Highlights from Sustainable Brands '16 San Diego

Bookmark this page to recap what's been happening at SB'16 San Diego


by Carol Cone, June 23, 2016

Pick up any quote book or Google ‘inspirational memes’ and “Don’t be afraid to Fail” will most likely pop up in the first few pages. The idea of failure as the key to success is not a new one and yet the discussion around failure and real-life examples, particularly in the world of...

by Hannah Furlong, June 20, 2016

We have entered a new era: the Anthropocene, an era characterized by humans as the dominant influence on climate and the environment. We are causing changes at such an unprecedented rate that it has been called ‘the Great Acceleration.’ We are well on our way to exceeding planetary boundaries...

by Alexandra Smith, June 20, 2016

It was a packed house on Wednesday afternoon at SB’16 San Diego, where attendees sat on the floor and crowded around the door to hear panelists from companies leading the way in sustainability discuss...

by Nathan Delbridge, June 20, 2016

On the final afternoon of an action-packed week at SB'16 San Diego, this panel brought together stakeholders working to address different facets of the global water crisis, both locally in California,...

by Nicole Palkovsky, June 17, 2016

“If you want to get people engaged, inspire them - don’t require them ... The most lasting changes people make are the ones they make themselves.” — Daniel Alvarez, Pixar Animation Studios

Research increasingly shows that purpose-...

by Mike Hower, June 14, 2016

“Facility managers are at a premium these days and are overtaxed,” said Julien Gervreau, director of Sustainability at Jackson Family Wines (JFW) during a Thursday breakout session at ...

by Mike Hower, June 13, 2016

“I think in an organization, when you’re trying to do something different, it’s important to take up that shared risk,” said Alex Thompson, VP...

by Dave Stangis, June 13, 2016

The food industry is in the midst of a revolution that’s reshaping the way we grow food, develop recipes, choose ingredients and even decide what materials go into the packaging of our products. For today’s consumer, transparency is the...

by Mike Hower, June 10, 2016

“Failure is temporary but change is real,” said Sophia Mendelsohn, head of Sustainability at JetBlue Airways, during the Wednesday evening plenary at SB'16 San Diego.

While many Silicon Valley tech firms wear failure as badges of honor...

by Nayelli Gonzalez, June 9, 2016

Day three of SB’16 San Diego got underway with Mark Lee, Executive Director of SustainAbility, mapping the past decade since the start of Sustainable Brands...

by Lorne Craig, June 9, 2016

It is an achievement of the sustainability movement that standards for measuring and reducing our societal and planetary footprint have been established and are being tracked. But evolution tells us that more must be done - business must become restorative. Where is the roadmap...

by Nathan Delbridge, June 9, 2016

The Internet of Things (IoT) is changing the way we connect with each other and the world around us. While creating new opportunities for business engagement and new systems for...

by Nicole Cruz, June 9, 2016

Evonomics co-founders Joe Brewer and Robert Kadar led an engaging presentation-turned-debate Wednesday morning that started with the question, “Is economics a science?”

The discussion...

by Mike Hower, June 8, 2016

“We’re an emerging sector. We’re the cool kids. And that takes time,” said Kathryn Sheridan, CEO and founder of Sustainability Consult, during a Wednesday morning breakout session on the rise of bio-materials and bio-based products at ...

by Mike Hower, June 8, 2016

The purpose of business is changing. While historically, business students have been taught that the purpose of business solely is to increase investors’ profits — known as the Friedman Doctrine — the most successful brands are searching for a deeper meaning. Defining and activating purpose...

by Lorne Craig, June 8, 2016

The San Diego breeze rustles the palm fronds above the Mission Bay Patio - it's nice to be in an outdoor presentation space enjoying the Southern California climate.

The topic for the afternoon is innovation, and the panel brings a good range of perspective....

by Lauren Hare, June 8, 2016

When it comes to developing sustainability programs, most brands begin by adding: by introducing “green” practices to their workplace or a recycling component to their manufacturing process. But to truly have impact, sustainability practitioners should create purpose that is built-in...

by Nicole Cruz, June 8, 2016

Chemicals have a huge impact on our health and environment. Over 3,000 chemicals come onto commerce each year and only a small percentage of those chemicals are ever tested for health impacts. Fortunately, some organizations are undertaking the big, important task of understanding their own...

by Mike Hower, June 8, 2016

“I think we’re upright and we’re walking, but there’s no higher cortex functions yet,” said Gregory Unruh, sustainability editor at MIT Sloan Management Review, discussing where we stand in sustainable business evolution during a Tuesday breakout session at...

by Nicole Palkovsky, June 8, 2016

In this Tuesday afternoon panel, representatives from Ford, MillerCoors and Hershey described how their companies are leveraging a variety of partnerships to innovate for sustainability across their global supply chains.

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by Lorne Craig, June 8, 2016

As brands start to realize that considering sustainability is no longer optional, many will be tempted to employ a traditional control-and-command approach to communications around their practices and issues. 

The experts on this panel Tuesday morning...

by Nathan Delbridge, June 8, 2016

This dynamic Tuesday afternoon panel dissected Global Supply Chains, taking forward by The Sustainability Consortium's (TSC) newly released impact report, ...

by Nathan Delbridge, June 8, 2016

Nick Aster, founder and publisher of TriplePundit, moderated a panel discussion Tuesday morning about activism and purchasing power, featuring Aria Finger, CEO of DoSomething.org; Shayna Englin, Managing...

by Mike Hower, June 8, 2016

“It didn’t make sense to me — to make a bunch of products that use a lot of materials, and then throw it away,” Scott Hamlin, co-founder at Looptworks, said during a Tuesday breakout session on partnerships in the circular economy at ...

by Nicole Cruz, June 8, 2016

Technology is exponentially accelerating, creating a future that is difficult to imagine and one that impacts communities on a systems level. It is Robert Suarez’s job to think way, way outside of the box and design for that exponential future. Whether helping to put...

by Nicole Palkovsky, June 8, 2016

What do Organic Valley, Target, REI and Toyota have in common? They are what Freya WIlliams describes as “Green Giants,” companies that have turned sustainability into billion-dollar...

by Nayelli Gonzalez, June 8, 2016

Tuesday’s morning plenary started with Raphael Bemporad, co-founder and principal of BBMG, sharing the thought, “What makes us the most human and what the world needs most is exactly the same.” That is, to build more sustainable brands, companies and people...

by Nayelli Gonzalez, June 7, 2016

KoAnn Vikoren Skrzyniarz, founder and CEO of Sustainable Life Media and Sustainable Brands, kicked off the 10th annual Sustainable Brands...

by Nathan Delbridge, June 7, 2016

On the week’s theme of Activating Purpose, ThriveAbility Foundation co-founders Robin Wood, Ralph Thurm and Bill Baue led a Monday...

by Sustainable Brands, June 7, 2016

Integrating purpose through a common brand promise and aligning sustainability strategy with internal culture and values are key drivers of corporate leadership, according to the findings of the just-released 2016 Sustainability Leaders...

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