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Sustainable Brands 2011 — PLAY ON indeed! Creating Change through Rewards & Play

Play On indeed.  What a fun time I had last week learning about how brands, big and small (mostly big) are plotting to save the world by getting us all of us to play our way to a shared sustainable future!  This concept is called “gamification” and motivating people to do good and then rewarding them for it is the name of the gam

Sustainable Brands '11 - Day 3

Washing us clean of sustainable branding and diving head-first into the design challenges around sustainability, the day kicks off with Marc Mathieu of Unilever who does a fine job of introducing us to the players of the day. We move onto scaling the stark face of climbing with Ed Viesturs, a professional mountaineer, who has scaled many of the world's major peaks.

Sustainable Brands '11 - Day 2

A map of the new world order is at hand as Sustainable Brands takes us on a tour of the changing playing field of business in  2011. What drives the success IS what is appealing, announces Jules Peck, a speaker who telecommuted from London. He offers his perspective that our basic needs and the concept of wellbeing as drivers for our success in sustainability adoption.

‘Born Green’ Companies Have Best Reputations

Consumer appetite for green products increased significantly in the past year, according to the ImagePower Global Green Brands Study presented by Cohn & Wolfe today at SB’11 . And for the first time since the study’sinception in 2006, the four brands perceived to be the greenest are "born green" companies.

 

Let the Games Begin

Let the games begin sounds the kickoff of the Sustainable Brands Conference today in Monterey. Like birds to their summer home, top thought leaders and change makers flock to the elegant oasis of the Portola Hotel and Spa.

 

The Three People Who Need To Know About Your Sustainable Business

A new study describes three key groups who need to know about your corporation and the sustainability initiatives it is engaged in. Reaching them could mean the difference between being a leader, or an also-ran.

This article first ran in Fast Company.

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During the month of May, we will be publishing a “SB Issues in Focus” Editorial package on the topic of “Information Technology as a Platform for Sustainable Innovation.” This is a great opportunity to share your company's insights, showcase innovations and present solutions. Find out more!