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by Suzanne Shelton, Jul 2018
Corporations are people, my friend — and not just for tax purposes anymore. In the age of ubiquitous social media pressure, businesses are rebranding as social justice warriors — and that’s a shrewd...
by Sustainable Brands, Jul 2018
“In 2016, Bacardi led the drinks industry with the first #NoStraws campaign focusing on eliminating single-use plastic straws from its cocktails,” explained Dune Ives, executive director of Lonely...
by Hannah Furlong, Jul 2018
For the first time, Greenpeace has released a report on the progress of its Detox campaign to eliminate hazardous chemicals from clothing production by 2020. The 80 companies who have signed on over...
by Sustainable Brands, Jul 2018
Four of the nation’s largest food companies have launched the Sustainable Food Policy Alliance, a new organization focused on driving progress in public policies that shape what people eat and how it...
by Mark Walker, Jul 2018
I recently spent time in Copenhagen for the Fashion Summit. There were a lot of statistics thrown around but there is one that I can’t get out of my head. 50 million tons of clothes are produced...
by Hannah Furlong, Jul 2018
The erosion of trust among consumers – and especially young consumers bucketed as Millennials or Gen Z – is top-of-mind for brands fighting for brand loyalty in a world with the highest youth...
by Neill Duffy, Jul 2018
With the 2018 FIFA World Cup taking place against the backdrop of a rapidly changing world, a world where people increasingly expect corporations to stand for something more than just profits, it...
by Sustainable Brands, Jun 2018
A new interactive data visualization tool allows the general to see how the largest U.S. companies stack up when comparing their environmental impact. The Environmental Explorer, which is freely...
by Sustainable Brands, Jun 2018
When Dick’s Sporting Goods bans the sale of assault rifles, or McDonald’s makes a commitment to get 100 percent of its packaging from renewable, recycled or certified sources by 2025, how does their...
by Tyler Wagner, Jun 2018
The “brand purpose” bandwagon has become awfully crowded. And as more and more brands seek to capitalize on the opportunity to cast themselves in a more authentic, meaningful light, the language of “...
by Sustainable Brands, Jun 2018
In its new campaign, Behind the Barcodes, Oxfam shines a light on the millions of women and men trapped in poverty and facing brutal working conditions while producing the food on our supermarket...
by Sustainable Brands, Jun 2018
Not long ago, where the cheese is put on the hamburger emoji triggered an online debate that resulted in Google updating its version to position it atop the patty, rather than underneath. Swedish...
by Sustainable Brands, Jun 2018
At the 2018 Cannes Lions Festival of Creativity this week, Unilever announced commitments to improve transparency in its influencer marketing and called on industry to similarly help improve...
by Lorraine Schuchart, Jun 2018
At SB’18 Vancouver, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers...
by Sustainable Brands, Jun 2018
Procter & Gamble (P&G), the world’s largest advertiser, advanced its commitment to gender equality through a series of new actions and partnerships announced at the 2018 Cannes Lions Festival...
by Stacey Nelson Smith, Jun 2018
The recent SB'18 Vancouver conference was a fitting stage to share the success story of Live Well San Diego, a visionary partnership that’s creating measurable progress toward a region that’s healthy...
by Marissa Rosen, Jun 2018
Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged...
by Sustainable Brands, Jun 2018
Launched today in the UK, an app called Almond digitizes fast-moving consumer goods (FMCG) products aims to revolutionize how consumers interact with the food and drink they consume. By scanning the...
by Nicole Palkovsky, Jun 2018
For some, blockchain is the disruptive technology that promises to solve transparency problems by creating one version of the truth; for others, it is all hype with no great real-world application...
by Hannah Furlong, Jun 2018
How to get consumers to choose sustainable over conventional remains a puzzling question, but two sessions I attended at SB’18 Vancouver provided frameworks to help brands make some headway. One...
by Alexandra Smith, Jun 2018
Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers convened at...
by Alexandra Smith, Jun 2018
For more information or to engage in the collaboratory, contact Sustainable Brands. Sustainability can often feel like a selling point that we push onto consumers; only a small portion of brands are...
by Sustainable Brands, Jun 2018
Recycle Now, a WRAP campaign that helps people in the UK recycle more things, more often, has launched a new communications toolkit for local authorities and partners, introducing a social norming...
by Sustainable Brands, Jun 2018
New research released by environmental charity Hubbub reveals that 44 percent of people in the UK don’t realize that synthetic fibres such as polyester, acrylic or nylon are actually plastic. Despite...
by Monique Oxender, Jun 2018
Consumers want simple solutions. They need simple messages. And yet when it comes to truly sustainable products and packaging, the reality is quite complex and often requires consumer behaviour...
by Simon Robinson, Jun 2018
The idea of the Deep Time Walk is simple but incredibly powerful: When dealing with the vast dimensions of time and space, we are often unable to grasp the magnitude quantitatively, just through...
by Etienne White, May 2018
In recent conversation with Marc Pritchard, Chief Brand Officer at P&G, we spent our time talking about shifting out from old paradigms and models, to create new frameworks for building brands...
by David Morgenstern, May 2018
Cool and stylish workspaces, advanced benefits and other perks are among the many ways that employers stand out as a great place to work. Yet there’s another perk that is just as important, if not...
by Sustainable Brands, May 2018
Purpose-driven brands can build stronger emotional connections with consumers that go far beyond a transactional relationship, according to the newly released 2018 Cone/Porter Novelli Purpose Study....
by Hannah Furlong, May 2018
Lowe’s has become the first major U.S. retailer to commit to ending the sale of two toxic chemicals in its paint removal products sold globally by the end of this year. The chemicals, methylene...
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