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HP Debuts “Every Inkling Makes a Difference” Campaign
February 24, 2012
HP has signed on as a sponsor to the new eco-themed movie Dr. Seuss’ The Lorax, and will partner with Scholastic to create supplemental science-based educational materials focused on sustainability.
HP says the educational program connects its leadership in environmental sustainability with its commitment to education. “The theme of responsible consumption is a priority throughout HP and spreading the message of ‘Dr. Seuss’ The Lorax’ is something we are passionate about,” said Jeff Walter, director, Environmental Sustainability and Social Innovation, Imaging and Printing Group, HP.
The educational program, “Every Inkling Makes a Difference,” is designed to help teachers discuss environmental issues with their students and learn about actions that families can take toward sustainability.
The standards-based materials created for elementary and middle school classrooms are available for free to all teachers and families online at www.scholastic.com/thelorax/.
Additionally, beginning March 2, students can enter the “Every Inkling Writing Contest.” Parents and teachers can help students submit a story describing a creative new idea for how they or their communities could live more sustainably and be entered to win prizes designed to further their educational future, including a $10,000 college scholarship.
HP also will roll out a new slogan: “Print Like The Lorax.” The reference to sustainable printing will be accompanied by videos and practical tips on choosing papers certified by the Forest Stewardship Council (FSC) and recycling used cartridges through the HP Planet Partners program.
HP is providing access to Lorax-themed content via a new printer app and widget as well as on www.hp.com/create. The content includes coloring pages, puzzles and other family activities infused with eco-friendly tips.
The Lorax movie is proving to be a significant marketing opportunity for dozens of companies eager to showcase their sustainability efforts. Other sponsors include Seventh Generation, Mazda and the EPA’s Energy Star program.
Bart King is a PR consultant and principal at Cleantech Communications.