Brand Risk/Reputation Management

Canadians Rethinking Brand Choices Following Bangladesh Factory Collapse

Following the Rana Plaza collapse in Dhaka, Bangladesh in April that claimed the lives of 1,127 workers, DIG360 Consulting Ltd. commissioned a survey to ask Canadians about their awareness of the incident, their perceptions around Canadian retailers sourcing overseas and, specifically, their attitudes about Canadian fashion brand Joe Fresh.

According to the results of the survey, this story has made an indelible impact on Canadians. Eighty‐seven percent of Canadians were aware of the Bangladesh factory tragedy. Of these, almost half (43 percent) reported that the incident has led them to think about their shopping choices. 

The Power of Brands to Change the World, Part Three

This is the third in a three-part series by Fruitful Strategy's Jennifer Rice, in which she explores sustainable, world-changing brands. She will delve further into the topic in the workshop "Sustainable Brands 101: Integrating Sustainability at the Brand Level" at SB '13 on June 3.

LaborVoices Using Worker Feedback To Paint More Accurate Pictures of Supplier Practices

In the final week leading up to the Sustainable Brands Innovation Open (SBIO) finals on June 5th, where the runner-up will be decided via live online public vote, we will feature daily articles introducing our semi-finalists.

Report: Companies Increasingly Viewing Sustainability Reporting as Core Business Practice

Firms around the world are increasingly treating sustainability reporting as a core business practice because it can provide advantages over competitors, according to a recent joint report by Ernst & Young and Boston College. Other motivations include transparency, risk management and stakeholder pressure, the report says.