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Research

"Our study identified Six New Realities of Corporate Reputation. Each reality serves as a reminder to business leaders that they cannot view their...

It's time for the word "consumer" to go away. The advent of social media has created a two-way conversation between brands and customers, making...

This session covered exciting new case studies of successful consumer engagement through new apps and visualization techniques. Attendees were...

White Paper

Businesses increasingly face the dual risks of climate and policy shocks. How companies build and demonstrate their resilience to these climate...

60:00

Neill Duffy, Chairman of Tribe Management, shares insight into the role that sport can play as a storyteller for brands with a purpose and...

Whitepaper

Cone Communications has partnered with Echo Research to produce their second comprehensive survey of global attitudes, perceptions and behaviors...

Slideshow

Trying to tell a great story but getting stuck? Perhaps you've been unwittingly committing one or more of the Deadly Sins of Marketing! Listen to...

At the 2017 World Economic Forum Annual Meeting in Davos, Switzerland, Intercontinental Hotels Group (IHG) released its 2017...

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Brands