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Not a member? JoinActress Jessica Alba Launches Subscription Service for Eco-Friendly Children’s Products
Actress Jessica Alba has partnered with the former CEO of nonprofit Healthy Child Healthy World and two experienced Internet entrepreneurs to launch an online retail outlet for eco-friendly children’s products.
The Honest Company offers a monthly subscription service at Honest.com, with an initial product line of diapers, wipes, bath/skin care, and household cleaning products made from non-toxic ingredients and packaged in attractive, modern designs.
The products are curated into personalized bundles that are automatically shipped every month. Diapers are priced at less than $20 a week, and a monthly supply of the body care and home cleaning products is roughly $9 a week.
Alba says when her own children were born she realized how difficult it was to find safe, chemical-free products. "I've spent way too many hours researching products and driving around trying to find safer, eco-friendly options for my kids," said Alba. "I knew that most people didn't have that kind of time, nor the means to pay the premium prices. We had to make it easier."
The other founders of the company are former Healthy Child Healthy World CEO (and dad) Christopher Gavigan and ShoeDazzle.com founder Brian Lee and PriceGrabber.com executive Sean Kane.
The founders say the initial product suite and service is just the beginning of a much bigger vision that responds to the growing baby care and product needs of today's family, their need for community, and their desire to engage with brands. "Fundamentally, we want to be an honest family brand," says Sean Kane, founder and General Manager, "to be a brand that is a family and treats everyone like family."
Parents can try a free Discovery Kit, that includes a sample pack of diapers and wipes, or trial-sized versions of the bath, skin and cleaning products.
The company says it intends to give a portion of every dollar earned to Baby2Baby, an organization that supplies families in need with baby gear.
Bart King is a PR consultant and principal of Cleantech Communications.
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This Month's SB Issue in Focus - Information Technology as a Platform for Sustainable Innovation
Guest Editors: Bart King and Marc Alt
In the first decade of the 21st Century, Information Technology laid a new foundation for business as usual, changing the way we communicate with stakeholders and the way we collect data. Now, the analysis of our "big data" is beginning to yield opportunities for improving the efficiency of operations and gaining insights to consumer behavior. Increased monitoring and optimization of flow networks for electricity, water and transportation have the potential to create massive resource savings, while software and virtual collaboration tools are bringing ever greater human resources to bear on the challenges of sustainability.
Call for Content!
During the month of May, we will be publishing a “SB Issues in Focus” Editorial package on the topic of “Information Technology as a Platform for Sustainable Innovation.” This is a great opportunity to share your company's insights, showcase innovations and present solutions. Find out more!
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