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The session will aim to introduce the audience to futures tecniques as a means of building long-term value for the brand. By immersing...

Slideshow

Trying to tell a great story but getting stuck? Perhaps you've been unwittingly committing one or more of the Deadly Sins of Marketing! Listen to...

Ever since Sir Francis Galton surprised the world with the discovery that the wisdom of the crowd often exceeds the knowledge of experts,...

Research

Environmental Issues at the Bottom of the List in Chief Marketing Officer Study

In the first half of this year, IBM conducted over 1700 in...

Investors are increasingly considering environmental, social and governance (ESG) risks and opportunities as key factors contributing to the...

46:58

How can brands leverage four key principles of masterful storytelling to stand out in the war for consumers' short attention span? What...

The strategies for effectively engaging with consumers on sustainability are ever evolving. This highly interactive, practical workshop at SB'14...

Generation Z — children and young adults born since 1995 — is just beginning to produce today’s voters, shoppers,...

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