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Not a member? JoinBlue Marble Joins EcoBonus Customer Reward Program
Blue Marble Brands has signed on as a partner for the EcoBonus customer rewards program in an effort to raise awareness of its organic and natural brands among eco-minded shoppers.
EcoBonus consists of a searchable database of 75,000 products that are “more natural, eco-conscious, and/or socially responsible.” Product details in the database contain third-party ratings and certifications for attributes such as organic, fair trade, and non-GMO.
EcoBonus members earn points by buying products from EcoBonus’s Reward Partners and can redeem those points for earth-friendly gifts.
“Ecobonus is a great fit for us,” said Chris Jensen, director of marketing for Blue Marble Brands. “The collect and earn program is really just the beginning. The ability to raise awareness of our brand, incentivize trial, and then reconnect with those consumers via the platform offers us tremendous opportunity.”
Blue Marble is a collection of fourteen organic, natural, specialty, ethnic, and functional food companies, including Rising Moon Organics and Woodstock. EcoBonus was established on Earth Day 2010 and is a division of Bi Worldwide.
Bart King is a PR consultant and principal at Cleantech Communications.
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This Month's SB Issue in Focus - Information Technology as a Platform for Sustainable Innovation
Guest Editors: Bart King and Marc Alt
In the first decade of the 21st Century, Information Technology laid a new foundation for business as usual, changing the way we communicate with stakeholders and the way we collect data. Now, the analysis of our "big data" is beginning to yield opportunities for improving the efficiency of operations and gaining insights to consumer behavior. Increased monitoring and optimization of flow networks for electricity, water and transportation have the potential to create massive resource savings, while software and virtual collaboration tools are bringing ever greater human resources to bear on the challenges of sustainability.
Call for Content!
During the month of May, we will be publishing a “SB Issues in Focus” Editorial package on the topic of “Information Technology as a Platform for Sustainable Innovation.” This is a great opportunity to share your company's insights, showcase innovations and present solutions. Find out more!
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