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Ikea Raises $2 Million for Forest Restoration Projects
April 16, 2012
Swedish retailer Ikea says its Plant a Tree program is responsible for the planting of two million trees in the U.S.
In partnership with American Forests, the program has helped to restore vulnerable ecosystems and endangered habitats, as well as remove and store the lifespan carbon dioxide emissions of 10,000 average cars.
IKEA began its in-store ‘Plant A Tree’ program in 1998. The contributions collected, together with money donated by IKEA, have raised $2 million.
The trees donated to American Forests are planted throughout the U.S. in environmental restoration projects. These plantings have included the following sites and amounts: 74,000 trees in the McNally Fire restoration in California; 15,000 trees in Arizona for the Warm Fire Restoration project; and over 100,000 trees in the Lower Rio Grande in Texas.
Some of Ikea’s other sustainability initiatives include the installation of reverse vending machines for light bulbs in the UK, Germany and Denmark, a switch to recyclable paper shipping pallets that begins this year, and the allocation of approximately $670 million for investments in renewable energy.
Bart King is a PR consultant and principal at Cleantech Communications.