Highlights from SB'17 Detroit

Bookmark this page to recap what's been happening at SB'17 Detroit in Detroit, May 22-25, 2017


Marketing and Comms
by Nithin Coca, June 7, 2017
Gridlock - being stuck in a seemingly intractable situation - can come in many forms. It can be a colleague who refuses to believe in climate change, or an executive who, for reasons hard to...
Marketing and Comms
by Katherine Hand, May 29, 2017
For several years now, Bob Willard, former IBM exec and current sustainability “guru,” has been working to create a resource to help sustainability champions break through to senior leadership and...
Chemistry, Materials & Packaging
by Nithin Coca, May 26, 2017
This was no introductory workshop. Everyone in attendance on Monday afternoon, day one of SB'17 Detroit, raised their hand when asked if they knew what biomimicry is, and everyone was interested in...
Collaboration
by Sustainable Brands, May 25, 2017
How Detroit Can Become the Most Sustainable City in North America By Nithin Coca Joel Howrani Heeres It’s been an eventful week for Joel Howrani Heeres, the brand-new Sustainability Director for...
Business Case
by Sustainable Brands, May 25, 2017
Learning from Detroit: Designing a More Diverse, Prosperous and Equitable Economy by Mara Slade Image credit: TechTown In an afternoon panel packed with Detroit leaders, we heard firsthand how they...
Walking the Talk
by Sustainable Brands, May 23, 2017
Day two of SB'17 Detroit picked up the momentum from day one and ran with it. ... Transforming Consumption Norms Around Food By Hope Freedman Consumers these days want more out of their food than...
Walking the Talk
by Sustainable Brands, May 23, 2017
We jump-started an incredibly action-packed week here at SB'17 Detroit with powerful plenaries from thought leaders, researchers and on-the-ground change-makers working to Redefine the Good Life in...
Leadership
by Melissa Radiwon, May 23, 2017
This week’s theme of Redefining the Good Life resonated in the Monday afternoon workshop with John Marshall Roberts of Worldview Thinking. Roberts described how the shadow of a limited...
Chemistry, Materials & Packaging
by Anukampa Freedo..., May 23, 2017
What does it take to achieve the perfect sustainable packaging? This Monday morning workshop offered insights into the question. It’s harder than one might assume. Competing interests between...
Marketing and Comms
by Hope Freedman, May 23, 2017
“Culture moves faster than brands and companies,” 2 Dope Boys co-founders Michael Brooks and Phil McKenzie said in their Monday morning workshop at SB’17 Detroit. As the antenna and point of...
Marketing and Comms
by Nicole Palkovsky, May 23, 2017
The two biggest disrupting forces transforming the market today are technology and sustainability, yet many marketers still don’t see sustainability as a priority. Sustainability has a business...
Marketing and Comms
by Katherine Hand, May 23, 2017
SB’17 Detroit is bringing thousands of sustainability professionals together this week to ask one question - what is the role of business in fostering and creating the Good Life? On Day 1 of the...

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