TRENDING ISSUE IN FOCUS

Innovations in Sustainable Packaging

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Impact Reduction

Mooncup: How to Market the Unmentionable

In his book The Green Marketing Manifesto, environmental advertising guru John Grant admits that there is one product that he had no idea how to sell. The problem is not product performance. The little disruptive innovation in question is not just greener but more convenient, cost effective and reliable than its more established competitors. The problem is that it goes against prevailing attitudes and, as a durable low-margin product it doesn’t generate a large marketing budget with which to change those attitudes. 

Crafting Sustainable Consumption Patterns: Nokia's Ecosystem Approach

The consumption of goods and services is growing rapidly with the rise in household incomes and population growth. This growth in consumption is significantly offsetting and underplaying the environmental gains being made on the production side.

At Nokia, we believe changing of consumption patterns requires businesses to play an entirely new and additional role and look beyond the scope of work set by Life-Cycle Thinking.

Consumption patterns are a derivative of the choices people make, their actions, reasons, influences and the things that inspire and drive them. These actions, choices are all in turn influenced by the context. 

Case Study: How We Changed the Behavior of Littering

Over the last few years, Shelton Group’s Pulse studies have tracked a decline in concern for several environmental issues — hypothesizing that some issues (such as climate change) have become highly politicized and that the country’s declining economy has given Americans more immediate worries to focus on. One environmental issue that has definitely bucked this trend is trash.

In our Green Living Pulse™ study, throwing trash out of the car window was the only environmentally related behavior that a majority of Americans (63 percent) would be very embarrassed to get caught doing.

Rhode Island Whole Foods' Produce Display Urges Consumers to Help Preserve Pivotal Pollinators

On Friday, a Whole Foods Market in University Heights, Rhode Island found an effective way to illustrate the pivotal role that bees play in our food system by removing all produce items that are dependent on bees and other pollinators, according to the company's website.

The store's produce team pulled 237 of 453 products — 52 percent of the department's normal product mix, including:

AT&T Joins EPA's SmartWay Transport Partnership Program

AT&T recently became the largest wireless carrier to join the SmartWay Transport Partnership program, a collaboration between the Environmental Protection Agency (EPA) and freight and transport divisions of companies representing the manufacturing, retail, freight and logistics sectors to voluntarily improve fuel-efficiency and curb emissions.

Dow, Unilever Build Business Case for Green Infrastructure

The Dow Chemical Company, Shell, Swiss Re and Unilever, working with The Nature Conservancy and a resiliency expert, recently published a collaborative white paper that argues for green infrastructure solutions to become part of the standard toolkit for modern engineers.

Green infrastructure employs elements of natural systems, while traditional “gray infrastructure” is man-made. Examples of green infrastructure include creating oyster reefs for coastal protection, and reed beds that treat industrial wastewater.

Learning How to Share Again [Video]

As toddlers, most of us had to learn how to share against our more basic instincts.

Marcal Rebrand Lets the World Know That It's Always Been Green

In my speeches on "making green sexy," which I've given in a number of locations in the US and Europe, I talk about different types of message points for three different audiences: deep green, light green/lazy green, and non-green. I discuss the idea that these three groups are motivated differently, and to make real society-wide behavioral change, we need to hit all three. Some of Shelton Group's research has actually influenced my thinking about this.

Ford Outlines Progress, Newest Goals with Release of Latest Sustainability Report

In a webinar this morning, Ford’s Global Director of Sustainability & Vehicle Environmental Matters John Viera and EVP & CFO Bob Shanks briefly outlined the company’s newly released 2012/13 Sustainability report.

New Biodegradable Loose Fill Solution from Sealed Air Has Sustainability in the Bag

Sealed Air, known for its environmentally friendly packaging solutions, last week introduced its PakNatural® Biodegradable Cushion Bag, an internal packaging material for protective cushioning during shipping that meets sustainability requirements for performance, cost competitiveness and environmental responsibility.

The new packaging innovation encases the company's PakNatural loose fill material within a protective bag also made from certified biodegradable, compostable and renewable film. The bags retain the superior non-abrasive properties of Sealed Air’s PakNatural loose fill solution, making them ideal for protecting electronics, books, glass items and collectibles. 

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Call for Content!

Our editorial Issue in Focus for June will examine how brands are activating sustainability. We invite you to share stories of how your organization is driving behavior change to encourage more sustainable consumption. Check out our call for content and find out about partnership opportunities!