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FTC Continues Push Against Deceptive Marketing

September 29, 2010 – The U.S. Food and Drug administration filed a lawsuit against the maker of POM wonderful on Monday, claiming that the company knowingly ran deceptive advertising which promoted the juice’s health benefits – which regulators say are unsubstantiated.
The suit states that the advertisements for POM Wonderful contain “false and unsubstantiated claims that their products will prevent or treat prostate cancer and heart disease.” Other specific examples of disputed advertisements include the juice leading to a 30% decrease in arterial plaque and the improvement of blood flow by 17%.
To counter the suit and defend its ad campaign, POM has launched Pomegranate Truth, a resource the company uses to argue against claims of deceptive advertising.
Ben and Jerry’s has recently been under similar pressure, although they are not currently being litigated. The Washington-based Center for Science in the Public Interest has been pressuring the company to remove the “all-natural” label from 48 of its products. Specifically, the organization was concerned with products containing alkalized cocoa, corn syrup, and partially hydrogenated soybean oil, ingredients not considered “natural.”  Ben and Jerry’s has agreed to remove the label from all its packaging.

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