News & Views

CHANNELS    |    Behavior Change      Leadership      Products & Design      Supply Chain      Marketing & Comms      New Metrics    |    MORE

EPA, P&G Collaborate on Sustainability Analysis Tool for Bounty, Charmin & Puffs

Procter & Gamble and the U.S. Environmental Protection Agency (EPA) have signed a five-year Cooperative Research and Development Agreement (CRADA) to develop new tools to optimize sustainability improvements for P&G’s tissue and towel products.

EPA’s National Risk Management Research Laboratory (NRMRL) will work with P&G to help optimize design and decision-making across a wide range of manufacturing facilities and associated supply chains.

EPA brings to the table a comprehensive list of metrics that can be used to quantify sustainability in a manufacturing and supply chain context. The goal of the collaboration is to combine P&G’s manufacturing and supply chain knowledge with the metrics to develop a modeling and assessment tool that can be used to assess future product design, material sourcing, and manufacturing options. EPA says the tool will then be available for use by other companies.

“This is a tremendous opportunity for us to be at the leading edge of developing tools to support the entire company’s effort to improve the sustainability of our products and our operations,” noted Stefano Zenezini, Vice President of Product Supply for P&G’s business unit that makes Charmin, Bounty and Puffs. “We’ve made great progress in areas like energy and water use reduction but really need these new tools to help guide the increasingly complex choices we will be making as we continue to strive to meet the vision the Company has committed to.”

P&G announced a long-term environmental sustainability vision in September of 2010. This vision includes:

  • Powering its plants with 100% renewable energy
  • Using 100% renewable or recycled materials for products and packaging
  • Having zero consumer or manufacturing waste going to landfills
  • Designing products to maximize the conservation of resources

In April, P&G made its Excel-based environmental sustainability scorecard analysis tool available for free to any company that wants measure and interpret key environmental sustainability metrics across their supply chains.

Bart King is a PR/marketing communications consultant and principal at Cleantech Communications. 


Bart King is the principal of New Growth Communications, a network of affiliated content producers and strategists serving clients in the emerging green economy. He is also an associate editor for Sustainable Brands. Follow him @bart_kingGoogle+

[Read more about Bart King]