TRENDING ISSUE IN FOCUS

Innovations in Sustainable Packaging

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Consumer Perception/Behavior

Cutting Out the Middlemen: A Solution to the Dangers of Low-Cost Production

Sadly, for the second time in months, the world has turned its attention to one of the biggest low-cost producing countries for apparel, Bangladesh. In November, a raging fire in a garment factory in Bangladesh claimed more than 100 people’s lives and led to a countless number of injuries. And the collapse of the eight-story Rana Plaza factory in April, in which 1,127 people died, is the country's worst industrial accident to date.

Canadians Rethinking Brand Choices Following Bangladesh Factory Collapse

Following the Rana Plaza collapse in Dhaka, Bangladesh in April that claimed the lives of 1,127 workers, DIG360 Consulting Ltd. commissioned a survey to ask Canadians about their awareness of the incident, their perceptions around Canadian retailers sourcing overseas and, specifically, their attitudes about Canadian fashion brand Joe Fresh.

According to the results of the survey, this story has made an indelible impact on Canadians. Eighty‐seven percent of Canadians were aware of the Bangladesh factory tragedy. Of these, almost half (43 percent) reported that the incident has led them to think about their shopping choices. 

Case Study: How We Changed the Behavior of Littering

Over the last few years, Shelton Group’s Pulse studies have tracked a decline in concern for several environmental issues — hypothesizing that some issues (such as climate change) have become highly politicized and that the country’s declining economy has given Americans more immediate worries to focus on. One environmental issue that has definitely bucked this trend is trash.

In our Green Living Pulse™ study, throwing trash out of the car window was the only environmentally related behavior that a majority of Americans (63 percent) would be very embarrassed to get caught doing.

Rhode Island Whole Foods' Produce Display Urges Consumers to Help Preserve Pivotal Pollinators

On Friday, a Whole Foods Market in University Heights, Rhode Island found an effective way to illustrate the pivotal role that bees play in our food system by removing all produce items that are dependent on bees and other pollinators, according to the company's website.

The store's produce team pulled 237 of 453 products — 52 percent of the department's normal product mix, including:

Learning How to Share Again [Video]

As toddlers, most of us had to learn how to share against our more basic instincts.

Marcal Rebrand Lets the World Know That It's Always Been Green

In my speeches on "making green sexy," which I've given in a number of locations in the US and Europe, I talk about different types of message points for three different audiences: deep green, light green/lazy green, and non-green. I discuss the idea that these three groups are motivated differently, and to make real society-wide behavioral change, we need to hit all three. Some of Shelton Group's research has actually influenced my thinking about this.

The Easiest Choice in the World: Using Innovation to Help Every Customer Be More Sustainable

Since its launch in 2010, the Eco Rating scheme that Forum for the Future created with Telefónica UK/O2 has been helping consumers make more sustainable handset choices, whether they like it or not.

Coca-Cola's PlantBottle Rollout Signals Brands Taking Sustainability in China Seriously

When Coca-Cola first rolled out its PlantBottle in fall 2009 in Copenhagen, the beverage giant sent a signal to the entire food and beverage industry that it had had to take sustainable packaging more seriously.

Toyota, Ford and Tech Companies Top List of ‘Best Global Green Brands’

For the second year running, Toyota has topped Interbrand’s list of “Best Global Green Brands,” followed by Ford and Honda. Rounding out the rest of the top ten are Panasonic, Nissan, Johnson & Johnson, Volkswagen, Danone, Nokia and Dell. Overall, the technology sector clearly dominated.

Pet Industry Sustainability Coalition Launches Collaborative Web-based Sustainability Toolkit

The recently formed Pet Industry Sustainability Coalition (PISC) has launched Version I of the Pet Industry Sustainability Toolkit, which was developed as an evolving roadmap for pet companies interested in reducing the environmental and social impacts of their products.

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Call for Content!

Our editorial Issue in Focus for June will examine how brands are activating sustainability. We invite you to share stories of how your organization is driving behavior change to encourage more sustainable consumption. Check out our call for content and find out about partnership opportunities!