Clorox Launches "Save the Frogs" Campaign

Nov. 25, 2008 - Clorox, whose namesake bleach is apparently used to battle a frog-killing fungus, has partnered with Animal Planet to produce a documentary on the world's endangered amphibian populations.

The show, "The Vanishing Frog," will follow scientists' rescue efforts to save frogs from a mysterious fungus known as chytrid, which is said to be the cause of the most significant mass extinction since the dinosaurs.

During the rescues, scientist use a bleach solution to treat any equipment that has contacted water - from boots and clothing to instruments and transport containers - to help control the spread of the fungus to new, uncontaminated areas.

In addition to sponsoring the documentary, Clorox is also donating supplies of bleach to the conservation efforts and is providing funding to complete the construction of a visitors and education center at the El Valle Amphibian Conservation Center in Panama.

"Through the dedication of so many, dozens of amphibian species could be saved from immediate extinction," says Benno Dorer, Clorox, vice president and general manager, Cleaning Division. "We are honored to be able to help."

Though can be difficult to quantify the payoffs, major companies continue to expand their cause marketing efforts. Haagen Dazs, for example, is sponsoring research into saving the now-endangered honey bee in an indirect effort to save the 73 of its flavors that rely on bee pollination.