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Experts Behind the Experts - Denise Taschereau of Fairware

In Her latest Experts behind the Experts interview, Kierstin De West speaks with Denise Taschereau of Fairware about sustainability as a cultural and behavioral shift, including what really drives sustainable purchasing – a sense of connection and understanding with products and the people who make them.



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Denise Tascherea
u, Cofounder, Fairware

Denise is the Co-Founder of Fairware, a Vancouver based purveyor of custom branded sustainable products. Fairware works with leading sustainable brands across North America including AVEDA, Stonyfield Farm, Nature’s Path and Patagonia. Fairware works with Sustainability and Marketing Managers to ensure their promotional products, client gifts and marketing incentives align with their corporate values and sustainability programs. Fairware’s mantra is to create ‘Product with Purpose’.
 
Previous to launching Fairware, Denise spent seven years as the Director of Sustainability & Community for Mountain Equipment Co-op (MEC), Canada’s leading outdoor retailer. Denise was responsible for overseeing MEC’s national efforts to be a leader in social and environmental responsibility. Denise was the Director of Policy and Communications for the Recycling Council of BC prior to her role at MEC. Denise served on the City of Vancouver’s Ethical Sourcing Task Force and is the co-chair of Vision Vancouver, Vancouver’s ruling civic political party. Denise has a Masters in Environmental Management from Simon Fraser University.

WEB: www.fairware.ca | BLOG: http://fairwarepromo.wordpress.com/ | TWITTER: @fairwarepromo


Experts behind the Experts, an interview series with today's behind-the-scenes sustainable innovators , is hosted by Kierstin De West of Conscientious Innovation.


Kierstin is the CEO and founder of Ci and the creator of Ci’s proprietary strategic research and analytics tool, The SHIFT Report™. In 2002, she founded Ci with the launch of a white paper titled “Integrity: The New Brand… [Read more about Kierstin De West]


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