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Ecover Buys Method, Becomes World's Largest Green Cleaning Company
September 5th, 2012
Ecover, a European-based maker of green cleaning products, has acquired U.S. competitor Method for an undisclosed amount.
Founded in 2000, Method quickly grew to become a leader in planet friendly and design-driven home, fabric and personal care products. The company was owned by private equity firm San Francisco Equity Partners.
Ecover and Method are both rooted in the use of plant-based and sustainable ingredients as well as innovative packaging. The two brands will remain separate, while taking advantage of shared R&D and distribution channels. Combined the brands have revenues of $200 million and 300 staff members, making it the world’s largest green cleaning brand, Ecover said in a release.
“The merger of these two businesses provides us with a strategic position in the U.S. market – the largest and fastest growing market in the green cleaning category – and Method with a European partner with an unrivalled heritage, robust environmental credentials and ecological manufacturing facilities,” Ecover CEO Philip Malmberg said. “By leveraging each other’s strengths, this partnership will support the elevation of the green cleaning category as a whole.”
Drew Fraser, Method CEO, added: “The marriage of our two brands makes perfect sense, as we are both companies rooted in a deep heritage of sustainability, innovation, and making people’s lives healthier and happier.”
In 2011, Method cofounders Eric Ryan and Adam Lowry wrote a book called The Method Method: 7 Obsessions That Helped Our Scrappy Start-Up Turn an Industry Upside Down. Jacquelyn A. Ottman reviewed the book for Sustainable Brands, writing that it offers an “honest look at how to create and maintain a successful business in a changing market where consumers demand more than function and are advocating for brands that share their philosophies and values.”
@Bart_King is a freelance writer and communications consultant.