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Avery Dennison, BoA, Staples Help Found Forest Products Working Group

Avery Dennison, Bank of America and Staples are among the founding members of a new Forest Products Working Group organized by sustainability nonprofit GreenBlue.

GreenBlue says the Working Group will focus on developing practical tools and resources to address forest resource challenges and opportunities.

Founding members convened for the first time last week to begin laying the groundwork and direction of the group with plans to begin seeking additional members in early 2012. Initial topics under consideration include strategies for maximizing the quantity and quality of recovered paper, increasing the availability of certified fiber, and extended producer responsibility.

The Forest Products Working Group will build off the successful model of GreenBlue’s Sustainable Packaging Coalition, which has grown to include more than 200 members and is recognized as a leading international voice on packaging sustainability.

Other founding members of the working group include Avon Products, Inc., Catalyst Paper, Domtar, HAVI Global Solutions, and Sappi Fine Paper North America.

“We believe better corporate decision-making around forest products can help address critical issues such as climate change, resource efficiency, forest health, and biodiversity,” says GreenBlue Senior Program Manager Tom Pollock, who is leading the initiative.  “The emphasis with this group from the start will be on meaningful and measureable outcomes to help shape a better future for forests.”

GreenBlue brings significant expertise in the forest products sector following its 2009 merger with Metafore, a nonprofit focused on environmentally preferable wood and paper products. GreenBlue launched a new Forest Products program earlier this year, which includes projects such as EPAT®, a web-based application to assess the environmental performance of paper; the Paper Life Cycle, an online resource that provides key environmental information about the sourcing, production, use, and end-of-life of paper; and the Corporate Forum for Paper and the Environment.

Bart King is a PR consultant and founder of Cleantech Communications.

Bart King is the principal of New Growth Communications, a network of affiliated content producers and strategists serving clients in the emerging green economy. He is also Associate Editor of Sponsored Content for Sustainable Brands. Follow him @bart_king [Read more about Bart King]

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