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Chevrolet Creates Environmental Label for New Cars
January 30th, 2012
Chevrolet will begin placing environmental information about new cars on a window sticker this year, a first for the U.S. auto industry, which is looking to communicate a shift to greener operations and vehicles.
In addition to the standard window label, which contains the EPA-estimated miles per gallon (mpg) figures, Chevrolet’s new “Ecologic” labels will feature information about manufacturing, driving and recycling.
Chevrolet created the Ecologic label itself, but stated that all information on the labels will be audited by Two Tomorrows, an independent third-party sustainability agency.
The label communicates vehicle-specific features in the following areas:
- Before the road: Environmental aspects related to vehicle manufacturing and assembly.
- On the road: Fuel-saving features such as advanced engine technologies, aerodynamics, lighter weight components or low-rolling resistance tires.
- After the road: How 85 percent by weight of the vehicle can be recycled at the end of its lifespan.
The Ecologic label will debut on the 2012 Sonic in March, with plans to release it on the rest of the Chevrolet lineup in the 2013 model year.
The Chevrolet Sonic 1.4L turbo with a six-speed manual transmission achieves an EPA-estimated 40 mpg. Chevrolet also notes it is the only subcompact car assembled in the United States.
More information on the audit process and environmental features for each vehicle with an Ecologic label will be available on www.chevrolet.com/ecologic.
“Customers want companies to be honest and transparent about their environmental efforts and sustainability goals, and rightly so,” said General Motors North America President Mark Reuss. “Putting an Ecologic label on each Chevrolet is just one more way for us to share our environmental progress.”
Bart King is a PR consultant and principal at Cleantech Communications.