TRENDING ISSUE IN FOCUS

Innovations in Sustainable Packaging

News & Views

Stakeholder Engagement

Project 100 Brings Classy Car-Sharing to Downtown Las Vegas

In an effort to reduce area residents’ need for vehicle ownership within a very car-dependent city, Las Vegas is getting a high-class car-sharing service.

Emotion Is Currency: A Five-Point Plan for Effective Sustainability Communications

"How will it deliver value?" is a commonly heard response to a proposal for a new sustainability communications campaign.

Behind this innocent little phrase is a dangerous assumption that sustainability communications is a separate strand of activity with a message aimed at a hypothetical audience segment of 'greens.'

Nike, North Face, eBay, IKEA, Levi's Among Companies Urging Congress for Climate Regulation

As President Obama prepares to unveil his budget for the coming year, 33 multinational companies, including eBay, IKEA, L’Oréal, Nike and Limited Brands, have signed a “Climate Declaration” urging federal policymakers to take action on climate change.

Ford's Worldwide Driving Skills For Life Program Now Helping Make India's Roads Safer

In 2003 Ford Motor Co. launched Driving Skills for Life (DSFL), a program the automaker created to teach newly licensed teenagers the necessary driving skills beyond the offerings of most drivers' education courses.

Greenpeace Weighs In on Yum!'s Commitment to Rainforest-Free Paper Packaging

Last week, Yum! Brands – parent company of KFC, Pizza Hut and Taco Bell – announced the release of its online Corporate Social Responsibility Report, “Serving the World.”

"Do What You Love": Inspiration and Insights from Conscious Capitalism 2013

The Conscious Capitalism 2013 conference, which took place over the weekend in San Francisco, saw a host of inspirational and motivational talks about the potential of business, large and small, to change the course of the world for the better.

Toyota, Wyland Foundation Rallying U.S. Cities Around Water Conservation

As Earth month begins to take shape, Toyota has partnered up with the Wyland Foundation, the water conservation non-profit founded by renowned marine life artist Wyland, to launch the second annual National Mayor’s Challenge for Water Conservation.

New Global Classification System Provides Clear, Consistent Information on Hazardous Chemicals

The Globally Harmonized System (GHS) of Classification and Labeling of Chemicals is a new worldwide initiative for the standardized classification of hazardous chemicals and a communication system for conveying information regarding their proper use and handling.

Less Than 100: How Percentages Show True Understanding of Green Trends

In early March, Cone Communications teamed up with ORC International to conduct a survey of over 1,000 adults to better understand how consumers interpret and grapple with the flood of environmental information coming their way.

Communicating Sustainability: It’s Time To Get Emotional

Starting this month, Sustainable Brands will bring you a treasure trove of insight, examples and opinions on communicating sustainability, all to help you persuade, motivate, nudge and inspire people and brands to do things differently. That’s a very important goal; once impetus is established people can achieve great things.

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Call for Content!

Our editorial Issue in Focus for June will examine how brands are activating sustainability. We invite you to share stories of how your organization is driving behavior change to encourage more sustainable consumption. Check out our call for content and find out about sponsorship opportunities!