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GreenBlue Value Innovation Methodology Helps Firms Make Business Case for Sustainability

Sustainability non-profit GreenBlue’s Advisory Services Group has begun employing a strategic process to help companies walk through a ten-step course of action that strategically links sustainability with innovation.

The sustainability-focused adaptation of the value innovation methodology starts by helping companies identify their most important sustainability customer group. It continues with a series of contextual interviews with a representative sampling of the group and leads to an iterative plotting and validation of “as-is” and “to-be” value curves. These value curves serve as a roadmap to sustainability strategies and solutions.

Dow, Unilever Build Business Case for Green Infrastructure

The Dow Chemical Company, Shell, Swiss Re and Unilever, working with The Nature Conservancy and a resiliency expert, recently published a collaborative white paper that argues for green infrastructure solutions to become part of the standard toolkit for modern engineers.

Green infrastructure employs elements of natural systems, while traditional “gray infrastructure” is man-made. Examples of green infrastructure include creating oyster reefs for coastal protection, and reed beds that treat industrial wastewater.

Climate Group Competition Seeks Creative Approaches to Tackling Climate Change

The Climate Group has launched its first EarthHack competition powered by the Marblar platform, which asks competitors to reimagine existing technology for a more sustainable modern home and save one million tons of carbon dioxide a year by 2020.

Storytelling the Overriding Theme on Final Day of SB '13

There was hardly an empty seat in the house for Jonah Sachs’ “crash course in masterful storytelling.” Attendees learned the history of oral tradition and why humans have used stories to take in and share information for thousands of years. Sachs shared a five-part strategy to telling stories that get shared and let everyone in the room practice telling their own stories using characters and morals that illustrated underlying core values. The session concluded with examples of successful story-based marketing campaigns, brand gifts and an overview on brand archetypes.

What I Learned About Sustainability at REI, Part 4: Innovation Over Trade-Offs

This is the fourth in a series of posts on things Kevin Hagen learned while leading Corporate Social Responsibility at REI for the past seven years (read parts one, 

New Research Finds UK Consumers Earning and Saving £4.6 Billion Through the Sharing Economy

New research commissioned by The People Who Share shows that 65% of adults in the UK are already part of the sharing economy, and a further 28% would consider taking part, if they don’t already.

The Power of True Transformation: Key Takeaways from SB Rio

Sustainable Brands has arrived in Rio. For the first time, we’ve managed to convey to sustainability leaders in Brazil the spirit of this network, which reaches around 500,000 people worldwide and brings together professionals dedicated to transforming the way business is done. It’s become clear that this is a community where making excuses and whining is not an option.

What I Learned About Sustainability at REI, Part 1: Abundance Over Scarcity

After seven years of working on sustainable business at REI, I am taking some time to reflect and share some of the things I learned. My time at the co-op was a wonderful personal and professional experience, a kind of perfect storm of opportunity: an engaged employee base, a motivated and inspirational leadership, a co-op business model with enthusiastic members all wrapped in a brand and industry position that leveraged $2B in sales well beyond its footprint.

13 Hot Books from Sustainability Thought Leaders

Continuing with our series of "hot lists" (check out our lists of hot products and business model innovations) this third installment previews 13 hot books whose authors will speak at

Unilever Shows ROI of Sustainability Initiatives in Second Living Plan Progress Report

Unilever's commitment to make sustainable and equitable growth the heart of its business model is helping to drive increased sales while reducing costs and risks, according to the second Unilever Sustainable Living Plan Progress Report, published today.

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Call for Content!

Our editorial Issue in Focus for June will examine how brands are activating sustainability. We invite you to share stories of how your organization is driving behavior change to encourage more sustainable consumption. Check out our call for content and find out about partnership opportunities!