning’s speaker lineup.

 

Holonomic Thinking: Upgrading Leadership Skills and Systems Thinking for the New Economy

Simon Robinson, Co-Author, Holonomics: Business Where People and Planet Matter

Maria Moraes Robinson, Co-Author, Holonomics: Business Where People and Planet Matter
Simon and Maria’s book, Holonomics: Business Where People and Planet Matter, describes a new way of thinking that teaches business leaders how to adapt in innovative ways. To fully know the world, nature, people and phenomena, the book argues, we need to use four ways of knowing – thinking, feeling, sensing and intuition. We also have to ensure that the five universal human values of peace, love, truth, right-action and non-violence are genuinely present in each part of our organizations, ecosystems, and most of all, ourselves. By expanding our view accordingly, Simon and Maria will claim, we can come to realize that brands are not a thing to be known or controlled. They are a magnificent, mysterious odyssey to be experienced. We therefore need to shift from measuring economic brand value to holonomic brand value. This talk will explain how to apply holonomic thinking to both business and brand strategy, while exploring the nature and essence of truly authentic brands.

 

A New Product Design Paradigm: Radical Integration of Material Sustainability, Job Creation and Customer Service

Aly Khalifa, Founder, Lyf Shoes
Few innovators would qualify as higher-level system thinkers than Aly Khalifa, the Founder of Lyf Shoes and Director of Design & Engineering at McDonough Innovation. Aly is redesigning shoes, and completely disrupting multiple aspects of the shoe industry in the process. Driven by the insight that the best ideas often come out of putting many problems together at once, Aly has designed a system that not only closes the loop on materials materials, but also serves customers in fundamentally new ways. Suffice it to say that the shoes in question can be made in as little as 90 seconds at the store, can be personalized to better fit a customer’s physical needs over time, and offer virtually unlimited possibilities for artistic and crowdsourcing collaborations.

 

How to Influence Many Markets at Once: Next-level Applied Sustainability Measurement from a Key Upstream Player

Andrea Frenzel, Senior Vice President, BASF
In September 2014 BASF unveiled a ground-breaking new process the company has developed for evolving its product portfolio based on sustainability criteria. Known ‘Sustainable Solution Steering,’ the method is used to systematically review and evaluate the sustainability aspects of the approximately 50,000 product applications in the company’s portfolio, which represent sales of €56 billion. The analysis took a couple of years to complete, involved 1500 experts, and resulted in more than a thousand – yes, a thousand – specific plans for changing or phasing out products in the name of overall value-chain sustainability performance. All in all, a textbook-level case study.

 

Communicating Sustainability at a Brand Level: A Close Look at 15 Global FMCG Leaders

Matthew Yeomans, Founder, Sustainly
This presentation will launch the results of a new study exploring the online communication strategies of the 17 biggest fast-moving consumer goods multinationals and 162 of their best performing and most important individual brands. The 162 brands in question have nearly 586 million Facebook fans in total, and 237 million of those fans have received updates about sustainability or CSR in the last six months. Will a deeper look into the stats provide a happy ending to this promising beginning, or does it tell a different story? Join us and be the first to find out.
 

10:30 - 11:00

Sponsored by:

Networking Break

 

11:00 - 12:30

Morning Plenaries (CON'T)

 

Building Brand Trust and Sustainable Returns Through Citizenship Strategy & Culture Change

David Wheldon, Head of Brand, Reputation and Citizenship, Barclays Group
In 2013, for the first time, 150 senior managers at Barclays had an element of their compensation linked to what the company leadership refers to as the "five Cs" – customers, colleagues, citizenship, conduct and company. Starting this year, these five Cs will be taken into account when evaluating the performance of all 140,000 employees globally. An ambitious and praise-worthy plan, but also one that takes lots of work to implement. This session will shed light on specific actions and training tools Barclays is leveraging to integrate citizenship and the other Cs within its corporate culture.
 

Intersecting Sustainability and Marketing: Driving Positive Impact, Market Share and Brand Acuity at the Same Time

Michael Dickstein, Director, Global Sustainable Development, HEINEKEN International
There is often a noticeable difference in both thinking and behavior between Sustainability teams and Marketing teams. While Sustainability leaders are rallying everyone to ‘save the world’ with them, Marketing executives’ first reaction is to frown at the complex sustainability agendas shoved in front of them. Indeed, marketeers can feel that sustainability limits their creativity – after all, sustainability colleagues often seem to bring a dense, grim, wonky load of reality checks and demands. Heineken has been keenly aware of this difference for years and has taken some interesting steps to alleviate this friction.
 

Lessons and Trade-offs in Embedding a Sustainability Concept into an Above-the-line Marketing Campaign

Chris Moss, Customer & Marketing Director, B&Q
B&Q is an example of one of those rare instances in which sustainability concepts are being embedded directly into an above-the-line marketing campaign, as has been the case with the brand’s easyGrow solution. Chris is joining us to share lessons from the delivery of such an inherently complex task, from an operational marketing perspective. He will discuss the process of managing message complexity and time pressures, all trying to stay on top of what’s important and understandable to the customer. And then, there is the never-ending competition between big-picture brand-building and day-to-day tactical messaging – another unavoidable part of the journey to aligning sustainability and marketing priorities.
 

Heroes of Innovation: The Logic and Value of Branding an "Anonymous" Supply Chain Company

Rich Kylberg, Vice President, Corporate Communications, Arrow Electronics
After 80 years in business as an upstream B2B player, Arrow Electronics has just gone through a major branding effort and launched a unique campaign celebrating what the company calls “Heroes of Innovation.” One might ask, why brand an “anonymous” supply chain company? And why now? And what does this new direction for the Arrow Electronics brand have to do with sustainability and marketing? It’s a fascinating, truly one-of-a-kind story and we have the privilege of having it lined up for the main stage at SB’14 London.
 

Awkward-looking Fruits and Vegetables for the Win: The Magic of "Inglorious" Produce

Mathieu Delcourt, Intermarché
Millions of tons of produce is thrown away each year because it’s ugly. Misshapen potatoes, tomatoes, carrots and many other types of fruits and veggies never get a chance to sit on grocery store shelves, even though they may be just as tasty and high-quality as the better-shaped produce that does get accepted. Enter Intermarché, a large French supermarket chain, and its decision to spin ugly produce with a little bit of innovative marketing magic. The supermarket chain came up with a campaign named “Inglorious Fruits and Vegetables,” trying to prove to grocery shoppers that awkward-looking fruits and veggies can be just as good as their pretty counterparts – so much so that “inglorious” fruits and vegetables sold out surprisingly fast. This talk explains what aspects of this Intermarché campaign earned its success.
 

12:30 - 14:00

Lunch & Activation Hub Open

The Activation Hub at SB'14 London is a new concept in collaboration - it's the place where inspiration and ideas presented in the conference come alive. It's where new partnerships form, and where solutions are discovered. It is the place where conference delegates find the collaborators and tools necessary to transform their ideas into reality. The Activation Hub showcases initiatives looking for partners, solutions looking for problems to solve. It invites deeper conversation and networking between attendees and it's the perfect way to engage with others who are looking for unique and successful ways to make their ideas come to life. Join HP, Flag, Flocert, Sedex, Collectively, The Sustainable Angle, Arrow, Cambridge, The Blu Effect, and various speakers from Business in the Community in the Activation Hub.
 

14:00 - 15:00

Breakouts

Room Nine Kings Westbourne 1 Westbourne 2
 

Brand Positioning & Communication Track

Product & Service Innovation Track

Culture Shift Track

 

Intersecting Sustainability and Marketing, Continued: Q&A about Heineken's Experience to Date


Michael Dickstein, Director, Global Sustainable Development, HEINEKEN International

Kirsten Barnhoorn, Founder, New Energy Consulting

This session, to be conducted entirely in a Q&A format, aims to build on Michael Dickstein’s plenary talk from earlier in the day, allowing attendees to ask any follow-up questions Michael’s main-stage content sparks. The moderator, Kirsten Barnhoorn, served as Heineken’s global sustainability lead for a number of years and is thus perfectly equipped to lead a valuable conversation.

Optimizing Products in Line with Cradle-to-Cradle Principles: New Case Studies and Near-Future Prospects


Joss Tantram, Partner, Corporate Sustainability, Terrafiniti LLP

Roy Vercoulen, Vice President, Europe, Cradle to Cradle Products Innovation Institute

Richie Hardwicke, Head of Corporate Services, Trucost

Liesbeth Bracke, IDC Team Leader & Project Manager, Europe, AGC Glass

This session examines the results of a project putting the Cradle to Cradle certifying process under the lens of scrutiny, resulting in a third-party study that sheds light on how circular design may impact the bottom line. Roy Vercoulen, who led the study on behalf of the Cradle to Cradle Products Innovation Institute with UK-based environmental data experts Trucost, will share key findings are recommendations. The panel will provide summary data and narratives of key respective case studies, as they worked to optimize their products across the five C2C product attributes. In the course of doing so, the panel will dissect the economic, social and ecological benefits brought through pursuit of Cradle to Cradle certification. Attend this session to find out what profiled companies ended up with higher-than-average sales performance, positive growth and increased profit margins.

The Value of Deeper Collaboration: Evolving Partnerships around Deforestation


Nicole Rycroft, Founder and Executive Director, Canopy

James Tansey, CEO, Offsetters

Christopher Hodgson, Environment and Sustainability Manager, Guardian News Media

Claire Bergkamp, Sustainability Manager, Stella McCartney

Using the forest products industry as an example, this panel will explore three supply chain innovations and groundbreaking conservation initiatives across the globe where brands have made, or are making a difference and helping drive solutions that are at a scale to the problems we’re grappling with: 1) Corporate Purchasers Redefine the Future of the Great Bear Rainforest; 2) Second Harvest: Creating a New Straw Pulp/Paper Supply Chain; and 3) Changing the Landscape in Indonesia’s Rainforests.
 

15:00- 15:30

Sponsored by:

Networking Break

 

15:30 - 16:30

Breakouts

Room Westbourne 1 Nine Kings Westbourne 2
 

Brand Positioning & Communication Track

Product & Service Innovation Track

Culture Shift Track

 

In Search of the Holy Grail: Building Movements for Behavior Change at Scale


Dan Burgess, Co-Founder, Swarm

Ivo Gormley, Founder, Good Gym

Gail Gallie, Campaign Director, Project Everyone
How can brands use customer participation, creative content and innovative communications to build campaigns that mobilize people to help solve social and environmental problems? This session will help the Sustainable Brands community track what is working, and what isn’t, in the pursuit of scalable behavior change for sustainability.

Innovating for Sustainability: A Game of Two Halves?


Julian Borra, Founder & Creative Strategist, The Thin Air Factory Ltd.

Thomas Kolster, Author, Speaker, Sustainability Expert, Goodvertising

Everyone seems to have an answer to how we build a more sustainable world - but have we all understood the question? We keep getting in various rooms, we keep discussing it, and the room seems to separate into two sides either in the middle of the discussion, or as soon as the meeting is over: Left Brain vs. Right Brain, Desire vs. Resilience, Activist vs. Pragmatist, Emotion vs. Reason, Punk vs. Wonk, New vs. Old, Venus vs. Mars. So where should we put our energies? Who can we trust to move the conversation forwards, upwards and outwards and change the game faster, at scale? And how do we weave all of the qualities listed above in the innovation process?

Creating Social Value by Empowering Young People


Martin Chilcott, CEO, 2degrees

Bella Vuillermoz, Director, Sky Academy, Sky

Stephen Greene, CEO, RockCorps

Will Gardner, CEO, Collectively

Ben Whitehead, CSR Account Director, Cospa

The discussion will be supported by representatives from the 2degrees New Generation Panel of Young Sustainability Professionals.
A new generation of environmentally and socially aware young people has emerged. They are resourceful, innovative, entrepreneurial and impatient for change. And for companies looking to create true social value, engaging this group to understand what matters to them is increasingly important. We invite you to join this discussion to learn how leading brands are giving new opportunities to young people, adjusting engagement strategies to fit the needs of Millennials, and driving business value in the process.
 

16:45 - 17:30

Evening Plenary

 

A Trailblazer’s Multipronged Approach to Prosperity: Aligning Strategy, Product Innovation, Customer Preferences and Performance Metrics

Mike Barry, Director of Sustainable Business (Plan A), Marks & Spencer
When Marks & Spencer talks about corporate sustainability, the world listens. And that is as it should be, given the company’s long-standing trailblazing leadership in the space. This talk will outline the visionary brand’s current sustainability priorities, and then proceed to point out key tactics for implementing said priorities across a number of initiatives, partnerships and corporate departments. The talk will be followed by Q&A with the audience.
 

17:30 - 19:00

Activation Hub Reception

The Activation Hub at SB'14 London is a new concept in collaboration - it's the place where inspiration and ideas presented in the conference come alive. It's where new partnerships form, and where solutions are discovered. It is the place where conference delegates find the collaborators and tools necessary to transform their ideas into reality. The Activation Hub showcases initiatives looking for partners, solutions looking for problems to solve. It invites deeper conversation and networking between attendees and it's the perfect way to engage with others who are looking for unique and successful ways to make their ideas come to life. Join HP, Flag, Flocert, Sedex, Collectively, The Sustainable Angle, Arrow, Cambridge, The Blu Effect, and various speakers from Business in the Community in the Activation Hub.
 

19:00 - 21:00

Birds-of-a-Feather Dinners

(Various local restaurants)

21:00

Cocktail Meet-ups

BACK TO TOP ^
 

DAY 3  - Wednesday, November 5th

 

7:30 - 17:00

Registration Open

8:00 - 9:00

Breakfast

 

8:00 - 8.45

Breakfast Session

Westbourne 1

 

The 21st Century Brand: Mattering to People, not Marketing to Consumers

Sharon Johnson, CEO, Havas Media RE:PURPOSE

Justin Keeble, Managing Director, Accenture Strategy
Hosted by Accenture Strategy & Havas RE:PURPOSE, this session will show that empowered people, increasingly aware of global challenges has shaped #newpower, redefining expectations of all institutions in society, from business to NGO’s to government. Drawing on new insight from 30,000 adults in twenty countries, the session will focus on how the most sustainable brands can harness these new expectations to discover new waves of meaningful growth today, whilst building trust for the future.
 

9:00 - 10:30

Morning Plenaries

 

Opening Remarks

Sally Uren, Chief Executive, Forum for the Future

Jo Confino, Executive Editor, The Guardian
Two of the most informed and advanced minds in corporate sustainability will open the day by framing the conversation in line with the event’s theme: Reimagine, Redesign, Regenerate. They will further share their own observations around recent developments in the space, before introducing the rest of the morning’s speaker lineup.

 

The Circular Economy: Beyond Theory into Practical System Design and Business Case

Markus Laubscher, Project Manager, Circular Economy, Philips

Tom Francken, Chief Financial Officer, Desso
Desso and Philips have emerged as leaders in articulating and pursuing circular business models, two of only a handful of major brands to visibly act on such an ambition to date. Both companies have engaged in focused efforts to divert themselves from linear thinking in designing next-generation products and services likely to influence their entire industries. Aiming to ramp up a nascent but promising movement toward a broader circular economy, they will join us to lay out their arguments for why they see circular models as the most economically and environmentally reliable shape of future corporate success. We will dive into the how-to of innovation processes, as well as the necessary accompanying business case.

 

Scaling Disruptive Innovation in Sustainable Packaging: Trends and Drivers

John Gardner, Chief Sustainability Officer, Novelis
Novelis, global producer of aluminum rolling products, has just opened the world's largest aluminum recycling center, located adjacent to the company's rolling mill in Nachterstedt, Germany. The center can recycle 400,000 tons of aluminum scrap annually, returning record-breaking amounts of used material back into the economy. But while the scale of this cutting-edge facility is indeed impressive, it comes with challenges that Novelis, its industry and society as a whole must overcome in order to sustain it. In this session, the company’s Chief Sustainability Officer will discuss opportunities and hurdles on the path to scaling disruptive innovation in sustainable packaging.

 

Inclusive Business: Creating a Future Defined by Shared Values and Closer Partnerships

Nigel Stansfield, Chief Innovation Officer & VP of Co-Innovation, Interface
‘Business as usual’ won't solve global problems, but neither will doomsday scenarios. Nigel Stansfield, Chief Innovation Officer at Interface, suggests we focus on the future – more specifically, a future defined by partnership, unprecedented levels of collaboration, and a shared belief that we are all in this together. That is the essence of inclusive business, as it is currently being explored by Interface, and Nigel believes that the concept has the potential not only to help Interface reinvent its supply chain, but also to expand the culture of connection that has transformed the $1 billion global company over the past 20 years as it has pioneered along the path to sustainability. In this talk, Nigel will explore how Interface made the decision to explore Inclusive Business, and why partnership is so vital to the success of this type of model. In order to solve the problems we face today, business decision makers must begin thinking differently about co-creating solutions; Inclusive Business is one way Interface is doing just that.
 

10:30 - 11:00

Sponsored by:

Networking Break

 

11:00 - 12:35

Morning Plenaries (CON'T)

 

Corporate Innovation to Mitigate Risk and Realize Opportunities: The Launch of CDP’s 2014 Global Water Report

Paul Dickinson, Executive Chairman, CDP
Join CDP for the launch of its 2014 Global Water Report, revealing the latest data on how the world’s largest organizations are managing their water resources. This presentation will not only provide a first look at a new set of CDP data, but it will also highlight particular risks and innovation opportunities for the benefit of forward-looking companies in the Sustainable Brands community.

 

A New Standard in Clean Messaging: The Case of the Hana Water Billboard

Mary Noah Manarang, President, Vetiver Farms Philippines
Shokobutsu Hana, a natural cosmetics sub-brand from Japanese company Lion, has launched a campaign to build awareness of the “healthy beauty brought by the power of nature” by literally cleaning a polluted river with an 88-foot floating organic billboard. The billboard is made from a special grass called vetiver which is used to treat wastewater by absorbing deadly toxins. The plant can tolerate high levels of heavy metals and nitrates, which allows it to reduce pollution and soak up pollutants found in abundance in the Pasig river in the Philippines.

 

Insight, Inspiration and Action: Lessons from Customer Engagement and Brand Innovation

Lucy Carver, Director, Bigger Picture, Sky
For several years now, Sky has done fascinating work at the nexus of marketing and sustainability. The popular brand has certainly learned a lot from the journey, and some of the most useful lessons stem from crossroads moments – key points in time when company and brand management have multiple options as to evolving their efforts for bigger impact. Indeed, such crossroads moments are all too common to brands taking their sustainability agendas seriously. In this session, the company’s Director of Bigger Picture will present a detailed account of Sky’s experience to date, reflect on recent or current crossroads moments, and share progress toward drawing the connection between evolving CSR/sustainability agenda and brand value.

 

Sanitation, Dignity and Brand Identity: Delivering Sustainable Growth through a Social Mission Campaign

Noam Buchalter, Marketing Manager, EMEA, Kimberly Clark
How does one talk about toilet paper, while advancing a social mission at the same time? More specifically, how does a beloved major toilet paper brand pivot to embrace a sensitive social cause, all while ensuring appropriate commercial performance and triggering internal collaboration between marketing, sustainability, philanthropy and sales teams? Join us for this presentation and be among the first people to take a dive into Kimberly-Clark’s brand new Andrex social mission campaign.

 

Leveraging Humor and Social Media: Inside Greenpeace's #ClickClean Campaign

Andrew Hatton, Head of IT, Greenpeace UK
Powering the online world requires energy - a lot of it. If the electricity that powers the Internet is produced by modern renewable energy, our online world could help our offline world become greener. The #ClickClean campaign stemmed from a previous report that highlights those companies that are doing their part as well as those that are lagging behind.

This presentation will take us behind the stage and shed light on Greenpeace’s approach to their Campaign.

 

12:35 - 14:00

Lunch & Activation Hub Open

The Activation Hub at SB'14 London is a new concept in collaboration - it's the place where inspiration and ideas presented in the conference come alive. It's where new partnerships form, and where solutions are discovered. It is the place where conference delegates find the collaborators and tools necessary to transform their ideas into reality. The Activation Hub showcases initiatives looking for partners, solutions looking for problems to solve. It invites deeper conversation and networking between attendees and it's the perfect way to engage with others who are looking for unique and successful ways to make their ideas come to life. Join HP, Flag, Flocert, Sedex, Collectively, The Sustainable Angle, Arrow, Cambridge, The Blu Effect, and various speakers from Business in the Community in the Activation Hub.
 

14:00 - 15:00

Breakouts

Room Westbourne 2 Westbourne 1 Nine Kings
 

Brand Positioning & Communication Track

Product & Service Innovation Track

Culture Shift Track

 

Dissecting a 360-Degree Map of Holistic Marketing: Evolution and Practical Applications


Mathieu Jahnich, Founder, Sircome

Valérie Martin, Head of Communication and Information Department, ADEME - French Environment and Energy Management Agency

This discussion will explore a practical new tool developed for, and endorsed by, ADEME, the French Environment and Energy Management Agency. Referred to as a ‘360-degree map of holistic marketing,’ this tool is designed to assist CSR, sustainability and marketing managers in identifying the full range of brand assets at their disposal, as well as potential areas of improvement. We are honored to welcome Valérie Martin, Head of the Communication and Information Department at ADEME, as well as Mathieu Jahnich, the chief mastermind behind the tool. We will learn how the tool came into existence, and which aspects of it are proving most useful to French brands.

The Circular Economy: Q&A around Leading Case Studies


James Goodman, Director of Futures, Forum for the Future

Markus Laubscher, Project Manager, Circular Economy, Philips

John Gardner, Chief Sustainability Officer, Novelis

Anette Timmer, Director, Corporate Communications & CSR, Desso

Maria Giovanna Sandrini, Brand & Corporate Communications Manager, Aquafil Group

This session, to be conducted entirely in a Q&A format, aims to follow up on main-stage plenary presentations by Philips, Novelis and Desso. The goal is to explore practical advice on converting circular-economy ideas into solid practical action on the ground. This was among the few most buzzed-about topics at Sustainable Brands ’14 San Diego, the World Economic Forum and other trend-setting events earlier this year – a sure sign that its time is coming. Is your company equipped to ride the circular economy wave?

Matter to a Million: Practical Tools for Employee Engagement and Culture Change


Jaclyn Murphy, Social Purpose Planner, Edelman

Karen Little, Director of Development, Kiva

Pia Garcia, Global Client Strategist, Edelman

Ann Ewasechko, Global Manager, Strategic Partnerships & Innovation in Education, HP

In February 2014 HP launched Matter to a Million, a five-year global partnership with non-profit micro-lending platform Kiva. In the first stage of this novel collaboration, HP provided a $25 credit for every one of its employees to lend to borrowers on Kiva, connecting HP employees with entrepreneurs in a number of countries. By strategically engaging leadership teams throughout the company and relying on friendly competition among employees, Matter to a Million has had phenomenal success in its first six months – more than 115,000 HP employees are already lending over $4.2 million, and counting. The program is clearly striking a chord with HP’s global employee base by providing an easy, entertaining and rewarding way to invest in intriguing entrepreneurs from a variety of backgrounds. This session will explore HP’s internal motivation behind the partnership, how the program was implemented and popularized among HP employees, and the success metrics HP and Kiva have chosen to focus on to date.
 

15:00 - 15:30

Sponsored by:

Networking Break

 

15:30 - 16:30

Breakouts

Room Westbourne 1 Nine Kings Westbourne 2
 

Brand Positioning & Communication Track

Product & Service Innovation Track

Culture Shift Track

 

Consumer Engagement in the Face of Novel Product Attributes: Marketing Longer Lasting Clothes as a Key Step towards Increased Consumer Loyalty and More Sustainable Textiles


Phil Townsend, Sustainable Raw Materials Specialist, Marks & Spencer

Christian Wieth, Senior Global Marketing Manager, Textile and Leather Marketing, Novozymes

Han Kuilderd, Industry Technology Specialist, Textiles, Novozymes

Novozymes’ Stay New technology allows clothes to look new and smooth for longer than usual by adding certain enzymes in a process known as biopolishing. It turns out adding said enzymes saves significant amounts of both water and energy over the life cycle of clothes, thus becoming a logical target for M&S's ambitions to be the most sustainable retailer on the planet. This discussion will shed light on all aspects of the partnership and invite any questions from brands in the audience that may have similar initiatives or ambitions.

How the #SocialFootprint of Your Products Meets Customer Expectations and Improves Communications


João Fontes, Social Footprinting Expert, PRé Sustainability

Markus Laubscher, Project Manager, Circular Economy, Philips

Jacobine Das Gupta, Corporate Sustainability Manager, DSM

Hazel Culley, Sustainability Manager, Marks & Spencer

While clear rules and standards for environmental LCA have existed for many years, corporate sustainability professionals around the world have suffered from the lack of commonly accepted methodologies for social footprints. To respond to that need, PRé Sustainability convened twelve sustainability experts from leading companies – including BASF, BMW Group, DSM, Goodyear, Philips, L'Oréal, Marks&Spencer and Steelcase – in its Roundtable for Product Social Metrics, aiming to make social impact assessment more accessible and meaningful through the development of a handbook containing an explicit, clearly defined set of principles and metrics.

The Future of Corporate Diplomacy: Lessons in Building Reputations and Relationships with External Stakeholders


Witold Henisz, Author, Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders

Many multinational brands are struggling to win the strategic competition for the trust of external stakeholders, especially suppliers, employees and local communities in remote locations. The fact of the matter is that often these stakeholder groups differ significantly in values from said multinationals. There are many reasons behind these gaps, such as differences in understanding of how market economies are supposed to function, or differences in hopes and fears for the future, among others. This new book argues that the strategic management of relationships with external stakeholders – what the author calls "Corporate Diplomacy" – is not simply PR, but a serious set of opportunities to create real lasting brand value. Join the conversation for a well-balanced collection of case studies, along with practical stakeholder engagement tools and tips.
 
BACK TO TOP ^

User login