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Hilton Automates Donation of Used Goods to Charity

Hilton Worldwide announced a partnership with Good360 to connect hotels donating used goods to charitable organizations that can repurpose them and serve needs within their communities.

Routinely, properties have items such as towels, blankets or office supplies that are recovered through renovation and events, or, simply reached the end of their commercial service life, but are still reusable. Before now, it has been difficult for hotels to execute relationships with existing charitable partners on a consistent basis due to time, resource or legal constraints, Hilton says.

By utilizing LightStay, Hilton’s proprietary sustainability management platform, all of the company’s hotels – more than 3,750 globally – now will be able to enter available goods into a tracking system linked to Good360’s online product donation marketplace and its more than 22,000 charities that can claim items as needed.

Good360, previously known as Gifts In Kind International, is a pioneer in the product giving space with recognition by Forbes Magazine as one of America’s most efficient charities. In three decades of service, Good360 has distributed nearly $7 billion in product donations to thousands of organizations serving a wide spectrum of people in need. Good360 is working to develop the world’s largest online product donation marketplace, where product donations from America’s top brands and retailers become charitable goods.

“Thanks to donors like Hilton Worldwide, Good360 is able to get essential products into the hands of those who need them most,” said Cindy Hallberlin, CEO and president of Good360. “When nonprofits receive product donations, they are able to stretch their budget further and focus more time on their mission.”

Earlier this month, Hilton Worldwide announced a partnership with the Global Soap Project to recycle soap across its more than 3,750 hotels globally and leverage its global supply chain and expertise to assist with the influx of soap the nonprofit will receive.

Bart King is a PR consultant and principal of Cleantech Communications.

Bart King is the principal of New Growth Communications, a network of affiliated content producers and strategists serving clients in the emerging green economy. He is also Associate Editor of Sponsored Content for Sustainable Brands. Follow him @bart_king [Read more about Bart King]

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