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Adidas Markets First-Ever Waterless Dyed T-Shirts
August 3, 2012
Sportwear company Adidas has released a line of T-shirts made of fabric dyed with compressed carbon dioxide (CO2) rather than water.
Adidas says the DryDye technology – developed over the last five years with Thailand’s Yeh Group – uses zero water for dyeing, compared to 25 liters for a typical shirt. In addition, the process reduces chemical use by 50 percent, the company said.
For the summer season, Adidas has produced 50,000 DryDye tees with designs promoting the innovation. Using a traditional dyeing process would have required roughly 1,200,000 liters of water.
Adidas said it will begin using the DryDye process for more apparel pieces over the next few seasons.
The company released a commercial that highlights the issue, stating that the apparel industry uses the equivalent of water in the Mediterranean Sea for fabric dyeing every two years.
Adidas is a member of the Sustainable Apparel Coalition (SAC), which last month unveiled the Higg Index as a tool for measuring sustainability across the entire apparel industry.
Bart King is a PR/marketing communications consultant and principal at Cleantech Communications.