TRENDING ISSUE IN FOCUS

Innovations in Sustainable Packaging

News & Views

Commitments & Goals

Pet Industry Sustainability Coalition Launches Collaborative Web-Based Sustainability Toolkit

The recently formed Pet Industry Sustainability Coalition (PISC) has launched Version I of the Pet Industry Sustainability Toolkit, which was developed as an evolving roadmap for pet companies interested in reducing the environmental and social impacts of their products.

The Toolkit integrates existing sustainability tools already in the market place, including the Energy Portfolio by Energy Star and the Higg Index by the Sustainable Apparel Coalition and the Outdoor Industry Association.

From Revolution to Renaissance?

I had occasion this week to be in San Diego for Sustainable Brands '13, where I offered opening remarks on June 4, the first full day of the conference. Conclusions from Changing Tack, the final output of The Regeneration Roadmap, were top of mind as I did so.

Storytelling the Overriding Theme on Final Day of SB '13

There was hardly an empty seat in the house for Jonah Sachs’ “crash course in masterful storytelling.” Attendees learned the history of oral tradition and why humans have used stories to take in and share information for thousands of years. Sachs shared a five-part strategy to telling stories that get shared and let everyone in the room practice telling their own stories using characters and morals that illustrated underlying core values. The session concluded with examples of successful story-based marketing campaigns, brand gifts and an overview on brand archetypes.

Is It Best to Approach Behavior Change from Inside or Outside of Your Company?

Work on behavior change cannot be considered a new area; various institutions, especially governments, have long sought to influence individuals’ behavior in areas such as health, transport, family planning, etc. It is also not new for companies and brands to attempt to influence behaviors and needs through marketing.

SB ’13 Heralds 21st-Century Renaissance in San Diego

Roughly 2,000 brand leaders and entrepreneurs engaged in sustainability, corporate social responsibility, green technology and more have gathered at Paradise Point Resort in San Diego, CA, to share ideas, collaborate and drive the movement "From Revolution to Renaissance."

Oil, Money and Global Warming: How Shell Is Tackling the Challenges of Energy, Economy and Climate Change

Nine billion people, two billion cars and 16 billion annual passenger flights — that’s what our planet is predicted to look like in 2050. And we will be thirstier for energy and oil than ever before. Despite advancements in renewable energy technologies, fossil fuels will continue to power the economy and cater to 65% of the global energy needs.

Surprises in Smaller Packages: What Sprint Learned From an LCA of Its Packaging Improvements

For the millions of customers who purchase wireless devices and accessories each year, packaging is one of the most tangible ways to understand a company’s commitment to environmental responsibility. It’s often our first chance at a good impression, and it’s an area where small changes can add up to big differences — in everything from brand recognition to our bottom line.

Engagement and Innovation: Lessons from CLIF Bar's Latest Eco-Challenge

Jennifer FreitasTo commemorate Earth Day 2013, Clif Bar’s offices in Emeryville, California, went paperless for one week.

Chevron, Johnson & Johnson Commit to Helping Meet UN Millennium Development Goals

Chevron, Johnson & Johnson and BD announced at the GBCHealth Annual Conference earlier this month commitments to combat HIV/AIDS, improve maternal and child health and advance tuberculosis initiatives, respectively.

Former EPA Chief Lisa Jackson To Lead Apple’s Environmental Efforts

Apple CEO Tim Cook announced at the D: All Things Digital conference this weekthat he has hired former Environmental Protection Agency (EPA) Chief Lisa Jackson to head up the technology company’s environmental activities.

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Call for Content!

Our editorial Issue in Focus for June will examine how brands are activating sustainability. We invite you to share stories of how your organization is driving behavior change to encourage more sustainable consumption. Check out our call for content and find out about partnership opportunities!