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This workshop will explore the power of the Positive Brands® approach whereby executives can find a brand strategy that is not only in line with a...

15:25

From a creative point of view, brands can deliver their promise in a number of different ways. Choosing a particular path towards customer...

This session is devoted to exploring the myriad actions Coca-Cola has taken in the last several years in order to start merging its sustainability...

This session will analyze the kinds of ROI that brands can get out of producing or sponsoring films that support positive social change. Brands...

This presentation will focus on Target’s journey to expand its selection of sustainable products that effectively balance price, performance and...

13:04

The traditional value chain was flawed and narrow-scoped to reality. Natural capital wasn't accounted for, externalizations were to be simply...

12:33

Interface is a longtime favorite of the architecture and design community, and a respected leader in sustainability innovation, thanks to the...

20:19

Former Seventh Generation CMO and Nike brand catalyst Duke Stump helps us capture the essence of sustainability through a wider lens at...

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