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Best Buy Tests Marketing Partnership with Chicago Utility
March 26, 2012
Best Buy is piloting an initiative in Chicago with utility Constellation Energy that gives customers the opportunity to compare and shop for energy rates in-store.
Interest in shopping for electricity has increased dramatically among Illinois residents since late 2010 when the Illinois Commerce Commission authorized a new billing system enabling competitive suppliers to offer residents the benefits of competitive energy market prices. More than 316,000 Illinois residents have chosen new home electricity suppliers in the past year.
Constellation Energy is offering Best Buy customers in the Bucktown, Chicago store savings up to 18 percent off competitor ComEd's current rate and up to 22 percent off current rates in the Ameren service territories.
The companies are marketing the initiative in tandem with the availability of energy efficient products at Best Buy, and customers who switch energy providers are eligible for Best Buy gift cards.
"We're thrilled with the response from Chicagoland residents who have already taken advantage of one-stop shopping to lower their monthly electric supply rate with Constellation and buy energy-efficient products from experienced Best Buy representatives," said Michael Wajsgras, vice president of new business channel development for Constellation.
Bart King is a PR consultant and principal at Cleantech Communications.