News & Views

CHANNELS    |    Behavior Change      Leadership      Products & Design      Supply Chain      Marketing & Comms      New Metrics    |    MORE

Avis Stops Printing Customer Brochures

May 19, 2008 - Avis Rent A Car says it will switch to an electronic format for customer brochures and other marketing materials in an effort to cut costs and save paper.

Avis will now make all customer information, from vehicle and policy descriptions to maps and broshures, available exclusively on its website. The company has added a new online search tool to help customers find information more quickly.

"Our customers have told us that they want to obtain this information electronically," says Becky Alseth, senior vice president of marketing for Avis Budget Group. "This presented us with the opportunity to reduce our environmental footprint, which is also very important to Avis customers."

Avis expects the move from print to electronic format will shave paper use by 100 tons a year.

  Sign up for SB Newsletters
Get the latest personalized news, tools, and virtual media on a wide range of sustainable business topics in your inbox.

User login

Engage the community

GET THE LATEST NEWS SENT TO YOUR INBOX