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Behavior Change

Run up to SB'12 - Retail With Purpose: How Retail Brands Can Humanize Sustainability

Sustainability at retail can be perceived as being  illogical if not contradictory.  Because according to logic, if the purpose of retail is about promoting only purchase and thereby consumption, then it runs counter to sustainability principles such as reduce, recycle and re-use.  But retail in its broadest sense is not just about stores.

Social Entrepreneurs Take Flight

Twenty or so years ago, while social enterprise was germinating in the not-for-profit sector, “unencumbered” social entrepreneurs began to turn an innovative eye to meet pervasive environmental, economic and social problems facing the planet.  Exercising their freedom to design, develop and deliver an independent and unconstrained business model, many set out to create ven

Mobile Phones For Social Good: The Case Of Africa

We often think of innovation as the invention of something entirely new - a new technology, a new product, a new medication. But innovation also means the application of something that already exists to a new problem or a new context.

The Green Button Revolution for Utility Customers

In January, California’s major public utilities launched a standardized tool providing customers a simple way to access their energy usage data. The so-called Green Button program was developed in response to a challenge issued to utilities by former United States Chief Technology Officer Aneesh Chopra in September 2011 to provide customers with one-click access to the dat

Run Up to SB'12 - An Interview with Hunter Lovins

In our first piece from the "Run up to SB'12" series, Hunter Lovins answers our questions around the economic implications of climate change, how organizations can use sustainability as an innovation platform, and how the business community can collaborate to create positive change. 

What Green Consumer Polls Should Really Be Asking

Ever since the resurgence of environmentalism in 1990, consumer polls have attempted to measure awareness, attitudes and behaviors towards environmental issues and products. Poll after poll has found that consumers claim to be concerned about the issues, they report high levels of green product purchase, and even claim willingness to pay a premium for greener products and packages.

Can Your Brand See The Footprints Of The Future?

We live in a time of unprecedented chaos. Whether it’s economic, environmental, technological or cultural uncertainty, the world we inhabit isn’t easy for people, or brands to navigate.

Comfort would certainly come from predictability. Unfortunately, prognostication is a dangerous game. Consumer trends may seem logical in hindsight – but they’re seldom clear looking forward.

M&S Urges Customers to ‘Shwop’ Unwanted Clothing

UK retailer Marks & Spencer (M&S) launched a new initiative to recycle as many items of clothing as it sells - 350 million a year.

The company says unwanted clothes should be put to good use, not just thrown out, and it’s asking customers to “shwop” – give an unwanted piece of clothing every time they buy a new one.

Unilever’s Head of Sustainability Talks Progress, Difficulties and Competition

Unilever reported on the progress it’s making towards meeting an ambitious commitment to take responsibility for the impacts of sourcing raw materials all the way through to the consumer’s use of its products to cook, clean and wash.

The Growth of Social Return on Investment

Many social enterprises are analyzing the impact of their services using a framework called Social Return on Investment. Like all evaluation, it takes effort to do well. However the multi-stakeholder perspectives inherent in the process is starting to shift the discourse.

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Call for Content!

During the month of May, we will be publishing a “SB Issues in Focus” Editorial package on the topic of “Information Technology as a Platform for Sustainable Innovation.” This is a great opportunity to share your company's insights, showcase innovations and present solutions. Find out more!